Synergy Market Research + Strategic Consultancy’s Post

Sports Franchise & Sports Marketing Professionals—Key Takeaways from this news article: Connecting with Gen Z comes naturally to sports, and with a base of 250-300 million Gen Z individuals in India, the potential is enormous. Here’s how to make the most of it: 1- Focus on Gen Z fans: Build strong, localized engagement (city-wise, state-wise, etc.) where brands can deeply connect with this demographic. 2- Gain audience insights: Understand your audience better to provide brands with valuable data they can leverage. 3- Stay ahead of trends: Current trends are leaning towards fashion, sustainable fashion, and beauty—three key market segments that should be on your radar. #sports #sportsbiz #india #sportsmarketing

This year, we saw a clear shift in brands communication strategies at the Paris Olympics: 1. Athletes evolved into ➡ Brand Ambassadors. 2. Brands harnessed social media platforms to ➡ Engage younger audiences like never before. Gen Z, here we go! One standout campaign? Parmigiano Reggiano teaming up with Italian gymnast Giorgia Villa. A brilliant strategic move that perfectly aligned with both tradition and modernity! The result? Immediate virality and widespread media buzz! 🧀 📸   This campaign not only resonated with the international public but also set a new benchmark for how brands can authentically connect with audiences through sports. Craving more? 🧀 Check out the pictures below ⬇ P.S. If you enjoy content like this, let me know! ♻ Feel free to share. #ParisOlympics #BrandIdentity #MarketingStrategy #ContentMarketing #StrategicPartnerships

Are you leveraging the awareness & cultural connective powers of Copa América? If you're not, you should be! ⚽ 60% of consumers told us that ads appearing during Copa América positively impact their perception of the brand, & 59% said those ads increase their likelihood to engage. It's a huge marketing & brand building opportunity to not only enhance brand perception & drive consumer engagement, but also to tap into cultural pride & foster brand loyalty with Hispanic audiences. Are you advertising during the matches? Let us know in the comments! #CopaAmérica #CulturalAuthenticity #MarketingStrategy #ConsumerInsights

These brands brought their A-game to Paris! 🥇 The 2024 Olympic and Paralympic Games are THE ultimate stage for global brand exposure. With rising broadcast ad costs and overwhelmed audiences, creativity was key. We pinpointed 4 brands that seamlessly integrated their values with the Olympic spirit to connect with their audience. Swipe through to discover what Uber, The Coca-Cola Company, SEPHORA and Nike have planned for this summer! 💡 The main takeaway? Real-life experiences outperform digital-only campaigns. Consumers crave authentic interactions with brands – they want to feel the values, test the products, and engage directly. Which activation do you think is more in line with the brand's mission? Let us know in the comments. 👇 #wimage #paris2024 #brandactivations #digitalmarketingservices #brandexperience

Amplifying طبق طبقوا  vs. طبق طبقنا #campaign from #digital to #on-ground activation, as what is more effective than giving your target #consumers a real product experience in an enjoyable way? We know that #consumers are subjected to thousands of #brand messages and activations daily, so presenting consumers with an appealing and distinct experience can create a long-lasting brand attachment in their minds. Therefore, we have chosen the malls/clubs with the highest traffic of families, designed a very catchy booth, and created a welcoming environment for our consumers to try out #Oxi DWL while they are playing. And definitely, we have rewarded the winners with very valuable gifts and distributed free samples to all participants. Through this #interactive and engaging product experience activation, we managed to push #product trials, build an emotional bond, reach a wider audience, and increase the #brand's visibility. #digitalcampaigns #ongroundactivation #menvs.women #DWL #OxiDWL

𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: In the crowded sports market, brands struggle to stand out and stay top of mind. With thousands of sports brands vying for attention, it's challenging for any single brand to maintain visibility and engagement among runners, cyclists, and gym enthusiasts. 𝐇𝐨𝐰: Imagine a brand like Puma, HRX, or Cult.fit that not only stands out but also creates a loyal fan base. By leveraging platforms like Strava and actively engaging in fan base marketing, these brands can transform their presence. Just like Unilever's successful Sunsilk campaign, sports brands can cultivate a dedicated community, maximize ROI, and ensure sustained brand loyalty. 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: To achieve this, sports brands need to adopt a multi-faceted approach. This includes maintaining an active presence on social media platforms tailored to their audience, like Strava for athletes. Additionally, brands should engage in review platforms like RunRepeat for credibility and host events such as marathons to boost brand loyalty. Fan base marketing campaigns can be tailored for each category, creating a strong, engaged community and optimizing marketing spend. #FanbaseMarketing #BeyondFacebook #SportsBranding #AthleteEngagement #TopOfMindStrategy #BrandLoyalty #CommunityBuilding #MarketingInnovation #ROIOptimization #StravaMarketing #RunRepeatReviews #EventMarketing

Brands are increasingly choosing women’s sports for consumer activations due to the unique opportunities they offer for engagement, visibility, and growth. Women’s sports have seen a surge in popularity and media coverage, creating a fresh and dynamic platform for brands to connect with a diverse and passionate audience. This momentum is not just a trend but a movement towards inclusivity and equality in sports marketing. The future of activations within the women’s sports industry is bright. With growing viewership and participation, brands have the chance to innovate and create authentic connections with consumers. This space allows for more personalized and impactful campaigns that resonate deeply with fans and athletes alike. As more investments pour into women’s sports, the potential for creative and effective activations will only expand, offering brands a compelling avenue to stand out and make a meaningful impact. #WomensSports #ConsumerActivations #BrandEngagement #SportsMarketing #FutureOfSports #InclusivityInSports

𝗦𝗽𝗮𝗶𝗻𝗳𝘂𝗹 /speɪnf(ʊ)l/ 𝑎𝑑𝑗𝑒𝑐𝑡𝑖𝑣𝑒 𝖯𝖺𝗂𝗇 𝗂𝗇𝖿𝗅𝗂𝖼𝗍𝖾𝖽 𝖻𝗒 𝖲𝗉𝖺𝗇𝗂𝗌𝗁 𝗌𝗉𝗈𝗋𝗍𝗂𝗇𝗀 𝗉𝗋𝗈𝗐𝖾𝗌𝗌. 🦁 It wasn’t to be for England. 💳 However, we’ve seen some fantastic Out of Home campaigns across the Euros, from brands reactively looking to align with the team’s success to official partners such as Chase delivering bold brand messaging across Clear Channel UK’s Storm inventory. 🎽 The Summer of Sport continues, with the 2024 Summer Olympics starting on 26th July, and from our Question of Sport research we know that consumers will associate brands that align with Paris 2024 with Excellence, Respect, Tradition, Discipline and Focus (Clear Channel Sports Tracker Survey Jan 2024). 💡 These are all appealing brand associations, particularly for Finance advertisers, but consumers can only make these associations if they’re aware of your brand’s link to the sporting event – whether it’s an official one or not! 🥇 As the medium delivering the highest daily reach (95% according to Touchpoints 2023), now’s a great time to ensure you’ll be sprinting ahead of the competition by building brand associations through OOH. 👏 Great work EssenceMediacom UK #Euro2024 #England #Spainful #OOH #DOOH #PlatformForBrands

Unlock the power of fan segmentation! Discover how personalized interactions can deepen your connection with fans and boost engagement. . . . Click here to transform your fan relationships today! ↘️ https://lnkd.in/d4janH28 . . #fan #segmentation #innovation #digitalmarketing #technology #customerrelations #fanloyalty #sportstech #sports #personalisation

Brand’s Positioning Losing Relevance. However the illustration, your brand needs an intentional shift toward lifestyle - brand to transform its marketplace position. Current path will continue to turn off key audience groups. Your competitors will keep encroaching market share and gain relevance with dedicated consumers. - - - - #marketing #brand #branding #culture #sports #lifestyle #consumers #growth #cpg #youthsports #culture