Synergy Market Research + Strategic Consultancy

We are honored to announce that Metrobank has joined the roster of contributors to the inaugural Philippines edition of Dr. Philip Kotler’s Essentials of Modern Marketing (EOMM). This pioneering publication is dedicated to bridging the gap between academia and the corporate world. We are proud to partner with KI in celebrating this milestone and the maiden launch of this influential book. As one of the leading financial institutions in the country, Metrobank’s contribution will offer a unique perspective on how businesses can adapt and thrive in an ever-evolving market. Stay tuned for more exciting announcements! We have limited slots available but participation is still open for this inaugural edition. Be part of this milestone project as the Philippines joins Kotler Impact’s 61st partner globally. Contact us to learn how to be part of this meaningful endeavor. https://lnkd.in/gGEQ6dQh #Synergy #Metrobank #KotlerImpact #marketing #EOMM

Join us in the upcoming e-World Marketing Summit 2024! This incredible event isn’t just a gathering - it’s a call to action for addressing global challenges through the power of innovative marketing. The event will feature over 150+ brilliant minds from across the globe, including Synergy's President and CEO, Ms. Germaine Reyes, sharing insights on this year’s theme: “Hello to Digital Business Transformation and Artificial Intelligence.” For those who secure Professional access, you will be able to view all talks for up to a month after the event, ensuring you won't miss any of the valuable insights shared by our expert speakers.  Let’s connect, collaborate, and create a meaningful impact. Mark your calendars for December 7-8, 2024, and join us! Learn more and register here: https://lnkd.in/gSpyFGnC

Less than a week after the US presidential elections, Synergy – YouGov conducted a research to check on the sentiments of Filipinos last Nov 11-12, 2024. Here’s what we found: 1. The US elections is the top event/concern/issue in their minds at the time. 2. Filipinos shared a wide range of emotions, but on overall, the sentiments were predominantly positive. 3. This year’s US elections may be deemed more impactful to the Philippines than the last election though it is not a strong feeling (only 19% said much more impactful out of the 72%) Ponderables: What role can corporate social responsibility play in reinforcing brand trust during periods of heightened political awareness? As an application in own brand situation: What communication strategies can brands adopt if and when they're faced with varying emotional responses for their efforts in the future, in order to navigate a situation while maintaining consumer loyalty? If you are interested in a presentation of the full report, email us at [email protected] #Synergy #YouGov #consumerinsights #election #USElection2024

This coming December 7 at 8:00 AM PST to December 8 at 7:59 AM PST, the e-World Marketing Summit 2024, a global virtual event with the theme "Digital Business Transformation and Artificial Intelligence," will take place. The event will feature over 150 speakers globally, including top industry leaders from the Philippines: Dr. Donald Lim of DITO CME/Udenna Corporation, Ms. Rosalyn Martinez of Insular Life, Ms. Leah Ayeng of Prestige Quality Paper Products Corporation, and Synergy's President and CEO, Ms. Germaine Reyes. Catch this event to gain insights into digital transformation with AI and emerging technologies and new marketing paradigms that will shape the future! For more information and to register, visit: https://lnkd.in/gSpyFGnC #Synergy #YouGov #KotlerImpact #marketing #ewms2024 #eworldmarketingsummit

We’re excited to announce that Insular Life Assurance Co., Ltd. will be part of the Philippines edition of Dr. Philip Kotler’s book, Essentials of Modern Marketing- Philippines Edition. The EOMM is the first book of its kind featuring local success stories and case studies. Published by Kotler Impact and WMS, both founded by the father of modern marketing, Dr. Philip Kotler, the objective of this book is to bridge the gap between academia and corporate. Synergy is happy to partner with Kotler Impact for this milestone, maiden launch of this book. Through this collaboration with InLife, we aim to share valuable knowledge, empower businesses, and help organizations adapt to the ever-evolving marketing landscape. We have limited slots available but participation is still open for this inaugural edition. Be part of this milestone project as the Philippines joins Kotler Impact’s 61st partner globally. Contact us at [email protected] to learn how to be part of this meaningful endeavor. #Synergy #InLife #KotlerImpact #marketing #EOMM

The e-World Marketing Summit is an annual event dedicated to address global challenges through innovative marketing approaches. This virtual event promises to be a gathering of great minds from around the world, and you won't want to miss it. Synergy is the exclusive partner for the e-WMS in the Philippines. Further to this, we are excited to be one of the distinguished speakers at the e-WMS 2024, alongside 150+ speakers from around the globe. The theme for this year is “Hello to Digital Business Transformation and Artificial Intelligence”. The event is scheduled on December 7 at 8:00 AM to December 8 at 7:59 AM PST. Featuring over 150+ distinguished speakers from around the world, the event offers a wealth of knowledge and expertise to inspire and inform attendees. The Philippine speakers include Dr. Donald Lim of DITO CME/Udenna Corporation, Ms. Rosalyn Martinez of Insular Life, Ms. Leah Ayeng of Prestige Quality Paper Products Corporation, and Synergy's President and CEO, Ms. Germaine Reyes. Don't miss out on the opportunity to learn from industry leaders at e-WMS 2024! For more information and to register, please visit the event's website at: https://lnkd.in/gSpyFGnC #Synergy #YouGov #KotlerImpact #marketing #ewms2024 #eworldmarketingsummit

So, what are TikTok users buying or considering to buy? The top products TikTok users are looking to buy include clothing, footwear, and beauty products, especially among Gen Zs. Beyond fashion and beauty products, TikTok users are also considering shopping for sanitary items/toiletries, tech devices, and health supplements/wellness products. Ponderables: How can brands effectively convey their values, product benefits, and unique offerings within TikTok's when using short video formats? Are the categories considered now reflect already a shift in lifestyle preferences driven by TikTok’s community and content or is it just a fleeting trend? If you are interested in a presentation of the full report, please email us at [email protected] #Synergy #YouGov #marketresearch #consumerinsights #TikTok #yellowbasket

As TikTok continues to dominate the e-commerce landscape, it's no surprise that the platform is emerging as one of the major online shopping channels. According to the latest Synergy – YouGov study, more than 6 in 10 are users of TikTok for e-commerce already. Yellow Basket, in particular, is gaining significant traction among this audience. In fact, almost 9 in 10 TikTok users are now aware of Yellow Basket, and almost 8 in 10 have tried it. This highlights the growing influence of the platform, likely driven by strategic influencer partnerships and organic social media marketing. Ponderables: How do you think brands can build genuine relationships with followers in such a fast-moving platform? How can the Yellow Basket harness brand loyalty? If you are interested in a presentation of the full report, please email us at [email protected] #Synergy #YouGov #marketresearch #consumerinsights #TikTok #yellowbasket

The e-World Marketing Summit is an annual event dedicated to address global challenges through innovative marketing approaches. This virtual event promises to be a gathering of great minds from around the world, and you won't want to miss it. Synergy is the exclusive partner for the e-WMS in the Philippines. Further to this, we are excited to be one of the distinguished speakers at the e-WMS 2024, alongside 150+ speakers from around the globe. The theme for this year is “Hello to Digital Business Transformation and Artificial Intelligence”. The event is scheduled on December 7 at 8:00 AM to December 8 at 7:59 AM PST. Featuring over 150+ distinguished speakers from around the world, the event offers a wealth of knowledge and expertise to inspire and inform attendees. The Philippine speakers include Dr. Donald Lim of DITO CME/Udenna Corporation, Ms. Rosalyn Martinez of Insular Life, Ms. Leah Ayeng of Prestige Quality Paper Products Corporation, and Synergy's President and CEO, Ms. Germaine Reyes. Don't miss out on the opportunity to learn from industry leaders at e-WMS 2024! For more information and to register, please visit the event's website at: https://lnkd.in/gSpyFGnC #Synergy #YouGov #KotlerImpact #marketing #ewms2024 #eworldmarketingsummit

So, what are TikTok users buying or considering to buy? The top products TikTok users are looking to buy include clothing, footwear, and beauty products, especially among Gen Zs. Beyond fashion and beauty products, TikTok users are also considering shopping for sanitary items/toiletries, tech devices, and health supplements/wellness products. Ponderables: How can brands effectively convey their values, product benefits, and unique offerings within TikTok's when using short video formats? Are the categories considered now reflect already a shift in lifestyle preferences driven by TikTok’s community and content or is it just a fleeting trend? If you are interested in a presentation of the full report, please email us at [email protected] #Synergy #YouGov #marketresearch #consumerinsights #TikTok #yellowbasket