Raptor Services

NEW REPORT📘 What's new for e-commerce: 14 trend predictions 2024 went fast - and trends are moving even faster! Customer expectations are higher than ever. The options for personalization are endless. And AI is moving at speeds we could never have imagined. That leaves one burning question.   What trending marketing initiatives should you focus on in 2025?    We have asked experts from every corner of the MarTech map to name their favorite tendency that you should consider.  You will discover:  ✅ What impact will AI and personalization have on e-commerce in the new year? ✅ What changes are experts seeing within e-mail, site search, data activation, and more? ✅ What are the key ways to meet customer expectations - in both B2B and B2C?   Ready to dive in? https://lnkd.in/dr34XnpB #martechtrends #ecommercetrends #marketingtrends #martech #personalization #dataactivation

We’re thrilled to announce that Sol og Strand is personalizing the holiday rental experience using Raptor’s CDP 🏡☀️    Sol og Strand is one of Denmark’s biggest and most renowned holiday home rental agencies with more than 6.500 privately owned holiday homes covering every corner of Denmark.    Renowned for their heartfelt and personalized customer service, they strive to bring that same warmth and attention to their digital presence, ensuring their marketing and communication efforts feel just as welcoming and engaging. With homes for all tastes, requirements, and wallets, their goal is to make holiday home renting hyper-personalized through strategic use of customer data.    Here are some exciting things they’re focusing on:    🌟 Reactivating loyal customers: Engaging repeat bookers who usually make a booking around the holidays but haven’t yet.    🌟 Spotting booking patterns: Identifying and targeting customers who deviate from their usual booking patterns – and incentivize them to get their next holiday on the calendar.    🌟 Dynamic segmentation: Building tailored flows that cater to specific customer groups and their holiday preferences.    🌟 Optimized Merchandising: Showing the right properties based on region, availability, and new listings.    Jesper Kannegaard Pedersen, E-commerce Manager at Sol og Strand, shared his perspective:  "We’ve been tracking data for quite a while together with Raptor and are ready to take the next step. 2025 is the year we're going deeper with personalization to deliver even more personal and engaging communication towards each customer." A warm welcome to Sol og Strand!

Calling all Dutch marketers! 📢 This one is for you: We willen je graag uitnodigen voor onze webinar: Personalization made easy: trends, tools & best practices. Samen met onze partner Redkiwi laten we zien hoe personalisatie je marketing in 2025 verandert.   We maken complexe trends simpel en bruikbaar. Ontdek hoe je direct aan de slag kunt! Praktische informatie 📅 16 januari 🕒 11:00 - 11:40 📍 Gewoon, vanachter je laptop! 🎫  Aanmeldlink: https://lnkd.in/dTcz4N9A Take-aways: ✅ Begin slim: leer hoe aanbeveling op basis van cookies voor web en e-mail je kunnen helpen bij de start van je personalisatietraject. ✅ Schaal met vertrouwen: ontdek hoe je van fundamentele personaliseringstactieken kunt overstappen op geavanceerde strategieën zoals AI-gebaseerde unified commerce. ✅ Houd de controle: Beheers de kunst van merchandising om ervoor te zorgen dat je aanbevelingen in lijn zijn met bedrijfsdoelen, waaronder merkprioriteiten, voorraadniveaus en seizoensgebondenheid. ✅ Inspiratie uit de praktijk: Bekijk casestudy's van merken als Boland, Zuiver en Budgettrophy om te zien wat er allemaal mogelijk is. Tot 16 januari!

What do you think is the most effective e-mail automation?  Abandoned Cart? Maybe Price Drop? Nope! It's actually the Product Interest trigger.  And while it doesn't sound like much, it's the highest-earning silent killer of automations.    But how does it work - in basic setups and advanced flows?   In this blog, you'll learn:  ✅ What a Product Interest trigger is and what makes it so great ✅ How to use Product Interest in a basic setup ✅ Ways to use Product Interest in a trigger flow ✅ Advanced use cases for ambitious e-mail marketers (and B2B)   Want to see how the "unsung hero" of automations works in action? See how it works here: https://lnkd.in/dANdJ2kT

Handwrapped gifts for the children of Mødrehjælpen 🎁🎄 Like last year, our Christmas presents for customers and partners look a little bit different. Instead of traditional gifts, we've chosen to donate Christmas presents for children in need through Mødrehjælpen. Each year, Mødrehjælpens Julehjælp works tirelessly to help challenged families celebrate Christmas - a holiday that can be a difficult time of worry and disappointment. Through this initiative, we have donated a Christmas gift off each child's wishlist to help make this holiday a little merrier 🎁 Before our Christmas party on Friday, we all helped wrap the gifts, making sure they all arrive safely for each family. Help is still needed! With the rising cost of living, almost 50.000 children live in poverty in Denmark today. If you'd like to support them through Mødrehjælpen, you can make your own donation here 💝 https://lnkd.in/dWnP9U8 A big thank you to all of our customers and partners for another wonderful year! ❤️ Merry Christmas and Happy New Year from all of us in Team Raptor ❤️

nemlig.com reached an add-to-cart conversion rate of 56% with Raptor 👏 Here's how: With over 9.000 products and 2.000 recipes, nemlig.com knows how people like to shop for groceries. With Raptor, nemlig.com is putting that data into use so they can deliver the most personalized and data-driven grocery shopping experience. Right now, they're especially focused on how to inspire their customers to explore beyond the shopping list 📝 A problem they're solving using Raptor's Top-Up Order module. Here's a sneak peek into their results: 🛒 56% add-to-cart conversion rate on Raptor modules 📈 40.7% of revenue is generated by Raptor 🧺 4.5% conversion rate on add-to-carts initiated by Top-up Order 🪄 Experiments with AI-generated segments and Magic Basket See how nemlig.com are doing it: https://lnkd.in/ddpCYBuD A big thanks to Morten Christensen and Adrian Kaule for an amazing collaboration and for sharing your results with us! #nemligcom #personalization #cdp #customerdataplatform #customerjourney #AI

Here's Raptor Wrapped 2024 💜 Your year in data!   You've been making moves - and we've been tracking them! Here is your year in data - from the number of e-mail triggers sent to your favorite webinars this year.   Billions of data rows and API calls might be invisible in daily life, but they’re the magic behind recommendations and audiences that truly resonate ✨   Top 5 blog posts 📝 1. How to combat the TEMU invasion: https://lnkd.in/d4mtFv6M 2. Martech Trends for 2024: https://lnkd.in/dg8cM8wP 3. Top 6 e-mail automations: https://lnkd.in/d5FDA9yY 4. 5 proven hacks for e-mail personalization: https://lnkd.in/dsbbhDpD 5. Loyalty in e-commerce: https://lnkd.in/gnpqTCGm   Top 3 webinars 🎤 1. Coolshop.com x Alvas.ai x Raptor: https://lnkd.in/dVYR5PxF 2. From Data Collection to Action w. Sleeknote: https://lnkd.in/d-4NFgV9 3. Site Search webinar w. Alpha Solutions: https://lnkd.in/gqe_RqV7   Thank you for letting us be a part of your journey to create more personalized customer experiences 🌟   Here's to an even better 2025!   #wrapped #raptorwrapped #personalization #recommendations #cdp #customerdataplatform

We're proud to announce Sjure Solutions as our new partner specializing in marketing automation solutions within Salesforce Marketing Cloud 🎉   For Raptor, Sjure brings something truly priceless to the table: An advanced understanding of Salesforce Marketing Cloud - and exactly how Raptor works within it.   Though Sjure is a new agency, the guys behind the name - Felix Sanchez Madsen and Nikolai Hvid - are no strangers to us. In fact, they have been a part of several Raptor x Salesforce solutions for international brands since 2014 and are the true definition of super-users! 👏 This means that they bring an incredible amount of trustworthy knowledge and experience that will benefit even more businesses in the future.   And for Sjure, joining forces with Raptor was an easy choice 💬 "Over the past decade, we have seen time and time again how strong a product Raptor delivers and how much it has been upgraded and refined over the years. We're excited to be a part of that journey"   A warm welcome to Sjure! 💙 We can't wait to create even more and better Raptor x Salesforce solutions together. #partnerannouncement #martech #martechsolutions #salesforce #salesforcemarketingcloud

Can you say "Check ✅!" to the top 5 triggers every e-mail flow should include? Swipe through!👉 Looking into 2025, trigger flows are a must in every well-functioning e-mail setup - especially in e-commerce. They're not just some of the easiest flows to maintain - they're also some of the most high-earning automations you can implement. Here they are: 🛒 Abandoned Cart reminders ❗ Product Interest triggers after multiple product visits 💰 Price Drop - whenever a favorite drops in price 🎯 Category Interest alerting of new launches within a category ❤️ Back in Stock - whenever a favorite is back Want the expert's guide to the ultimate trigger setup for 2025? Sign up for our free Trigger Mini Masterclass: https://lnkd.in/dbnfgA_j

MINI MASTERCLASS 📢 Want the ultimate e-mail funnel for 2025? Then this is for you 👇 In just 30 minutes, you’ll get our e-mail expert Mads Sieron Thorsen's top tips on how to build the ultimate trigger funnel. 🗓️ Date: December 10th 2024 ⏰ Time: 10:00 - 10:30 🖥️ Online From Abandoned Cart to Back in Stock and Price Drop—you’ll get a mix of small tweaks and larger adjustments to ensure your e-mail marketing setup is fully prepared for the new year. Here’s what you can look forward to: 📧 Why triggers are the easiest way to multiply your e-mail revenue 📧 The most important triggers that create the greatest value with minimal maintenance 📧 How to set up send times and recommendations in your triggers to bring the customer closer to conversion 📧 Practical tips and experiences from major brands like Skoringen, Lyreco, Coolshop, and many more It’ll be informal, down-to-earth, and full of inspiration for anyone working with data activation in e-mail marketing—or anyone looking to get started. Sign up here: https://lnkd.in/dbnfgA_j Do you prefer Danish? 💬 Well, good news! The exact same webinar takes place on December 10th 09:00-09:30. Sign up for that here: https://lnkd.in/dzwbH7rF