eCom Collab Club™️’s Post

Here's how to kill any sale. You nailed the value proposition but didn’t get the sale. Why?   Because you missed “the nuances” of the customer’s pain points specific to the customer’s industry. We onboarded our first pet food client this week. In a call, the client said: “I’ve talked to several inventory AI companies. However, their software does not have a way to input an expiration date for products. That is important to us because our inventory is perishable. I have to have this in the system we choose”. This client had been searching for an inventory management platform for a while. The vendors they talked to did not understand this nuance and thus couldn’t fully solve their problem. As a founder, understanding the nuances of the different verticals you serve is the difference between winning and losing. Push yourself to ask more “whys” when talking to your customers. The more whys, the deeper your understanding of the nuances of their problem As a deep understanding of your customer is a competitive advantage.

I’ve been facing an interesting challenge, while I can easily make conversions myself, my marketers and salespeople have been finding it harder. After reflecting on this, I realized the issue isn’t just about teaching them the benefits we offer or giving them surface-level knowledge it’s about taking a deep dive into how our system works. It’s not enough to provide a quick overview and hope for the best. For them to respond to customer queries effectively and confidently, they need to fully understand the ins and outs of the platform. This deeper understanding empowers them to handle any questions or concerns with clarity, making conversions easier. And here’s the real question, Do we sometimes forget that sales and marketing teams are two totally different entities with distinct roles? Both need this knowledge, but they use it in unique ways. I’m now focusing on tailoring training to match the specific needs of each team, helping them succeed on their terms. Anyway, be on the lookout for Transgo_ke, your e-hailing partner in cargo transportation, the countdown is finally here with us! #SalesStrategy #MarketingInsight #ProductKnowledge #TeamTraining #SalesAndMarketing #TransgoLaunch #Countdown #KiwanjaImeendaDigital

🌟 As I continue to build my affiliate marketing website, I’ve realized that the journey is just as valuable as the destination. Here are a few insights I’ve gathered along the way: - **Embrace Learning**: Every challenge is an opportunity to grow and refine your strategies. 📚 - **Connect with Your Audience**: Authentic engagement leads to trust and loyalty. 🤝 - **Stay Adaptable**: The digital landscape is always changing; flexibility is key to success. 🔄 Let’s keep pushing boundaries together! Explore my journey and insights at insightgemshub.com 🚀

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A few snippets of wisdom are showcased in this blog from IMRG in partnership with Linnworks. Worth a read as it focuses the mind on what's what in online selling. Hope you enjoy it. https://lnkd.in/eNGkhbjG

🚀 𝗧𝗵𝗲 𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆 𝗦𝗲𝗰𝗿𝗲𝘁: 𝗪𝗵𝘆 𝗖𝗹𝗲𝗮𝗿 𝗣𝗶𝘁𝗰𝗵𝗲𝘀 𝗪𝗶𝗻 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿 𝗛𝗲𝗮𝗿𝘁𝘀 🚀 Ever wonder why some products fly off shelves while others don't? The secret could lie in the simplicity of the pitch. In today’s fast-paced retail environment, clear and straightforward pitches are the key to rapid adoption by retailers. 𝗪𝗵𝘆 𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆 𝗪𝗶𝗻𝘀: - 𝗘𝗮𝘀𝘆 𝘁𝗼 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱: Retailers are more likely to stock products they can easily explain to customers. A simple pitch ensures the product's value is immediately apparent. - 𝗤𝘂𝗶𝗰𝗸 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗠𝗮𝗸𝗶𝗻𝗴: When a pitch is straightforward, decision-making becomes faster. Retailers can quickly assess the fit and potential of the product without wading through complexity. - 𝗕𝗲𝘁𝘁𝗲𝗿 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗦𝗮𝗹𝗲𝘀: Simple pitches make training staff easier, which in turn enhances their ability to sell the product effectively. 𝗙𝗼𝗿 𝗶𝗻𝘀𝘁𝗮𝗻𝗰𝗲, 𝗮 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝗮 𝗻𝗲𝘄 𝗲𝗰𝗼-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗰𝗹𝗲𝗮𝗻𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘄𝗶𝘁𝗵 𝗮 𝘀𝗶𝗺𝗽𝗹𝗲 𝗽𝗶𝘁𝗰𝗵: "𝗖𝗹𝗲𝗮𝗻 𝘀𝗺𝗮𝗿𝘁𝗲𝗿, 𝗻𝗼𝘁 𝗵𝗮𝗿𝗱𝗲𝗿." 𝗧𝗵𝗶𝘀 𝗰𝗹𝗲𝗮𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗵𝗲𝗹𝗽𝗲𝗱 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗴𝗮𝗶𝗻 𝗾𝘂𝗶𝗰𝗸 𝗲𝗻𝘁𝗿𝘆 𝗶𝗻𝘁𝗼 𝗺𝗮𝗷𝗼𝗿 𝗿𝗲𝘁𝗮𝗶𝗹 𝗰𝗵𝗮𝗶𝗻𝘀, 𝗮𝘀 𝗶𝘁 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲𝗱 𝘁𝗵𝗲 𝘂𝗻𝗶𝗾𝘂𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝘀𝘂𝗰𝗰𝗶𝗻𝗰𝘁𝗹𝘆 𝗮𝗻𝗱 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆. Have you noticed a difference in how quickly products get picked up based on the simplicity of their pitches? Share your experiences and thoughts below. If you believe in the power of simplicity, like, comment, and reshare. Let’s discuss how we can make our pitches clearer for faster adoption! #RetailStrategy #SalesPitch #BusinessCommunication #MarketingTips

Let's go grocery shopping. It is time for our weekly trip to the grocery store. As we grab the cart, we head down the first aisle. Immediately to our left, we see a carton of milk. Would we think this? “All right! Milk! I hope the milk company has a video explaining the history of cows. Maybe the video can show me pictures of their farm and the cows they milk. I wonder if the company founder always loved the cow business. Is there some online audio where I can hear the milking machines in action? I need to check the back of the milk carton to see if they have a list of the awards they won in milk-grading contests. There doesn't seem to be a PowerPoint presentation, but maybe there are audio testimonials of people who drink their milk. If their milk was patented, that would be impressive.” If those are the thoughts that cross our minds, we have a problem. People don't think this way. We simply look at the carton of milk and make an instant decision to buy it or not. Then, we continue walking and looking at more grocery items. As we walk, our mind continues making these instant decisions. “No, no, no, yes to those candy bars, no, no, yes to those snacks, no, no, no.” Is there any thinking involved? No. All of these instant decisions were made by stored programs in our minds. If we did not make decisions this way, and needed an hour-long presentation about each item in the aisle, we would starve before we got to the end of the grocery store aisle. Thankfully, our minds don’t work like that. From the book, "Pre-Closing for Network Marketing." https://lnkd.in/g-6ZSvN

🚀 Just wrapped up an exciting class on Sales Strategy! Today, I shifted the focus from theory to practice by diving deep into real-world applications. 🎯 I shared: 🎧 Audio Case Studies to illustrate how sales are driven in diverse scenarios. 🛒 E-Commerce Sales Strategies to help students understand how to navigate the digital marketplace. ⚡ Quick E-Commerce Sales Tactics to give them actionable steps they can implement right away. It's always rewarding to see the energy and enthusiasm when students connect with the practical aspects of sales! 💡 What I love most about teaching is equipping them with the tools they need to thrive in today’s fast-paced market. Feedback from the class? Super engaged and ready to put their new knowledge to work! 🙌 #SalesTraining #ECommerce #SalesStrategy #PracticalLearning #DigitalSales #FutureLeaders

🚀 Discover how product recommendation becomes your essential ally for upselling and cross-selling in the digital era! 🚀 Product recommendation is not a novelty in the sales universe, but it has taken on a new dimension 🌐 thanks to the digitalization of purchasing journeys. This evolution radically transforms personalization, relying on an in-depth knowledge of your customers 👥, their needs 🎯, and preferences 💡, not to mention a detailed mastery of your products 🛍️. In our latest article, we dive into the heart of this revitalized ancestral technique 🗝️, offering you the keys to deploying an effective product recommendation strategy. 🔍 What is product recommendation? 🏆 Best practices in a product recommendation strategy 🔄 The different types of product recommendation ⁉ At what stage of the customer journey should product recommendation be used? 📊 A/B test your product recommendation strategy 💡 Which product recommendation solution to choose? (I'm told it's Raptor Services) Don't miss this opportunity to transform your sales approach 🚀 with valuable insights. Click to discover how to make product recommendation your best strategy for upselling and cross-selling.

Want fries or a Coke with your meal? 🍟🥤 Suggesting additional purchases doesn't kill a sale - it enhances it. IT companies must master the art of upselling and cross-selling as opposed to just sending out Price Lists! At every stage of the sale process, there's potential to offer more value. If you're not maximising every sales opportunity, you're leaving money on the table. Customers want to maximise the benefits of their investment. It's up to you to guide them to the promised land. When you automate upsell and cross-sell strategies you improve the customer experience. And boost your bottom line. It's a win-win, like seriously no downside at all in doing this! I've seen firsthand how implementing these strategies led to record profits. In today's complex market, it is more crucial than ever. Tech solutions aren't standalone, they often require complementary products or services. Every sale is an opportunity to expand the order! 💰 #optimization #leadershipskills #customerjourney   If you found this helpful.... 💬 comment 👍🏼 Like 📢 share 🔔 ring the bell