🚀 Digital PR Success Story #1 During a regular meeting with one of our clients, Search Ministry Media, we introduced the concept and benefits of Digital PR. Intrigued, they decided to launch their first campaign. After three months, we secured successful news coverage. During a subsequent discussion, we uncovered the client's incredible story about capturing what could be the biggest goldfish in the world! This story had been sitting idle, unnoticed. Without our discussion on Digital PR, it might never have surfaced. We quickly released the story, starting with WA Today, leveraging our existing journalist contact. The news went viral! We achieved over 43 high-authority news coverages, including Yahoo News, WA Today, ABC News, Perth Now, CBS News, and many more international sites. The client’s link profile saw a significant boost, leading to a marked improvement in organic traffic. This success story underscores the power of Digital PR in uncovering hidden gems and amplifying them. It also teaches us that gold nuggets might lie undug unless you actively seek opportunities. ✨ #DigitalPR #linkbuilding #SEO #OrganicTraffic #SuccessStory #Opportunity
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Building links through Digital PR can be a challenging endeavor. But guess what? That's perfectly okay! If you're finding Digital PR to be a bit challenging, remember: it's all part of the process. Embrace the difficulty, keep refining your approach, and the results will follow. After all, nothing truly worthwhile comes easy! For more insightful information, visit https://lnkd.in/dnsmjdg8 #DigitalPR #LinkBuilding #MarketingStrategy #RelationshipBuilding #Adaptability #QualityOverQuantity
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Finding digital PR challenging? You're not alone! Overcoming outreach difficulties in digital is crucial. Discover tips on conquering these challenges here:
Building Links with Digital PR Is Hard
moz.com
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The death of HARO: A wake-up call for Digital PR (...and why spammy link builders are ruining everything): HARO (Help A Reporter Out) is shutting down, today, December 9th. This platform was once a goldmine for Digital PR and SEO'ers 𝗕𝘂𝘁 - spammy link builders killed it. Here's what happened: 1️⃣ HARO connected journalists with expert sources 2️⃣ It was great for getting an intro, building relationships and earning backlinks 3️⃣ Towards the end of 2022, AI Generated responses flooded the platform 4️⃣ Journalists' inboxes were overwhelmed with poor-quality content 5️⃣ HARO tried rebranding and a paywall, but the damage was done The lesson? Real Digital PR is more crucial than ever. Too many "𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗥 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀" are just glorified link building schemes. They're killing valuable platforms like HARO. And they're damaging the entire industry. Want to succeed in Digital PR? Focus on building genuine relationships. Provide thoughtful, original insights. Prioritise quality over quantity. Remember: 𝗧𝗵𝗲𝗿𝗲'𝘀 𝗻𝗼 𝘀𝗵𝗼𝗿𝘁𝗰𝘂𝘁 𝘁𝗼 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗮𝗻𝗱 𝘀𝘁𝗿𝗼𝗻𝗴 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘀𝗸𝗶𝗹𝗹𝘀. The death of HARO is a warning. Let's learn from it.
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Are current link KPIs a good reflection of the state of Digital PR? Looking at the median number of links Digital PR campaigns have been getting over the years, things have been trending down at a steady pace. This rings true to the experience of many Digital PRs. It's getting harder to build links through a combination of increased competition and fewer journalists to pitch to. Obviously, Digital PR is still one of the most valuable ways to gain SEO (& brand) value for your company, but let's be realistic when it comes to setting link KPIs in an industry that is increasingly tightening its belt. All this was possible to outline thanks to Iona Jess Townsley's incredible Grapevine newsletter, where she sends around 200 of the best Digital PR campaigns she finds each month. If you don't subscribe already, do it now! She's got a report coming out that's bound to knock your socks off.
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One of our agency's strengths is transforming data into engaging and relevant PR campaigns. 📊 In our latest blog post, Hannah breaks down why data-led DPR campaigns are important, and the best ways to source data. Check out the article below! #DigitalPRAgency #DigitalPR #PRTips https://lnkd.in/eiMMWcdG
Digital PR: A Guide to Creating Data-Led Campaigns
https://itworks.agency
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Want to excel in digital PR? Learn the often-overlooked skills that separate exceptional digital PR practitioners from the rest.... Looking to grow your business? Schedule a free website analysis today: calendly.com/corpseosales #SEOtips #DigitalMarketing #SEOStrategies #SEOExpert #seocompany #OnPageSEO #OffPageSEO #SearchEngineOptimization #SEOContent #GoogleRanking #SEOAgency #SEOConsultant #WebsiteOptimization #LinkBuilding #seoservices
5 underrated skills you need to be a good digital PR – and how to master them
searchengineland.com
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Lots of businesses make emotional decisions when choosing their SEO or digital PR agency. Typically agencies portray alot of exaggeration about their previous SEO & digital PR success... On a daily basis, we reveal the truth that many agencies avoid telling people about and I can arm you with the tools and questions that clients should be asking their digital PR agencies for full transparency. Since 2009, we have been getting serious results for serious businesses, delivered with no fluff, a forensic eye and usually turning our clients into well versed SEO’s. Did you make an emotional decision on your SEO or digital PR in the past based on over exaggerated fluff provided by an agency ? At the pitch did they wear a Hawaii holiday shirt or something to make them look like a ‘breath of fresh air’ and blast out some made up terms from an agency 101 handbook from 1970? Would love to hear your experiences in the comments below 👇👇👇👇
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The Ugly Side of Digital PR Nobody Warns You About We all know digital PR can do amazing things for your brand. But be honest — there's a less glamorous side that nobody warns you about... → It's a slow burn Don't hold your breath for overnight viral fame. Building relationships and getting those big placements takes time — think months, maybe even years. → Rejection is the Norm Most of the time, your pitches won't even get a reply. It's not you, it's just how crazy-busy journalists and bloggers are. → Measuring ROI is Tricky Sure, you landed some articles, but did that actually bring in more customers? That connection can be difficult to track. Look, I'm not trying to be a downer! I just want you to be prepared. If you're okay with a long-term game and the occasional "no" — digital PR is best. #HARO #digitalpr #backlinks
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Four years ago I promised that I will make Digital PR available to the masses. This week, we made it happen. There are 3 more hours left to get Digital PR at £700 per month. For this price, we’ll get you at least 5 PR links every three months. Any company can now start earning digital PR links from just £700 per month. Any SEO agency can now start reselling Digital PR to their clients at affordable monthly prices. In three hours, at 00:00 UK time, this price goes to £900 per month, which is still a pretty good price, right? 🙂 For this starting price, we’ll create multiple data, reactive and expert commentary stories that we’ll pitch to US and UK news publications and real journalists. And we’ll keep on pitching until we get you at least 5 PR links every three months. 100% white hat, ethical links that you and the clients can be proud of. We exclude all syndicated links from the KPIs - these are extra bonus. You have three hours left to get it at £700 / month. You can get it here: digital.pr/start/ #digitalpr
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💠 How I Leveraged PR to Build High-Quality Backlinks: A Game-Changer A few months ago, I realized that relying solely on traditional SEO methods wasn’t enough. I needed a new approach to earn high-quality backlinks, so I turned to PR. By connecting with journalists, pitching stories, and getting featured in media outlets, I quickly noticed how effective PR was for earning powerful, authoritative backlinks. One feature in a reputable industry publication gave my website a massive SEO boost. It wasn’t just about the coverage—it was the high-quality backlinks from trusted sources that made the difference. The lesson? Strategic PR and media relations are invaluable for building a strong backlink profile. Follow me for more backlink-building insights! #SEO #PR #Backlinks #DigitalMarketing #ContentMarketing #Guestposting
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