Louis Smith’s Post

Is #digitalPR a better all-around link-building strategy? Yes... Here's Why! If you've heard of digital PR, you likely know the significant impact it can have on building your brand. But if you're new to the concept, here's a quick rundown. →Digital PR is about influencing the news through various creative and strategic techniques.  →Its goal is to position your brand as a thought leader by creating compelling stories, data sets, and insights.  → It's an approach that helps build meaningful connections with journalists and secures high-quality online coverage. But digital PR goes beyond simply earning coverage—it's also a powerful tool for generating backlinks, which are crucial to any #SEOstrategy. Backlinks help increase a website's authority, boosting its ranking in search engine results, especially when they come from powerful websites like: →Forbes  →Business Insider  →Hackernoon →Coin Market Cap  →Fast Company →Silicon Republic,  →and others. But here's the key difference between digital PR and normal Link Building... Digital PR is not about transactional link exchanges. Instead, it is about offering journalists a fresh, newsworthy angle for their stories, making your brand relevant to the topics they cover, and a no-brainer for them to add your insights and reference you. At ACERO, we specialise in five distinct types of digital PR campaigns: →Reactive PR and Newsjacking →Expert Commentary →Data-Driven Thought Leadership & Reports →Journalist Requests →Press Release Distribution Check out our deck for more information on the power of our digital PR campaigns and how they work (case studies included). https://lnkd.in/duT4XNHH P.S. We are offering a 10% discount on digital PR campaigns until the end of October 2024! Now's the time to get one while it's hot! #seo #pr #publicrelations

Are current link KPIs a good reflection of the state of Digital PR? Looking at the median number of links Digital PR campaigns have been getting over the years, things have been trending down at a steady pace. This rings true to the experience of many Digital PRs. It's getting harder to build links through a combination of increased competition and fewer journalists to pitch to. Obviously, Digital PR is still one of the most valuable ways to gain SEO (& brand) value for your company, but let's be realistic when it comes to setting link KPIs in an industry that is increasingly tightening its belt. All this was possible to outline thanks to Iona Jess Townsley's incredible Grapevine newsletter, where she sends around 200 of the best Digital PR campaigns she finds each month. If you don't subscribe already, do it now! She's got a report coming out that's bound to knock your socks off.

PR is no longer just about perfect press releases and cozy chats with journalists. Today's landscape demands mastery over SEO, social media, visuals, and yes—even AI stunts! 🤖 In our newest article, we discuss how critical it is to avoid common digital PR mistakes. Did you know that 87% of B2B marketers prioritize their audience’s informational needs over promotional messages? And articles with high-quality visuals receive 94% more views? These stats highlight the shift towards audience-centric content and the undeniable power of visuals in PR. We also delve into the importance of genuine interactions on social media and strategic SEO practices. Remember the buzz around Maybelline's viral, yet fictional, AI-generated campaign? It's a perfect example of the need for authenticity in the digital realm. Whether you're refining your digital PR tactics or just curious about industry trends, this guide is packed with insights on navigating these challenges effectively. Check it out! And comment below with your own experiences or tips for navigating the complex world of digital PR. What strategies have you found most effective? #DigitalPR #PublicRelations #MarketingStrategy #SEO #SocialMedia #VisualContent #InfluencerMarketing #PRStunts #MediaRelations #ContentMarketing

PR is no longer just about perfect press releases and cozy chats with journalists. Today's landscape demands mastery over SEO, social media, visuals, and yes—even AI stunts! 🤖 In our newest article, we discuss how critical it is to avoid common digital PR mistakes. Did you know that 87% of B2B marketers prioritize their audience’s informational needs over promotional messages? And articles with high-quality visuals receive 94% more views? These stats highlight the shift towards audience-centric content and the undeniable power of visuals in PR. We also delve into the importance of genuine interactions on social media and strategic SEO practices. Remember the buzz around Maybelline's viral, yet fictional, AI-generated campaign? It's a perfect example of the need for authenticity in the digital realm. Whether you're refining your digital PR tactics or just curious about industry trends, this guide is packed with insights on navigating these challenges effectively. Check it out! And comment below with your own experiences or tips for navigating the complex world of digital PR. What strategies have you found most effective? #DigitalPR #PublicRelations #MarketingStrategy #SEO #SocialMedia #VisualContent #InfluencerMarketing #PRStunts #MediaRelations #ContentMarketing

PR is no longer just about perfect press releases and cozy chats with journalists. Today's landscape demands mastery over SEO, social media, visuals, and yes—even AI stunts! 🤖 In our newest article, we discuss how critical it is to avoid common digital PR mistakes. Did you know that 87% of B2B marketers prioritize their audience’s informational needs over promotional messages? And articles with high-quality visuals receive 94% more views? These stats highlight the shift towards audience-centric content and the undeniable power of visuals in PR. We also delve into the importance of genuine interactions on social media and strategic SEO practices. Remember the buzz around Maybelline's viral, yet fictional, AI-generated campaign? It's a perfect example of the need for authenticity in the digital realm. Whether you're refining your digital PR tactics or just curious about industry trends, this guide is packed with insights on navigating these challenges effectively. Check it out! And comment below with your own experiences or tips for navigating the complex world of digital PR. What strategies have you found most effective? #DigitalPR #PublicRelations #MarketingStrategy #SEO #SocialMedia #VisualContent #InfluencerMarketing #PRStunts #MediaRelations #ContentMarketing

Digital PR benefits you might be missing. Sure, getting featured in a big publication is great, but the benefits of digital PR are more than an initial SEO boost. Here's why… ⚡️ Halo Effect: Positive press makes your whole brand look good. It adds credibility to everything you do. ⚡️ Customer Trust Booster: Features on trusted sites show potential customers you're the real deal. ⚡️ Journalist Connections: Building relationships with journalists can lead to more opportunities in the future. ⚡️ Attract Top Talent: Good press makes your company a desirable place to work — attracting the best people. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Want long-term benefits of digital PR? Let's chat! I’ll help you build a strategy that gets results and makes your brand shine. #HARO #digitalpr #backlinks

My Digital PR Backlink Building Cheat Sheet (built w/ Fery Kaszoni): Fery and I put our heads together on this one. In hopes of educating 1,000s on Digital PR. Here's the highlights: --- 1/ Digital PR Benefits: - High DR SEO Backlinks - Journalist relationships - Awareness & leads --- 2/ Our Digital PR SOP: - Choose your topic niche - Create the data - Find relevant journalists - What a press release - Email it out - Follow up --- 3/ The Best Digital PR Tools - Google Trends - Twitter/X - MuckRack - Roxhill - Hunter.io - Fery himself! --- Want to see it in action? Hire Fery and his team to run a campaign. Want more Digital PR knowledge? Follow & hit our 🔔 s. --- Is this helpful? ♻️ REPOST if you learned something new. P.S. I just launched a free 5 day Email SEO Course. Join here: https://lnkd.in/g5be88uc

💠 How I Leveraged PR to Build High-Quality Backlinks: A Game-Changer A few months ago, I realized that relying solely on traditional SEO methods wasn’t enough. I needed a new approach to earn high-quality backlinks, so I turned to PR. By connecting with journalists, pitching stories, and getting featured in media outlets, I quickly noticed how effective PR was for earning powerful, authoritative backlinks. One feature in a reputable industry publication gave my website a massive SEO boost. It wasn’t just about the coverage—it was the high-quality backlinks from trusted sources that made the difference. The lesson? Strategic PR and media relations are invaluable for building a strong backlink profile. Follow me for more backlink-building insights! #SEO #PR #Backlinks #DigitalMarketing #ContentMarketing #Guestposting

How to Use PR for Backlink Building Collaborate with Industry-Relevant Media In 2024, relevance matters more than ever. Reaching out to media outlets and journalists who cover your niche increases your chances of getting backlinks from trusted sources. Google’s latest core updates prioritize content that’s both authoritative and relevant. Use Digital PR for High-Authority Links Digital PR strategies, like guest articles and expert quotes, are excellent for earning high-authority backlinks. The key to success in 2024 is focusing on value-added content. High-quality backlinks from industry leaders improve your domain authority and rankings significantly. Leverage Data-Driven Campaigns Google's updates now emphasize original research and data. Conducting surveys or producing data-driven reports that media outlets can cite increases your chances of earning valuable backlinks. Unique data not only attracts media attention but also strengthens your SEO impact. Maximize Press Releases Effectively Press releases are still a valuable tool, but in 2024, they need to be highly optimized. Focus on creating newsworthy and SEO-optimized content that journalists can easily link back to. Use targeted keywords, relevant anchor text, and ensure your story aligns with trending topics for maximum backlink potential. Build Relationships with Journalists Relationship-building remains at the heart of successful PR. Developing ongoing connections with journalists leads to more opportunities for mentions and backlinks. Personalized pitches with unique angles are more likely to gain coverage, resulting in high-quality backlinks. Monitor for Broken Links After PR coverage, monitor for broken or lost links. Google's Search Console can help you track backlinks, while tools like Ahrefs allow you to identify broken links. Reach out to journalists to update or fix broken links for sustained SEO value. Key Takeaway In 2024, PR is a powerful tool for building high-quality backlinks. By focusing on relevant media, data-driven campaigns, and nurturing relationships with journalists, you can create a backlink profile that boosts your rankings and withstands algorithm updates. #BacklinkBuilding #PRStrategy #DigitalPR #SEO2024 #GoogleUpdates #LinkBuilding #ContentMarketing #SEOOptimization #SEOBestPractices #PublicRelations #Backlinks #HighAuthorityLinks

Is the Press Release Really Dead? The hot debate about the value of a press release goes on. Many say, this once-valuable PR tool is dead. Probably, as dead as a door nail :) But is it? I happen to disagree with the above statement. Sure, the PR world continues to evolve and the media landscape has changed. Yet, the press release remains a powerful tool when used strategically. In my professional opinion, it offers a credible, controlled way to share your brand’s story, establish authority, and reach journalists directly. Issuing regular press releases positions your company as a dynamic, busy entity where something new is always happening - whether it’s a new hire, an event, a workshop or a client win. Plus, it can potentially boost your visibility on search engines, driving organic traffic to your brand. So I would strongly recommend you keep your "In the News" section on your website busy and regularly add new press releases and announcements, which should help you not only attract more traffic but also convert some visitors into clients. By the way, as we approach the fourth quarter, it’s the perfect time to amplify your marketing efforts. PR, strategic communications, and compelling content can help you finish the year strong. Send me a note and let's discuss new ways to build your business. #PublicRelations #PressRelease #MediaStrategy #SEO #MarketingStrategy #publicrelationsfirm #strategiccommunications