KIBS Media

We are officially Black-Labeling work flows for creative agencies, SEO/PPC, and Marketing teams. Black-Labeling is also a great alternative to in-house advertising teams, because bringing Advertisers in-house has historically gone in the Skibidi Toilet fast. I won't address the Why to that problem, as it's too long for this post, but we will get to that in due time. As the product marketing manager, our Co-Op member Ashley tackles an important part of our business model. Black-Labeled omni-channeled ads by KIBS Media are the best way to achieve near perfect implementation. While focusing on the implementation aspect of an ad campaign, we work in conjunction with creative teams, marketing teams or in- house teams. We do the work, however your team takes the credit. This is where trust is important. Our Black Labeled Co-Op Members come from the media buying, planning, strategy, forecasting spaces in small and large corporate advertising agencies. Some of our members have experience being on in-house teams, and they can identify quickly the processes that might be slowing down your ad campaigns. Our model works because of our Co-Op Members. We provide a revenue sharing deal, and our Members feel the drive to succeed because it directly benefits them financially. Our Co-Op members have a longer tenure under this model, because we don't have high payroll costs, which often leads to talent de-acquisition in typical agencies. TRANSPARENCY builds trust. We are new to the scene, however our Co-Op members have been working at other agencies for the better part of 2 decades. Contracting Work has always been a part of the agency model, and we have all been there when the contracted sister or brother agency doesn't perform up to standards. KIBS Media builds a dashboard that is updated at the end of each day by the Co-Op member working on your account. This way you can see how the spend is averaging, how goals are being met in real time. We look at this as a partnership that props up your company and your client for success.

KIBS Media is proud to introduce our new teammate! Bridget, the AI assistant is available to chat with on our Instagram page! We are still in the process of gathering feedback and making tweets, however the biggest takeaway is that we recommend using Bridget for inspiration but please be cautious that the information might not be applicable to every campaign and every business. We are dropping a 30 min. video at 4 pm EDT on our YouTube page today that highlights the things we liked, and discusses the things we don't like about it and the ai's limitations. https://lnkd.in/eZz23s9g If you have time, check it out on Instagram AI Studio, Search for Bridget or Advertising and you will find Bridget by KIBSMEDIA. Have a few chats, and please leave a comment or email us with feedback! https://lnkd.in/eSB6k5XS #ai #aistudio #digitalmarketing #marketing #advertising #adcopy #marketingstrategy

Empathy focused ad campaigns don't just propel brands forward. They also give us a sense of hope and positive feelings. The pandemic ushered in apathy, and we all of a sudden stopped caring about our fellow human beings, not our fault there was a lot of vitriol. Corporations forced us to load computers and laptops into our cars and flee cities in droves in order to promote virus control. Corporations over-hired and hoarded employee talent during the pandemic. Venture Capitalism rose to extreme levels, dictating market conditions for job roles. Government lifted lockdown restrictions, and we all collectively forgot what it was like before we had that controlling interest in place. We went from hiring the best person for the job, to hiring thought leaders who damaged long-term company goals. CMO's became a high-ticket trading item, and short sighted hiring and firing based on emotions is sending companies into the red. The digital ad age ushered in valueless content. Newspapers back in the day had advertisements in the back. Now when you go on a digital newspaper site, you are inundated with ads, to the point it ruins the user experience and the user leaves. We now have ads everywhere, and the rise of self-serve ad platforms is making the entire ecosystem worse for everyone. Big corporations are spending on commercials that chose an apathetic tone. After public outcry, the commercial gets pulled. That is significant Ad Waste. The latest to take a hit is Nike. Nike has really lost it's way from what it was and what it represented, comparing the uplifting and motivating "Just Do It" commercials of the 90's to this years Olympic Ad that destroyed everything Nike and the Olympics built. UberEats, Apple, Google all had to pull and or rework their commercials due to Apathetic tones. Consumers are really tired of being harassed by ads, and yet it doesn't drive marketing teams to come up with better tone and messaging. 6 months, a year maybe more and those decsions are once again leading a company into the red. Layoffs start, but that never solves the problem. The same people are being recycled into the same positions without bringing innovation. In 2024 we are collectively dealing with global suffering and massive unemployment, failing corporate commitments to change and the everyday pressures of inflation. 2025 is not the year to continue apathetic ad campaigns. If C-suite leaders cannot humanize their ad campaigns, it's time for fresh ideas and perspectives. Empathy starts within an organization, how we interact with each other, how we talk to each other, how we cancel each other instead of using these moments to grow without fear of retaliation and job loss. The Art of advertising is focused on attracting a consumer as opposed to forcing a consumer to your product. We need to focus more on how we can create art with advertising, and infuse those with Empathy. #empathy #apathy #empathyinmarketing #kibsmedia

Let this mood carry us through our week! #mondaymood #isaacasimov #3lawsofrobotics #advertising #whitelabelpartner #marketing #kibsmedia

The Case for the Creation of Chief Advertising Officer! #advertising, #marketing, #businessdevelopment, #creative, #strategy, #omnichannel, #ROAS

In 2023, IPG announced less than stellar organic growth for their agency, while their competitors achieved some organic growth. CEO Philippe Krakowsky attributed that with decreased ad spend from clients and internal under performance from internal staff caused client loss. Clients reducing ad budget is nothing new, however under performance at one of the big 5’s shouldn’t be an issue. The biggest red flag should be the first time a client complains. Agencies must ensure that their managers, directors, and VP’s are aware of the problem before it gets out of hand, but this rarely goes up the food chain as these employees are typically worried about their own job performance. In a perfect world, agencies should want their employees to be experienced and happy, not inexperienced and burned out, which is never a good outcome, but we live in a far from perfect world. KIBS Media offers a first in its class solution for agencies struggling to retain top talent and suffering from client loss due to under performing ad campaigns. Our White Labeled Omni-Channel ads solution is here to help, with transparent pricing on our website so you can ideate how 45 extra hours a month would help your agency retain and grow more clients. (1 client a month, frees up 45 execution and reporting hours for your employee, which works out to a little over 2 hours per day). Some of our clients are creative agencies, seo agencies, ppc, pr agencies, and marketing agencies. As Cappadonna said, “I went to the fork in the road and went straight” Don’t let your client choose another path, with KIBS Media we will keep your clients on the road with you, instead of another agencies path. #kibsmedia #whitelanelpartner #marketing #advertising

Today on Friday Feels, we discuss Our members leaving agency life, because agency life started to shift. During the pandemic, agencies were scared to lose clients, and they stopped advising and started saying yes to everything. Client wants to be on social because their competitor is? Yes, let's do that. Our members said "no", your audiences aren't there all the time. This caused friction with the higher ups because their sole focus was not to lose the client, not do what's best for client campaign performance. Advertising is a dice roll, and the growth of your agency depends on a successful Ad campaign for your clients. Otherwise, you are contributing to the problem of bad advertising, which is causing ad fatigue and low performing ad campaigns. So are you a dice roller or not? Drop your jewels in the comments! #kibsmedia #whitelabelpartner #advertising #marketing #digitalmarketing #smallbusiness

Happy Friday! If you have some free time, check out my first podcast. Took a lot to step out of my comfort zone but am very glad I did. Shout out to Frank and Megan of The 302 Podcast! #podcast #digitalmarketing #advertising #stepoutofyourcomfortzone 302 Podcast Website: https://lnkd.in/gxCHDSUa Spotify: https://lnkd.in/estyTQvd Apple: https://lnkd.in/emcBPZVw

It's That Day Again. Our offices will be closed at 4:30p.m. Our staff will be busy watching the Emoji Movie. See you bright and Early Tomorrow!

Would You Rather Be A Unicorn or A Camel? We love engagement on social channels, please comment with what you would rather be and why! KIBS Media and it's members are Camels. We survive for long periods of time, in extremely adverse conditions. We execute and advocate for balanced growth, long-term outlook, and diversify our business model. For more on why your business needs to invest in Camels and Not Unicorns in 2024 for Advertising, visit my latest staff musing on our blog. https://lnkd.in/e9M9hqzK (Can't hyperlink, for ease, copy and paste into browser)