Fery Kaszoni’s Post

Digital PR benefits you might be missing. Sure, getting featured in a big publication is great, but the benefits of digital PR are more than an initial SEO boost. Here's why… ⚡️ Halo Effect: Positive press makes your whole brand look good. It adds credibility to everything you do. ⚡️ Customer Trust Booster: Features on trusted sites show potential customers you're the real deal. ⚡️ Journalist Connections: Building relationships with journalists can lead to more opportunities in the future. ⚡️ Attract Top Talent: Good press makes your company a desirable place to work — attracting the best people. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Want long-term benefits of digital PR? Let's chat! I’ll help you build a strategy that gets results and makes your brand shine. #HARO #digitalpr #backlinks

Building links through Digital PR can be a challenging endeavor. But guess what? That's perfectly okay! If you're finding Digital PR to be a bit challenging, remember: it's all part of the process. Embrace the difficulty, keep refining your approach, and the results will follow. After all, nothing truly worthwhile comes easy! For more insightful information, visit https://lnkd.in/dnsmjdg8 #DigitalPR #LinkBuilding #MarketingStrategy #RelationshipBuilding #Adaptability #QualityOverQuantity

The Ugly Side of Digital PR Nobody Warns You About We all know digital PR can do amazing things for your brand. But be honest — there's a less glamorous side that nobody warns you about... → It's a slow burn Don't hold your breath for overnight viral fame. Building relationships and getting those big placements takes time — think months, maybe even years. → Rejection is the Norm Most of the time, your pitches won't even get a reply. It's not you, it's just how crazy-busy journalists and bloggers are. → Measuring ROI is Tricky Sure, you landed some articles, but did that actually bring in more customers? That connection can be difficult to track. Look, I'm not trying to be a downer! I just want you to be prepared. If you're okay with a long-term game and the occasional "no" — digital PR is best. #HARO #digitalpr #backlinks

Digital PR link building tip: Use advanced Google search operators to find Digital PR ideas that are most likely to be picked up by popular outlets. Here is an example: "site: publisher_domain intitle:revealed intitle:most" (Replace publisher_domain with any news outlet website.) This search will give you  the articles that a publication wrote, which contain the words “revealed” and “most” in their title. These types of stories are usually picked up from PR agencies, and you are more likely to get coverage and links if you pitch similar stories. #digitalpr

The death of HARO: A wake-up call for Digital PR (...and why spammy link builders are ruining everything): HARO (Help A Reporter Out) is shutting down, today, December 9th. This platform was once a goldmine for Digital PR and SEO'ers 𝗕𝘂𝘁 - spammy link builders killed it. Here's what happened: 1️⃣ HARO connected journalists with expert sources 2️⃣ It was great for getting an intro, building relationships and earning backlinks 3️⃣ Towards the end of 2022, AI Generated responses flooded the platform 4️⃣ Journalists' inboxes were overwhelmed with poor-quality content 5️⃣ HARO tried rebranding and a paywall, but the damage was done The lesson? Real Digital PR is more crucial than ever. Too many "𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗥 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀" are just glorified link building schemes. They're killing valuable platforms like HARO. And they're damaging the entire industry. Want to succeed in Digital PR? Focus on building genuine relationships. Provide thoughtful, original insights. Prioritise quality over quantity. Remember: 𝗧𝗵𝗲𝗿𝗲'𝘀 𝗻𝗼 𝘀𝗵𝗼𝗿𝘁𝗰𝘂𝘁 𝘁𝗼 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗮𝗻𝗱 𝘀𝘁𝗿𝗼𝗻𝗴 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘀𝗸𝗶𝗹𝗹𝘀. The death of HARO is a warning. Let's learn from it.

The secret to success in PR is in the iterative process. Previously, digital PR (PR, but on the internet) involved investing in building great content as a pitchable asset. However, our new off-site-only digital PR fixes this problem because it allows us to iterate faster. Because we don't have to build and publish content on your website, we can just build a press release and email the story journalists. This simplifies operations and speeds up the turnaround of a project, so we can get to the next one faster. With this, we can successfully get to the point where we're earning placements from bigger outlets like Forbes and Entrepreneur. We just need to find the story from your brand that hooks journalists. DM me if you have any questions about digital PR. Thanks! #digitalpr #contentmarketing #seo #linkbuilding

Do you use digital PR as a part of your strategy yet? With Digital PR, you use PR tactics to earn quality backlinks and boost your SEO strategy. It's all about creating irresistible linkable assets and getting influential journalists and publications to talk about your content and link to it. So, why wait? Chat with us 🔗 https://lnkd.in/d8iZthQ3 *The following story is purely fictional and is not based on actual events 🥖 #SEO #PR #DigitalPr #PublicRelations #SEOtips #LinkBuilding

💠 How I Leveraged PR to Build High-Quality Backlinks: A Game-Changer A few months ago, I realized that relying solely on traditional SEO methods wasn’t enough. I needed a new approach to earn high-quality backlinks, so I turned to PR. By connecting with journalists, pitching stories, and getting featured in media outlets, I quickly noticed how effective PR was for earning powerful, authoritative backlinks. One feature in a reputable industry publication gave my website a massive SEO boost. It wasn’t just about the coverage—it was the high-quality backlinks from trusted sources that made the difference. The lesson? Strategic PR and media relations are invaluable for building a strong backlink profile. Follow me for more backlink-building insights! #SEO #PR #Backlinks #DigitalMarketing #ContentMarketing #Guestposting

How to increase authority backlinks over 37 days with a PR system: (To help you increase traffic) PR is not a silver bullet. ↳ But it's a trusted digital footprint I'm breaking down a simple strategy to increase links: 1. PR strategy step-by-step input: The strategy used to fuel links - Fery's team built a campaign for the SmartSurvey website - Then Collected pothole data via FixMyStreet (.) com - Next Analysed potholes against city populations - Highlighted key statistics for journalists to use - Created a detailed press release (not a blog) - Distributed to journalists on Roxhill - Customised releases for local areas 2. Campaign results: The outcome of a solid PR campaign - Campaign gains major media coverage - Secured exclusive links (BBC, Scotsman, etc.) - Website gained authority links 3. Ideas for you to use: How to create a PR strategy - Encourage using public datasets (ONS, Eurostat) - Combine datasets for unique stories - Inspire PR campaigns with free data ----- This is 1 creative PR system to build links. There's 100s of creative ways to work with journalists. Fery has solid "how to's" for building links. ----- PR is by no means a silver bullet for SEO. But it helps build a trusted digital footprint. Many brands need to take advantage of this footprint. 📌 P.S. What's your tips for a PR strategy? #SEO | #Shopify

🚀 Digital PR Success Story #1 During a regular meeting with one of our clients, Search Ministry Media, we introduced the concept and benefits of Digital PR. Intrigued, they decided to launch their first campaign. After three months, we secured successful news coverage. During a subsequent discussion, we uncovered the client's incredible story about capturing what could be the biggest goldfish in the world! This story had been sitting idle, unnoticed. Without our discussion on Digital PR, it might never have surfaced. We quickly released the story, starting with WA Today, leveraging our existing journalist contact. The news went viral! We achieved over 43 high-authority news coverages, including Yahoo News, WA Today, ABC News, Perth Now, CBS News, and many more international sites. The client’s link profile saw a significant boost, leading to a marked improvement in organic traffic. This success story underscores the power of Digital PR in uncovering hidden gems and amplifying them. It also teaches us that gold nuggets might lie undug unless you actively seek opportunities. ✨ #DigitalPR #linkbuilding #SEO #OrganicTraffic #SuccessStory #Opportunity