Gil David’s Post

We couldn’t be more excited to share the latest #EUStartupNews article: "Redefining E-Commerce and Advertising: The Future Of Internet Brand Incubation?" 🚀 This insightful article shines a spotlight on VEO Capital. and its founder Markus Behmann, who are making waves in the fields of Advertising, E-Commerce, and Web Design. VEO Capital is an exceptional online incubator that takes innovative Internet brands and launches them into new markets that need them the most - it's *the* future of Internet brand incubation. 🌐 So if you've been wondering about the future of e-commerce and online advertising, look no further 👀 This article delves deep into how VEO Capital's unique strategies and digital platforms are transforming traditional marketplaces, enhancing online lead generation, and redefining the way businesses interact with consumers online. Here's the article: https://lnkd.in/eP48M-Nr Don't miss out on this chance to learn from VEO Capital’s innovative, impactful approach to e-commerce and digital advertising. #EUStartupNews #Ecommerce #Advertising #WebDesign #OnlineIncubator #Innovation #DigitalMarketing.

🚀 Unlocking the Power of CRO for Your DTC Brand 🚀 If you're running a Direct-to-Consumer (DTC) brand, you've probably heard of Conversion Rate Optimisation (CRO). But what exactly is it, and why should it matter to you? Let's dive into the world of CRO and uncover why it's a game-changer for your business. In the competitive world of e-commerce, attracting visitors to your website is only half the battle. The real challenge is converting those visitors into paying customers. This is where CRO comes into play. CRO focuses on enhancing your website to increase the percentage of visitors who complete desired actions, such as making a purchase, signing up for a newsletter, or filling out a contact form. Why CRO Matters: Imagine doubling your sales without spending an extra penny on marketing. Sounds too good to be true? With effective CRO, it's entirely possible. CRO helps you make the most out of your existing traffic by optimising your site for conversions. This means higher revenue, better return on investment (ROI), and improved customer satisfaction—all without increasing your marketing budget. How CRO Transforms Your Business: 1. Increased Sales: By fine-tuning your website's user experience, you can significantly boost your sales. Simple changes like improving your call-to-action buttons, streamlining the checkout process, and enhancing product pages can lead to more conversions. 2. Better Customer Insights: CRO involves analysing user behaviour on your site. This data provides valuable insights into what your customers want, helping you tailor your offerings to meet their needs. 3. Cost-Effective Growth: Traditional marketing strategies often require substantial investments. In contrast, CRO leverages your existing traffic, making it a cost-effective way to grow your business. 4. Enhanced Customer Experience: A website that is easy to navigate and user-friendly not only increases conversions but also leaves a positive impression on your customers, encouraging repeat business and referrals. CRO is not just a buzzword; it's a crucial strategy for any DTC brand looking to thrive in the digital marketplace. By focusing on optimising your website for conversions, you can achieve significant growth and outshine your competitors.

The harsh reality is that 9 out of 10 eComm brands fail. Dreams dashed, hard work and hard earned cash down the drain. 😭 But what makes me SICK is that a good number of these brands could have been saved. They may even have been huge success stories. But they took a wrong turn and couldn't pull themselves back up. The most common 'wrong turn' is being screwed over by incompetent agencies. Here is how it plays out: The early stage of eComm is really really hard to crack. So the founder finds an agency to help them crack it. But the problem is, most agencies just aren't set up to help during this part of the journey. They'll happily take a founder's cash, knowing that it might not work. They put a junior on the account because it's low-value to them. The ads don't work and the junior doesn't know what to do. And the poor founder is hemoraging cash and doesn't know where to turn! Well now there is a place - I have made it my mission to serve this part of the market. The small brands that agencies don't want to work with, that are too hard, or too early stage. I have put together a team of experts who know how to crack new ad accounts, and a programme that gets you access to some of the smartest minds in eComm, looking at your business and helping you solve what feels like an impossible puzzle. We won't run your ads for you, we won't push the buttons. But we will help guide your strategy with the best ideas, applying marketing psychology and our knowledge of ad account set-up, and give you a repeatable testing methodology that you can apply with confidence. With my help - instead of an agency - brands can be a success story instead of one of the 90%. If this resonates comment below!

E-commerce Private Label Brand Building Step-by-Step Guide For Investors: 𝐖𝐡𝐲 𝐝𝐨 𝐈 𝐜𝐡𝐨𝐨𝐬𝐞 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞? E-commerce is a Multi-Trillion industry and it's expected to be 7 Trillion Dollars by the end of 2024. However, 99.9% of investors are still relying on typical investments like Startups, Tech, Crypto, Stocks, and Real estate. They should capitalize their investment portfolio on long-term assets. And for Ecom doesn't require high investments, and the beauty is they can realistically get 200-300 Percent Minimal Yearly ROI. So, with the right approach and strategy after a year, they can sell their brand up to 30x-40x of their initial investment. 𝐏𝐫𝐞-𝐁𝐫𝐚𝐧𝐝 𝐋𝐚𝐮𝐧𝐜𝐡 𝐒𝐭𝐞𝐩𝐬: 1- Market Research & Product Research with a complete Budget  & Profit Analysis 2- Smart Product Development & USP Addition 3- Supplier/Manufacturer Research & Negotiation 4- Product Testing 5- Brand Registry, Name, Logo, and Patent Check 6- Product Shipment Arrangements & Logistics Support 7- Product Photography & Branding Assistance 8- Product Copywriting & Listing Optimization Services 9- Keyword Research & Strategic Product Launching 10- Listing Product on Amazon & do the complete frontend and backend SEO 𝐏𝐨𝐬𝐭 𝐁𝐫𝐚𝐧𝐝 𝐋𝐚𝐮𝐧𝐜𝐡 𝐒𝐭𝐞𝐩𝐬: 1- Marketing Strategy Planning & Conversion Rate Optimization 2- PPC Campaign Management & Ads Management 3- Amazon Seller Central Management & Operational Handling 4- Risk Analysis & Performance Reporting 5- Brand Scaling, Expansion, and Multichannel Presence 6- Profitable Brand Growth with Passive Income 7- Expand the product line (colors, styles, designs) 8- Brand Expansion Across Shopify, and TikTok Shop. 9- Social Media Awareness & Marketing 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠 𝟑 𝐆𝐮𝐚𝐫𝐚𝐧𝐭𝐞𝐞𝐬 𝐭𝐡𝐚𝐭 𝐧𝐨 𝐨𝐧𝐞 𝐢𝐬 𝐠𝐢𝐯𝐢𝐧𝐠: - 30 Days Refund Guarantee: - If you do not see the results within 30 days, I will give your  money back - 60 Days Brand Launch Guarantee: - Within this period if your brand does not live, I'll cut out the remaining service fee - 8 Months Profit Guarantee:   Till the 8 months if your brand does not make the  committed profit will work until you make the desired profit. 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬: I'm Partnering up with Investors to Help, Build and Scale, Their own Profitable Venture As An E-commerce Brand In 60 Days With A Minimal 200% ROI In the Next 4-6 Months + 10x Less Investment is Required Than Typical Ventures like Real Estate, Tech, Crypto, or any other & Without Involving in Operations. 𝐏.𝐒 If you hate your 9-5 hectic routine and wanna flip your lifestyle. 𝐉𝐮𝐬𝐭 𝐃𝐌 " ECOM" 𝐭𝐨 𝐬𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐲𝐨𝐮𝐫 𝐅𝐑𝐄𝐄 𝟑𝟓 𝐦𝐢𝐧𝐮𝐭𝐞𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐜𝐚𝐥𝐥 𝐰𝐢𝐭𝐡 𝐦𝐞 𝐍𝐎𝐖 #ecommercebusiness #investors #startup #amazon #shopify #tiktokshop

𝟯 𝘁𝗵𝗶𝗻𝗴𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗹𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺 𝗚𝗲𝗮𝗿𝗕𝘂𝗻𝗰𝗵'𝘀 $𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗽𝗿𝗶𝗻𝘁-𝗼𝗻-𝗱𝗲𝗺𝗮𝗻𝗱 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 (...𝘀𝘁𝗲𝗮𝗹 𝘁𝗵𝗲𝘀𝗲 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗯𝗿𝗮𝗻𝗱): GearBunch is an eCommerce brand that started with $20 and an idea. In their first year, they achieved nearly $5 million in total sales, so I had to find out how they did it. Turns out, they used a simple print-on-demand system that ANYONE can copy. Here's exactly how they grew from $20 to $5 million in 12 months: 1. Started lean with a $20 Facebook ad. GearBunch began by spending just $20 on a single Facebook ad for custom leggings. That ad sold 43 leggings in 24 hours. Proving demand. Lesson: Test ideas cheaply before investing big. 2. Scaled with print-on-demand (POD) Early on, GearBunch used POD to sell products without holding inventory. They only paid manufacturers when orders came in. Which kept costs low and risk minimal as they grew. 3. Master paid ads & content marketing GearBunch invested heavily in data-driven Facebook and Google ads. They allocated 80%+ of their marketing budget there. But they also created killer video content that generated millions of organic views and huge brand awareness. 4. Built a brand around customer experience: GearBunch went above and beyond for customers. For example, they sent personalized order progress videos to build trust. This led to 30% repeat purchase rates and an average of $152 orders. By year one, GearBunch hit $5 million in total sales with these 4 key strategies. The best part? Their approach is 100% replicable for ANY eCommerce brand. Start small, stay lean with POD, create great video content, and delight your customers. --- P.S. What are some of your favorite bootstrapped stories?

How do you go about making an effective front-end offer? Slap on a discount? Copy someone else? You could do that, but it probably won't work. You should do this instead 👇 1: Think Beyond Discounts: Add Real Value Instead of cutting prices, think about what extra value you can offer that entices customers without diminishing your brand. It’s about creating a reason for them to engage with your brand. 2: Stand Out: Be Laser-Focused Generic offers won’t cut it anymore. Know your audience and what resonates with them. Create offers that are tailored, not just broad and bland. 3: Protect Margins: Build Value Without Sacrifice Your offer should drive sales but also maintain healthy margins. Create offers that make your products feel valuable, without eating into your profits. 4: Keep It Simple: Start Straightforward Especially for newer brands, avoid complex offers. Simplicity makes it easy for customers to understand and act on your offer. Clear offers convert better. 5: Simplicity Wins: Don’t Overcomplicate It If the value of your offer isn’t immediately obvious, it won’t work. Keep things simple and easy to understand. 6: Target Your Offers: Know Your Audience Focus your offers on specific segments of your audience. Tailored offers speak directly to the needs and habits of particular groups, making them more effective. 7: Don’t Copy Big Brands: Stay in Your Lane Big brands have resources that smaller businesses don’t. Focus on creating offers that fit your size and market, rather than mimicking large competitors. 8: Balance Your Ads: Mix Branding and Offers Not every ad needs to feature your offer. A mix of brand-building content and promotional ads will keep your audience engaged without overwhelming them with promotions. 9: Optimize for Profit: Find the Sweet Spot Your front-end offer should aim to maximize Revenue Per Session (RPS) and Gross Profit. Finding the balance between driving sales and maintaining healthy margins is key. 10: Early-Stage Brands: Focus on an MVP Offer If you’re just starting out, keep your offer simple and effective. Build a strong foundation before experimenting with more complex strategies. 11: Late-Stage Brands: Test and Refine For established brands, testing and refining offers is crucial. Use data to adjust your strategy and ensure your offers are optimized for growth.

Last month we sold out of one of our clients' products that was sitting on the shelf for over a year. None of their distributors were selling it. Sales had been minimal over the year. The stock was sitting in the warehouse. And there was no demand for the product at all. This is a client that sells household white goods - and they have a large range of SKUs. One of the challenges we have with scaling this type of (non-consumable) eCommerce brand is that products sell out and it often takes months to replenish the stock. So part of the process we go through at Webprofits is brainstorming all the products a client has, figuring out which ones have the right margins / hooks for scaling, and then going all-in on developing creative assets for that particular SKU. We have a very particular approach in how we develop creative assets for scaling eCommerce brands. This approach applies to EVERY SINGLE PRODUCT we focus on. Here's a list of the most important assets we build : UGC / VIDEO CREATIVE 1. Customer review video 2. Unboxing video 3. Comment Reply video 4. Problem / Agitate / Solution (PAS Framework) 5. Tutorial/How-to 6. Testimonial stack/UGC mashup 7. Influencer Endorsement video 8. Transformation story (Before & After) 9. Founder story video 10. Split-screen videos 11. Behind The Scenes video STATIC CREATIVE 1. Product image with USP headline 2. Testimonial Image 3. Comparison (us vs them) 4. UGC product image (showing face/hands etc.) 5. Feature Point Out 6. UGC Image Mashup (collage of multiple UGC images) 7. PR Screenshot We focussed our efforts primarily on Meta Ads (where we can 'create' demand) with support from email/SMS and Google Search. The result? We sold out of over 2000 units in a month (with an AOV of $300). That's the stock for the entire year. Now we wait until the SKU is back in stock again so we can sell it out again. When it comes to scaling non-consumable eCommerce products, it's all about focussing in on the next biggest opportunity and applying your efforts there. Once it sells out, move on to the next best product and do the same again. Because scaling eCommerce products (consumable AND non-consumable) is about focussing on making one product work at a time. --- I’m Alex Cleanthous - Director + Co-Founder at Webprofits - a DTC and eCommerce marketing agency that specialises in scaling ecommerce brands to +$1M/mo. Subscribe to receive my latest posts at Alex Cleanthous

Here’s how I took an ecom beauty brand from 0.43 ROAS to 4.63 in just 30 days while also increasing spend by 809.58% While my team and I typically specialize in scaling education brands (coaching, SaaS, etc.), we're no strangers to the ecom space. In fact, I’ve helped scale some of the largest ecom brands out there, including LadyBoss (named the fourth fastest-growing company in the USA in 2019), Adegen, Kings Loot, a massive teeth whitening brand I can’t disclose here (but you probably know), mask companies, cellulite cupping brands, and more. The first step in consulting for this beauty brand was nailing down their unit economics per SKU. Why? Because understanding the true cost structure is crucial for setting the right ROAS or CPA targets per product. We analyzed everything—payment processor fees, COGS, shipping costs—to gain a clear picture of which products to prioritize in the front-end campaigns versus those better suited for backend pushes via email due to lower margins. Once we identified the top products for front-end marketing, we projected how those numbers would hold up as we scaled. Factoring in diminishing returns per $10,000 spent allowed us to maintain a laser focus on profitability at $10,000, $100,000, and beyond. With the ideal economics in hand, we then drilled into the existing funnel performance—tracking metrics like cost per unique outbound click, CPMs, click-to-PDP percentages, PDP to checkout conversion %, CPA, and overall funnel CVR. This analysis revealed key areas for improvement. For this brand, the critical levers were optimizing front-end advertising and increasing landing page conversion rates. As we audited their ad account, their team worked on redesigning a PDP optimized for conversions, using proven elements that drive action (we provided frameworks to them for this) By the time we wrapped up the audit, we had a solid understanding of which creatives resonated best, what copy evoked the right emotional response, and how to optimize campaign structures to achieve long-term scalability. Now, I don’t have the space to detail everything we did here, but if you want the full breakdown, you can access a free 45-minute case study by commenting below! It will detail all of the above and more for you!