Almost exactly two years ago we launched Cocoon's open sourced compassionate leave policy (link in comments for our free generator). After the Dobbs decision overturning Roe v. Wade leaked, I felt totally helpless. On my commute to work I thought through how I could use the little, but specific power I have as a marketing leader—owner of a mid-traffic blog and a LinkedIn page with more followers than my own. I brought the idea to our founders Mahima Chawla and Lauren Dai of constructing a first-of-its-kind “compassionate leave” policy—a policy that gave employees paid, protected time away from work without requiring them to disclose the reason. A policy that could be used for recovering from abortion procedures, bereavement, or any of the many, many reasons for leave not covered by typical policies. To Mahima & Lauren’s incredible credit, implementing internally was almost an immediate yes. The next part of my plan was that Cocoon not only enact the policy internally, but open source the language for any company that wanted to offer something similar. There was one hiccup: in 2022 Cocoon only supported parental and medical leaves. Understandably, the team had concerns that open sourcing our policy would mislead buyers about what our product did and didn’t support. Here was my response: Marketing has an equal role in achieving the mission of our company as the product. And not in the “get more people access to our product way” (that’s just one part). If marketing is constrained by only sharing within the confines of what the product can do, you’re missing the opportunity to work towards your mission. When you’re <2 years into having a product, your vision absolutely *should* be bigger than what you’re able to deliver—otherwise you’re thinking way too small. And so, we worked with Frank Alvarez to perfect the language, we open sourced compassionate leave on our blog, and we added an asterisk that Cocoon isn’t able to support the leave type in product. This week, we got to remove that asterisk! As of Tuesday, employees can plan personal leaves in Cocoon—that includes compassionate leave or any other leave types their company chooses to offer. One step closer to our mission to empower every working person to take care of the important things in life when it matters most.
Grace Erickson we're incredibly lucky to have your solution oriented thinking at Cocoon, and that we get to leverage your marketing prowess to share these ideas to achieve our mission of empowering every working person in the moments that matter most!
If marketing is constrained by only sharing within the confines of what the product can do, you’re missing the opportunity to work towards your mission <<< this
This is so freaking cool.
This is amazing! Congrats Cocoon team!! 👏🏽
This is incredible! Be the change you want to see in the world right?! Y’all are doing it!
Marketing + partnerships @ Cocoon
6moWrite your own compassionate leave policy: https://www.cocoon.com/tools/paid-personal-leave-policy-generator