Ed Bartlett’s Post

This is a fascinating article by Gloria Liu full of things I didn’t know. More women than ever are cycling, but ill-fitting equipment forces many to ride in pain. This piece captures the devastating consequences of concentrating decades of R&D on men. It highlights the women fighting a legacy of shame and silent suffering to bring about change. I suspect it’s an ad for Specialized Bicycle Components. If so, it’s a great one! #Cycling #WomensSport #Advertisingandmarketing https://lnkd.in/dRGsKibC

The Intellectual Property Office UK's weekly trade mark journal provides for interesting insights into what companies intend to offer in the near future. In the most recent publication, we came across Transport for London's UK trade mark application for "CYCLE SUNDAYS" (image below), protected for a wide range of goods and services spread across 15 of the possible 45 classes. As part of TFL's push to make London more bicycle-friendly, is this indicative of making it easier to transport bicycles on its network on Sundays? Or simply a push to get people cycling on the day of rest? Trade marks are an essential part of any business. If you have any queries regarding your trade mark rights, please do not hesitate to contact us with a brief and we will respond with our initial thoughts: hello@thecounsel.uk. #tfl #cycling #trademarks #trademark #uktrademark #uktrademarks #brand #brandprotection

At Sea Otter Classic, America’s biggest bicycle trade show, pedal power wasn’t just about bike racing and the latest gadgets. Amidst the sea of booths, a powerhouse of women in the industry gathered for a live Uplift panel, dishing out insights and advice for their industry peers. Recent studies hit hard, revealing the cycling world still leans heavily towards white, straight men, with many women, people of color, and LGBTQ+ individuals facing harassment or worse. In fact, 71% of the women say that they were considering leaving the cycling industry. In response, a group of industry veterans are hitting the alarm bells, rallying for change through dialogue and mentorship. Attracting over 160 attendees, the panel featured off-road racing legend Rebecca Rusch, Zwift’s Kate Veronneau, DEI specialist Lisa Bourne, MBA Bourne, and yours truly. We shared advice on breaking barriers, making an impact, and forging connections in a male-dominated arena while fielding the crowd’s questions and concerns. Moderated by Uplift’s founder Rachael Burnside and hosted by Kathryn Taylor of Feisty Media, the event was a first step in opening up the dialogue and making connections.  A video of the event will be made available soon via these channels, and while you wait, dive into our series exploring the challenges and triumphs of women in the bike industry today: "You don’t have to be a straight white man to work in the bicycle industry, but it helps" - uncovering the industry's diversity report. https://lnkd.in/gYEh3SYt "71% of cycling industry women are considering leaving" - hear from trailblazers on why and what’s being done to turn the tide. https://lnkd.in/gDpkz2QE "After 10 years in cycling, here’s why I am leaving the bike industry" - a personal account shedding light on the realities within. https://lnkd.in/gAzr6mYv

What an incredible "Lunchtime with Cycle Sprog" session yesterday, sharing some real successes getting women and kids on bikes, along with the real challenges this poses. My key takeaways were: 1) It takes time. Funders need to be aware of this and not expect instant results. 2) Many groups not usually reached by the cycling industry need to see themselves represented in the initiatives 3) It can take a lot of advance work to get people confident enough to give cycling a go 4) A decent bike makes all the difference between loving and hating cycling 5) Infrastructure, infrastructure, infrastructure 6) BUT...... infrastructure itself isn't enough - you still need behavioural programmes, especially to groups not usually welcomed into the world of cycling. 7) Recent research is showing mothers who cycle with their kids say it's more convenient than driving - in certain circumstances. 8) Women only sessions are really important, and can drive huge numbers to participate when organised with, and advertised to, the correct demographics / communities. Huge thanks to Katherine Cory Dawn Rahman and Becky Cox for sharing their extensive knowledge and experiences and to Emily Wormald for making it all happen. And to everyone who turned up to learn and share their experiences and challenges. Look out for our next Lunchtime with Cycle Sprog session in the New Year when we'll be discussing campaigning. #ActiveTravel #Cycling #WomenOnBikes #FamilyCycling

It all started with a simple question: "We have a solution for walking on ice, but why not a solution for walking in cleats?" Dealing with the downsides of walking in cycling shoes on an early Spring ride along Chicago's Lake Michigan shoreline, our founder and creator Lorri Cornett recalled putting on a pair of stretchy ice cleats just a few days before as a solution to an icy sidewalk. Any solution for cleats? No. The answer to the question now? Yes! CycleSole is a stretchy, durable cycling shoe cover that: ✔️ Does away with damage to cleats, shoes and floors ✔️ Levels the foot to reduce muscle strain ✔️ Minimizes the risk of slip-and-falls ✔️ Maintains a natural posture and walking stride - no more ‘clipwalk!’ #Community #Sustainability #CycleSole #LINKgear #Cycling #CyclingRoad #ProtectCyclists #WalkSafeRideSafe #ICanBikeThere #SupportLocal

Some important messages here - if you couldn't make the webinar there is a good summary article attached.

A fantastic paper that I would recommend to anyone with an interest in gender and cycling/mobility to read.

Check with Chris Giatino if this product passes his cycle review!

Times are tough for a number of industries, particularly when they are facing a broken business model and are struggling to work out how to repair the damage. Cycling is one such industry. Following the Covid boom the hard landing has been hash, particularly over the last 12 months. In our detailed article this week we dive into the issues facing cycling. We get the views from industry veterans such as Richard Pascoe and Luke Humphreys and explain how Alvio: The eCom Partner Platform can help to transform the relationship between brands and retailers and offer a healthier future. Link to the full article in the comments below 🔽 #cycling #cyclingindustry #brandpartneships #JustAlvioIt

The cycling industry is in bad shape right now. 🚴♂️ 🚴♀️ In the last year alone, we’ve seen a chain of closures, as first one big cycling business then another goes into administration – the likes of Moore Large, 2Pure, Wiggle Chain Reaction Cycles and Orange Bikes... Why?? Because this industry grew too complicated for its own good. Because in between the manufacturer, and the retailer, there were ever-more middlemen, all of them taking a cut from the value chain. 💰 💰 💰 The cycling industry was already fragile… But throw in a pandemic. Throw in Brexit. Throw in a war in Europe, with global ramifications. Meanwhile, the price of aluminium has doubled in the last few years. Rubber has gone up by 70%. 📈 In our latest article, linked below, we dig in deep to look at the problems in cycling… And we demonstrate how the Alvio model can provide the answer – by creating direct and mutually beneficial relationships between creators and retailers. 🤝 By removing every wasteful link in that chain, and getting back to basics. 🌍 Forward-thinking brands like Pacenti Cycle Design and Saint Piran Professional Cycling Team are already working to build a new business model in cycling – and Alvio is proud to be able to support them. #cycling #cyclingindustry #partnerships #collabecom #collaboration #cyclingbusiness #alvio