Abinash Mishra’s Post

From a Weet-Bix box drawing at a campfire in the Kimberley’s to a $40m brand Anna Dupont and James Salerno from Ringers Western filled the room at Online Retailer Conference & Expo yesterday. It was clear their genuine approach to brand building and serving their customer has taken a family founded business to great success. James candidly shared how: Important inventory management is. Finding the right balance between enough stock turns and not running out. Running a daily P&L is core to their business and understanding overheads. Having systems in place to support your scale and keep inventory syncing in real time. Delivering on your promise to your customer. Socials are for sharing real experiences. They scaled quickly and grew phenomenally but always stayed true to their family roots. They are proof that niche brands can scale and dominate their customer segment 🚀 My key takeaway - you don’t have to serve the 100% to build a great business. You can scale profitably without funding if you do it right from day one. Learn, iterate, grow…

Founders look for success in different ways. Most prioritise sales, So they become revenue-led businesses. Placing financial growth above everything else. Others prioritise the product, So they become product-led businesses. Building the best products and leveraging new tech. Some prioritise the customer, So they become customer-led businesses. Obsessing over the customer and their needs. The new school prioritise the founder, So they become founder-led businesses. Where the founder becomes the star. A Study by Wolff Olins compared all above approaches with the brand-led approach and found that 82% of brand-led businesses outperform their competitors. And yet only a few businesses prioritise brand and become brand-led. To join this few you must design your decision making around three key pillars; 1. What your business wants to be in the mind of it's market. 2. What your business currently is in the mind of it's market. 3. keeping 1 & 2 in perpetual alignment. You must also be willing to look critically at your existing touchpoints, interrogate your activities on there and ask — "What perception does our actions elicit in the mind of our market"? The answer to this question will lead you to deploying sales, product and customer focused activities, amongst other business operations that are guided by an overarching brand foundation. So departments are not working in silos but in sync to protect what you stand for, deliver a great brand experience and fulfill your promise to your customers and stakeholders. #branding #brandfoundation #brandinitiation #brand

The Domino Effect of Poor Business Practices In business, inefficiencies in one area can cascade through the entire organization: Pressure on Sales from Poor Marketing: Weak marketing leaves sales teams struggling with uninformed and uninterested customers. Ex: A fashion brand with ineffective marketing. Pressure on Marketing from Poor Product: If the product lacks appeal, marketing efforts fail. Ex: A beverage company launching an unappealing drink. Pressure on Product from Poor User Understanding: Products that don’t meet user needs fail. Ex: A cosmetics brand not researching customer needs. Success requires alignment and collaboration across all departments. Ensure marketing, sales, and product teams are strong and coordinated. #BusinessStrategy #Marketing #Sales #ProductManagement #CustomerSuccess #Teamwork

Happy Friday, everyone! 🚀 I've got exciting news! Join us for ShopComm's inaugural live webinar! 🎙️ We’re thrilled to welcome brand marketers and retailers to this exclusive event. Discover invaluable insights into Indonesian shopper behavior and learn how brands can dominate the retail landscape with our expert shopper marketing strategies. Don’t miss out—secure your spot now! 📈🛒#ShopComm #shoppermarketing #webinar

At Becolourful, we’re working on a refresh of our philosophy and our services, all driven by some reflection on the state of our discipline. Two beliefs sit at the heart of our thinking on brand strategy. 1) That business exists to serve people; to *create* not extract value 2) That brand strategy has to be accessible to be actionable Our work is rooted in the premise that the best brands don’t persuade as much as serve. They know what people need, focus on what they care about, and improve experiences and outcomes at every turn. Customer value first, stakeholder value second. That's the order. The kind of value you create? That's the strategy part. Sounds simple. (What if it is?) Stay tuned for more updates coming soon. ----- Becolourful gets complex B2B businesses excited and aligned around their brand manifesto so they’re (finally) on the same page and ready for growth. 👉 Ring the bell so you don't miss a post 🔔 #brandstrategy #brandconsultant #brandingagency #brandstrategist

ANY INSIGHTS YET? When is an insight, not an insight? How can we go about sourcing and sharing better insights for proper outcomes?? It was a pleasure to speak to Chris Kocek about the topic of insights which we agree is often an over used buzz word in the boardroom! The truth is, insights can be powerful and very effective. Learn why and how in our Plan.Grow.Do. article and video on the YouTube channel (link inside the article) #sales #insights #lubricants #b2b #b2bsales

The Grand Finale: A Match Made in “Business Heaven”😅 Okay, okay... so maybe we’re not that different after all. 😏 As much as Thoriso Hlahane and I love to argue over whose field is more important, the truth is: both Marketing and Supply Chain are essential to making a business thrive. While I ensure that the products get from point A to point B without a hitch, she’s the one making sure everyone knows why they should want them. We’re both in the business of creating connections—mine with goods, hers with people. Without Supply Chain, Marketing’s dreams would stay dreams. Without Marketing, Supply Chain’s efficient processes would just be... well, processes🤷🏻♀️ Together, we make the magic happen! ✨ It’s like the perfect team: Marketing builds the story, and Supply Chain makes sure it’s delivered. Because in the end, it’s all about working together to create the best customer experience. So, here's to us both—proving that collaboration trumps competition every time!🤝 #TeamworkMakesTheDreamWork #MarketingAndSupplyChain #CollaborationOverCompetition

🌟 From Dreams to Reality 🌟 Turning a D2C brand concept into a thriving business is an incredible journey! For entrepreneurs like Rajiv Singh, it's a blend of excitement and challenges. 🚀 🔍 Embrace the Digital Age 🔍 Staying ahead means understanding market trends and consumer preferences. Are you actively monitoring your market? 🧐 💡 The Power of Personalization 💡 Consumers crave products that resonate with their values. How are you ensuring your products meet your customers' unique needs? 🌿 🥊 Tackling Competition 🥊 The health and wellness sector is booming with fierce competition. What strategies help you stand out? 🎯 📈 ROI-Driven Marketing 📈 Every rupee spent on marketing needs to yield results. How do you measure your campaign's success? 📊 🤝 Collaboration is Key 🤝 Partnering with the right agency can make a world of difference. What qualities do you look for in your marketing partners? 🏆 🌍 Sustainability and Satisfaction 🌍 Consumers value quality, transparency, and sustainability. How do you incorporate these values into your brand? ❤️ 🚀 Scaling New Heights 🚀 As you look to scale your business, what are your next steps? Share your thoughts and let's learn from one another! 💬 --- 💬 Engage with us! Drop your thoughts, challenges, and successes in the comments below. Together, we can inspire and support each other on this exciting D2C journey.👇✨ #D2CJourney #EntrepreneurLife #HealthAndWellness #MarketingTips

From 5 to 7 Multi-Million Dollar Businesses: The Secret to Scaling Fast . . . . . . Discover how focusing on fewer products helped me build five, soon to be seven, multi-million dollar businesses faster and more efficiently. By consolidating product lines, we were able to provide better support, streamline operations, and enhance cash flow. Fewer SKUs meant less complexity, allowing our team to master each product and cycle profits more effectively. Learn how this strategy can transform your business and optimize growth. For more insights on scaling and success, explore more content in my profile. #ecommerce #onlinebusiness #sales