GroupM

GroupM

Advertising Services

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About us

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Website
http://www.groupm.com/?utm_source=linkedin
Industry
Advertising Services
Company size
10,001+ employees
Headquarters
New York
Type
Public Company
Specialties
Media Strategy, Media Buying, Data Management, New Media, Analytics, Programmatic, Search Engine Optimisation, Search Engine Marketing, Social Media, Viewability, Brand Safety, Paid Social, Advertising Technology, performance marketing, Content production, Omnichannel marketing, Responsible Investment, Branded entertainment, Paid Search, and Digital Out of Home

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Updates

  • GroupM reposted this

    View organization page for GroupM, graphic
    GroupM

    616,111 followers

    When influencers meet CTV, magic happens ✨ Explore the unparalleled benefits of integrating influencer marketing with the world of Connected TV (CTV): 🔹 Increased Reach: 🔹 Enhanced Engagement 🔹 Targeted Advertising: 🔹 Cookie-less Advantage As these two forces converge, brands are unlocking new opportunities to connect with audiences and drive meaningful actions. Learn more from Vivian Subrata (The Goat Agency): https://loom.ly/Ekhn2xc #GroupMMENA #CTV #influencermarketing

  • View organization page for GroupM, graphic
    GroupM

    616,111 followers

    PSA: Tapped Out is heading to Channel 4’s linear channel for an exciting celebrity version, Tapped Out Prank Stars 📺 We're very excited about this as the programme was funded by Channel 4 and GroupM Motion Entertainment’s Diverse Indies Fund, which was set up to support small and medium-sized ethnically diverse-owned independent production companies to produce new projects 🎥 The new programme was created and produced for Channel 4 by Wall of Entertainment, and co-produced by our very own GroupM Motion Entertainment. Tune in to watch a group of celebrities take on outrageous challenges in front of a studio audience 👏 https://loom.ly/Mo8rSXU

    Celebrities face ultimate cringe test in a supersized Tapped Out special for Channel 4 | Channel 4

    Celebrities face ultimate cringe test in a supersized Tapped Out special for Channel 4 | Channel 4

    channel4.com

  • View organization page for GroupM, graphic
    GroupM

    616,111 followers

    Bringing together the worlds of Wicked, Ariana Grande, and luxury products creates three-way collaboration opportunities. Learn more about how brand partnerships can reach audiences at every value point and offer premium experiences to engage the biggest fans. ⤵️

    View organization page for Mindshare, graphic
    Mindshare

    380,555 followers

    In this week's worldview we take a look at how brand partnerships can reach audiences at every value point and offer premium experiences to engage the biggest fans. Enter Wicked 🟢 Triple brand collabs for the ultimate Ariana and Wicked stans 🙌 Have you seen the movie yet?

  • View organization page for GroupM, graphic
    GroupM

    616,111 followers

    T&Pm and EssenceMediacom's AI-powered "Mourinho's Own Goal No-No's" campaign with SNICKERS has won three gold awards at this year’s Clio Sports Awards! 👏 Born from an incredible collaboration across 30+ Mars stakeholders, it’s a true testament to innovation, teamwork, and creativity. Learn more ⤵️

    View organization page for T&Pm, graphic
    T&Pm

    64,425 followers

    We’ve struck GOLD!    Our AI-powered "Mourinho's Own Goal No-No's" campaign with SNICKERS has won three gold awards at this year’s Clio Sports Awards, taking home trophies in the Social Media, Digital/Mobile, and Branded Entertainment/Content categories!    We combined the creative innovation, and the genius of José Mourinho, with cutting-edge AI tech from HELO, Meta, ElevenLabs, Synclabs & OpenAI GPT-4 to deliver a groundbreaking AI-led consumer experience driving personalisation-at-scale.   Born from an incredible collaboration across 30+ Mars stakeholders, it’s a true testament to innovation, teamwork, and creativity.    Huge thanks to the amazing teams at Mars Wrigley, T&Pm, EssenceMediacom, and Helo for bringing this to life!    #TandPm #PowerOfAnd #ClioSports #ClioSportsAwards #AI The Clios

    • José Mourinho holding an unwrapped snickers bar and pointing at the camera
  • View organization page for GroupM, graphic
    GroupM

    616,111 followers

    Mindshare has been chosen by Foot Locker for its media planning and buying account in Australia and New Zealand! This win is not just a testament to Mindshare's innovative approach but also a nod to the power of strategic media planning in driving brand growth. With a focus on data-driven insights and audience diversification, Mindshare is set to elevate Foot Locker's market presence and unlock new opportunities for engagement. Here's to stepping into success and transformative growth! 👟 #GroupMAUNZ

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  • GroupM reposted this

    View organization page for GroupM, graphic
    GroupM

    616,111 followers

    GroupM has achieved outstanding success at this year's The Drum Awards Festival, securing 30+ accolades across multiple categories! 🎉 These wins celebrate our pioneering work in areas such as digital innovation, creative storytelling, and strategic media planning. They also highlight the collaborative spirit and dedication of our teams, who consistently strive to deliver exceptional value to our clients. Immense gratitude goes to our clients and partners for their trust and partnership, which inspire us to continually push the boundaries of what's possible in media. #TheDrumAwards

  • View organization page for GroupM, graphic
    GroupM

    616,111 followers

    GroupM has achieved outstanding success at this year's The Drum Awards Festival, securing 30+ accolades across multiple categories! 🎉 These wins celebrate our pioneering work in areas such as digital innovation, creative storytelling, and strategic media planning. They also highlight the collaborative spirit and dedication of our teams, who consistently strive to deliver exceptional value to our clients. Immense gratitude goes to our clients and partners for their trust and partnership, which inspire us to continually push the boundaries of what's possible in media. #TheDrumAwards

  • View organization page for GroupM, graphic
    GroupM

    616,111 followers

    GroupM was honored with the title of "Best Responsible Corporate Brand" in the CSR China Top 100 Award. This recognition was awarded in light of GroupM's CSR practices in education, environmental sustainability, and women's empowerment, showcasing a commitment to diverse, innovative, and inclusive culture and action. Rupert McPetrie (CEO of GroupM China) stated, "GroupM's vision is to define the next era of media. We have always embraced the philosophy of making advertising works better for people, integrating social responsibility into our corporate culture, and uniting every GroupMers' strength to drive continuous innovation in social responsibility." GroupM has made significant strides in social responsibility: The "GroupM & Roots & Shoots 1+1=Forest" program has successfully planted 31,800 saplings in Inner Mongolia's desertified areas from 2017 to 2024, while its partnership with "Teach For China 2.0" has established remote online classrooms in Yunnan's rural primary schools, advancing educational revitalization in remote areas. #GroupMChina #CSR

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  • View organization page for GroupM, graphic
    GroupM

    616,111 followers

    Three years ago, WPP Open X joined forces with The Coca-Cola Company as their global marketing network partner. Over this time, we’ve built something remarkable—an unprecedented agency model that supports 200 brands in over 190 countries. Together, we’re transforming the marketing of a global icon. GroupM is proud to work alongside The Coca-Cola Company and WPP Open X to lead the future of marketing. ✨

    View organization page for WPP, graphic
    WPP

    545,005 followers

    Three years ago we embarked on an aspirational journey when WPP Open X was appointed the global network partner for The Coca-Cola Company. Since then, WPP Open X and The Coca-Cola Company have worked together in an unprecedented globally networked agency model across 200 brands in over 190 countries, transforming marketing for one of the world’s greatest brands. AKQA Burson DAVID Miami EssenceMediacom Grey GroupM Hogarth Landor Majority Ogilvy Subvrsive T&Pm Village Marketing VML Wavemaker #TCCC #WPPOpenX

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