Gil David

PPC and SEO: What's the difference? Both PPC and SEO help to increase the visibility of your business online by placing your website content on search engine results pages (SERPs) but they achieve it in different ways and timescales. If you're looking for quick results, opt for PPC. You'll be paying for your ads to appear at the top of SERPs when users are searching for the keywords you're targeting. SEO is a longer-term strategy to get your pages to organically rank higher in SERPs for target keywords. The results aren't as immediate as PPC but if you are continually working on optimising pages, your should consistently see your content rank highly. If you have strategies and budget for both, you should see a boost to your website traffic and enquiries too! Are you utilising PPC, SEO or both right now? #WebDesign #PPC #LeadGeneration

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How to write your agency’s Home page to earn more enquiries: Headline - Client benefit or problem statement Subheader - We're this kind of agency for these brands Frame the problem - A prospect's specific issue, frustration or blindspot. Name the solution - The way you approach solving this for them Claim the outcome - How their lives will be better, with proof where possible Explain the approach - Service mix and trademarked approach Proclaim your credibility - Logos, testimonials and case studies Shame the alternatives - The status quo, plus cheaper and more expensive options Aim for action - Drive them to do one low-friction thing #advertisingagency #marketingagency #creativeagency #digitalagency #agency

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If your still buying solar leads from Bark and can’t get a decent return, this may help explain why. This just appeared on my feed on Facebook, leads are generated using generic top of the funnel ads like this, with customer info then being sold on to 4/5 fitters to maximise profit. Refund/return policies that are becoming tighter than a submarines window. Instead you could invest in running your own Facebook ads, on brand, showing off your accreditations, social proof, packages on offer etc etc Critically: they go to you and you alone and can be rang within 30 seconds of arriving while the lead is hot 🔥 Don’t go into another week with this being your strategy, or at least hedge and put some money into testing running your own and see the difference for yourself! Want to but don’t know how? That’s why we’re here 🤝 drop us a message and we will arrange some time over zoom to show you exactly how it all works #Renewables #solarleads #solar

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"Not sure who needs to hear this but....." Well you have a problem then. If you're actively trying to use your marketing to generate sales and enquiries then you should 100% know exactly who needs to hear your message. If you're doing SEO to generate enquiries then your website should be speaking directly to your ideal client and their pains and problems. If you're doing PPC to generate enquiries then your landing page should be speaking directly to your ideal client and their pains and problems If you're using social media to generate enquiries then guess what......your content should be speaking directly to your ideal client and their pains and problems. And everything should then be geared to showing how you can be the solution to their problem. I love generating traffic for people. I love getting people to your website at the exact time they are looking to buy the services that you sell. But if your message isn't speaking to those people? Well we have some work to do don't we? If you're struggling to get enquiries and generate sales through your marketing then we should probably talk #SEO #PPC #SocialMedia #NeedToHearThis

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Want your website to convert better (in quality & quantity) - remove any bait and switch from your calls to action.   Offering something attractive, like a demo or a trial, only to lead buyers to a page describing something less attractive, like a discovery call, isn't going to improve your conversion rates on the page or in the pipeline. They will notice, and a fair few will abandon the process out of frustration and loss of trust. Be honest with your visitors about what you offer, and be consistent in the language that you use throughout the experience, as well as in what you deliver when people do take you up on it.   If you don't have a trial, demo, or other higher order conversion to offer, don't say you do. Your buyers are not stupid. They know that, in many cases, they will have to talk to sales to actually procure a solution to a problem - so if that's what you have to offer, say so. Consistent, honest language in CTAs typically increases both conversion rate and quality.

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Peppering my ‘Marketing Long Game’ talk with some real life stats from one of our awesome clients. B2B business: 8 months v the 8 months prior ⚡️106% increase in conversions ⚡️207% increase in organic traffic ⚡️56.4% of all conversion from organic The Typeface Group Ltd | BCorp supports with: Content strategy Content creation Consultancy Ongoing SEO PR Design 💥 Go Team 💥 #communications #LeadGeneration #generatetraffic #SEOSupport #LongTermMarketing

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CRO is crucial. When running lead generation campaigns on Google Ads, it's essential to nail this first. Your website’s conversion rate plays a big role. If it’s low, your campaigns will likely underperform, raising costs and reducing returns. 👉 A strong offer is essential. 👉 Make sure your value proposition is clear so potential customers understand it 👉 Your landing page should have key elements like social proof to build trust. 👉 Make it easy for customers to enquire. If you miss these, your campaign may stall. ❌ Which can be worse than failure because you’ll keep spending without seeing real results. Take time to test and refine different offers to see what resonates best with your audience. ✅ A clear message and an optimised landing page can make a big difference. #leadgeneration #googleads #ppc #cro P.S. Follow for more content on lead generation through Google Ads.

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I get asked a lot about agency utilisation rates, what's good, what's not and how to measure. Do you know your agency's utilisation rate? If it's over 65% your agency is in the top 5%... awesome job. But if it's below 45%, you may be under-performing. Let's find out... Click to visit our online utilisation calculator: https://buff.ly/3VXOpDE #agencyutilisation #agencykpi #agencysuccess #agencygrowth #agencyleader

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If you're a new ecom brand and you want to leverage email straight away, do this... 1. Get Klaviyo & sync it to your store 2. Create a popup with an offer for email. 10%, free shipping etc 3. Build a welcome flow with 3/4 emails sharing your offer and letting people know why they should buy from you. Add social proof where you can. 4. Build a 3 email abandoned checkout flow that subtly reminds people to buy and add an offer around email 2-3 5. Don't do anything else until you're at $10k a month in overall sales.

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I get asked a lot about agency utilisation rates, what's good, what's not and how to measure. Do you know your agency's utilisation rate? If it's over 65% your agency is in the top 5%... awesome job. But if it's below 45%, you may be under-performing. Let's find out... Click to visit our online utilisation calculator: https://buff.ly/3VXOpDE #agencyutilisation #agencykpi #agencysuccess #agencygrowth #agencyleader

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I know you like your ppc stuff Jordan Domin-Goddard David Mollart Iona Laycock Here's a great one for you off my dashboard. 🌟 ROAS 15.21 X over a 7-day window - £58 spend driving revenues of £888 at an average sales price of £30+ per unit with a good margin and ROI. Test, monitor, refine, tweak, monitor, refine etc. If performing badly, delete and start over. A/B test etc. Kill off underperforming key words and double down etc. It's all a game - but one thing's for certain... you sure learn faster and understand the concepts better when doing it yourself and playing with real money! 💰 #accountability Phillip Collins Robert Marjoram Kane Cordy MAAT #eCommerce #ppc #marketing

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PPC is great for fast results, but only when done right. A client came to us after spending tens of thousands of pounds on PPC with poor results. ✅ We managed to reduce the cost per lead by 85% and increase their bookings by 686% in just 7 months. Here's how: 1. We optimised their campaign structure and targeting to focus on high-intent keywords. 2. We studied what converts, and used this data to train the algorithm. 3. We implemented remarketing to engage website visitors. 4. We offered broader 'fractional' marketing strategy advice on what to track and how to attribute conversions. The key to success was zooming out to see the big picture. And then optimising every single thing 💪 ------------------- ‌ 🪴 If you're struggling to generate leads from your PPC campaigns, DM me to grab a free audit to see how we can help you achieve similar results.

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Do you know what sucks about being an agency owner? Watching “so-called agencies” RUIN reputations for other agencies I am FED UP of seeing people watch a few YouTube videos and then launch an “agency” because someone has told them that they can make £1,000,000 in 90 days working 2 hours a day BULL CR*P and if this is you, I hate you Yes, it might be easy to sign a client But RETAINING that client is HARD Delivering RESULTS for that client is where the ££££ is at AND, if you’re NOT driving results, then you’re NOT going to retain, and that business owner is going to have a SOUR taste about the word “agency, FOREVER I’m a strong believer that unless you’ve either ran a business before, worked in marketing, or are an absolute genius, you CANNOT just set up an agency I had ran 4 e-commerce companies myself, and exited 1 before launching Eventus Agency It takes having SKIN IN THE GAME to really know what you’re doing, especially when you’re spending ££££ A good agency cares more about your STRATEGY and focuses on all of the ins and outs of your business They don’t just focus on one area that they’re paid to do I.e. if we’re running paid social for a client, best believe that we’re all over their website, email marketing, fulfilment processes, customer service, etc WE WANT TO KNOW IT ALL Because without this, how on earth are we meant to scale a brand that might not even be ready to scale? If you’ve had a cr*p experience with an agency, then book a call in with me & I will give you some free tips to get you feeling hopeful again - https://lnkd.in/eWcUZJ75

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My client’s CPL reduced from £226 → £40. In 2 months of working together. Here's the process we took: 1. Strategy - defined the ideal client (wine investors) 2. Marketing - decided what platforms to use to get leads 3. Ads setup - set up ads on Google and Meta 4. Optimise - consistently improved the ads That's a very simplified version of what we ACTUALLY did. If you want to reduce your cost per lead, you can: Look at my content, a lot of it’s there. OR If you want to speed up the whole process and get more leads, Click ‘Book an Appointment’ at the top of this post. ⬆

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We work with clients to help them GROW... but my best achievement to date is watching KW Marketing GROW 🔥 In every which way, we have LEVELLED UP! And it's soooo exciting. A little bit about me... including my love for all things 🇫🇷🇫🇷🇫🇷 #DigitalMarketing #Marketing #FoodMarketing #AgencyOwner #MarketingAgency

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At the moment I'm auditing 10+ Klaviyo accounts per week One thing I'm seeing is a decline in new customer acquisition New website traffic + Pop Up form submissions in most Klaviyo accounts have been on a steady decline throughout this year This decline usually dates back 3-4 months before they realise their is an issue and they reach out for an audit It's important to stay on top of your marketing that is geared towards new website visitors as opposed to retargeting The performance of this is a leading indicator of your sales in a few months time

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From £25k online sales in January to £86k in May 😎 not to mention the tonne of other sales that have come in for this client through phone calls and emails giving them their record month 💪 Awesome results for this client, no surprise really as we have now gotten all 18 of their targeted keywords on page one of Google search results and 10 of them in the top 3 places 😎 not bad for £3k per month! 16 months hard work from our SEO team and boy is it paying off for the client! Like most of our clients they had previously had a bad experience with SEO in the past from another agency so they were sceptical at the start.... needless to say that is no longer the case 😍 #seoagency #digitalmarketingagency #marketingagency #seoexperts

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📢 Need more exclusive GBIS leads to increase your install numbers? We have ran lead gen campaigns on Meta for Eco 4 clients for almost 2 years! Using custom built landing pages to filter out non eligible customers, we have a limited offer for 5 new clients who need more GBIS leads (must be based in England or Wales): -£900+VAT for full campaign management (graphics, copy, funnel etc) -Includes custom built landing pages -Also includes full access to our CRM to manage leads -Custom automations to nurture leads via email & SMS -Fully done for you campaign, you just ring, survey & Install *Must have marketing budget to support a campaign on Meta Please contact myself or Barry Jolly for more information, we can have you up and running in 7 days 🚀 #GBIS #Eco4 #Leadgen #Digitalmarketing

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