Douglas Marketing Solutions’ Post

In the offline retail world, driving footfall to offline stores is a real challenge for businesses 🛠 When we visit any store, we search for a product or service near them, for example watch repair or cafes near me, we are likely to purchase or visit a store that day. Hence online influences to store traffic is REAL and globally search queries for “near me” have increased by a whopping 200% on Google Search! As a business, we can capitalise on search ranks by building and improving digital presence of our stores through Google Business Profile and manage presence across Google Search and Maps. Working with multiple clients on this front, below are our learnings: 📌 Maintaining a strong google business profile(GBP) helps drive store visibility and footfall 📌Reviews and Rating form a great part of strong business provide  📌Strong imagery and content on GBP like social media makes the profile live  📌GBP provides strong analytics of search, directions that helps understanding the online influence. Check out our detailed blog - https://bit.ly/42UtLYd Feel free to reach out to us for any help on the subject. #Marketing #Omnichannel #Analytics

Hey all! In this blog post for DAIOM I write about the pressing need that businesses have for developing a digital identity for physical stores and the potential benefits they are missing out on by not adopting simple digital strategies. Read on to know more about Google Business Profile (GBP) and it’s importance and also how to drive higher visibility and footfall to stores!

What do you know about consumer behavior? 78% of online shoppers shop at least once a month. But do you know why consumers choose to shop online? 41% of online shoppers say positive customer reviews are a top motivator for online purchases. Have you optimized your product pages for reviews? Customers who use multiple channels to discover, research, and shop online actually spend 9% more on average than a customer who only interacts via a single touchpoint. Are you providing a seamless omnichannel experience for your customers? 10 a.m. is the peak hour for online buying. Are you scheduling your marketing campaigns to reach consumers during this time? Online shopping is more popular than ever, and it's important for businesses to understand consumer behavior in order to succeed. What are some of the most important things you know about online shopper behavior? #onlineshopping #consumerbehavior #ecommerce #marketing

WHEN ONLINE AND OFFLINE MEET Like many around the world my Easter Monday started with a trip to the DIY store. Even at 10am it surprised me 1) how busy the store was and 2) how many of the shoppers were using their phone to help make their selection. Some of our multi-channel shoppers will have been comparing prices in other retailers, the immediate nature of most DIY needs however, means that price won’t necessarily be the most significant driver of purchases. Walking the aisles I noticed that more than one multi-channel shoppers were watching You Tube videos that were explaining how to use a specific tool or complete a certain task. One shopper was using a paint-manufacturer’s app and was applying virtual paint colours to a photo of a bedroom. Another customer was visiting a manufacturer’s website, reading about the features and benefits of a power tool he had picked up. While many manufacturers still think of marketing being a very different function to commercial, and consider digital commerce to be a separate channel to traditional retail, my experience today tells me that customers no longer see the world in such simplistic terms. 4 & 5G gives customers the opportunity to seamlessly blend their in-store experience with information, media, content and other relevant applications to create a multi-dimensional buying experiences that builds the relevance of individual products to their specific consumer needs, customer missions and shopping journeys. We all know that digital channels influence traditional purchases, and vice-versa. The question for all retailers and manufacturers now is, how can we make the most of that opportunity? What is clear is, the answer to that question is complex and goes beyond simply having a website, social media page, content strategy or customer app. It will involve structural and ways of working changes. After all, we can’t provide a seamless on/offline experience without starting with how our customers are buying and working backwards to align all aspects of our business around it. #digitalcommerce #ecommerce #retail #retailindustry #retailing #strategy #cpg #cpgindustry #fmcg #fmcgindustry #omnichannel

Holiday - In-store or online sales... The answer is you should have both of them set up! People more and more are splitting their purchasing between in-person and online, so both are valuable markets that you should be taking advantage of. According to Think with Google: "Seamless omnichannel experiences are key. Last month, 65% of U.S. consumers planning to shop for the holidays said that they plan to split their time between in-store and online." If you're carrying products in your store that aren't online, you're giving up those sales to another business. If you can't get your products online this year, then make it a priority for next year. Or, if you post on social media, use that to show what you sell! Let them know if you do phone orders and you can send it personally to the buyer. Even if posting on social media doesn't really "feel" like online sales, it's at least a start, which is better than doing nothing at all! #OnlineMarketingTips #OnlineMarketingStrategies #OnlineMarketingCoach #OnlineMarketingStrategy #HolidayMarketing #SocialMediaStrategyTips #MarketingTeam #20DegreesMedia

📊 Where the Registers Ring: When In-Store Meets Digital Media 🛍️ The lines between physical retail and digital advertising are blurring, creating exciting opportunities for brands and retailers alike. Feeling this more than ever after seeing Acosta Group recent release (link below). Here's why the convergence of in-store experiences and retail media networks is the next big thing: 1. 360° Customer View: By integrating in-store data with digital insights, retailers can create a holistic understanding of customer behavior, enabling hyper-personalized experiences. 2. Seamless Omnichannel Journey: From online browsing to in-store purchases, customers enjoy a consistent, tailored experience at every touchpoint. 3. Maximized ROI: Brands can target customers more precisely and measure the impact of their campaigns across both digital and physical channels. 4. Enhanced Customer Satisfaction: Relevant, timely messaging – whether through a mobile app or an in-store display – improves the overall shopping experience. The future of retail is here, and it's all about creating a seamless blend of digital and physical experiences. How are you preparing to leverage this powerful combination? #ShopperMarketing #DigitalTransformation #CustomerExperience #RetailMedia #OmnichannelMarketing #ExperientialMarketing What's your take on this trend? Share your thoughts below! 👇

Let's talk about how content on your socials & ecommerce site influence in-store sales. Bazaarvoice network data and omnichannel research shows that... 🤳 Shoppers rely on UGC, while shopping online — and in-store. 🤔 The best way to estimate the influence of UGC on in-store sales is to use an industry-specific ROBO (research online and buy offline) multiplier. ...for example, our numbers show that the average ROBO multiplier for the health and beauty industry is $5.26. This means that for every $1 of sales influenced by UGC online, an additional $5.26 of sales is influenced in-store. Make sure you are providing shoppers with an ecommerce and social experience that will make their in-store shopping as easy as possible. Mena Wouters Zarina L Stanford #Bazaarvoice #ugc #ShopperBehavior #EcommerceStrategy #ecommercetrends #reviews #shopperinsights

🚨5 Key Market Shifts for the 2024 Holiday Shopping Season🚨 As a marketing expert, I've reviewed Ad Age's insights and identified 5 critical trends that will shape this year's holiday shopping landscape. Here's what you need to know: 1️⃣ Inflation Impacts Consumer Spending: Price-conscious shoppers are looking for value. Brands should emphasize affordability in their messaging. 2️⃣ Early Holiday Shopping: Consumers are starting earlier than ever. Launch your campaigns in October to meet early demand. 3️⃣ Omnichannel Shopping: With shoppers mixing online and in-store channels, brands must create a seamless omnichannel experience. 4️⃣ **Sustainability & Social Responsibility**: Consumers are prioritizing brands that practice sustainability. Highlight your efforts to stand out. 5️⃣ Personalization & Relevance: Targeted, data-driven offers are essential to cut through the noise. Use customer insights to deliver personalized content. To win this holiday season, focus on value, convenience, sustainability, and personalization. Are you ready? #Holiday2024 #MarketingStrategy #Omnichannel #Sustainability #Personalization #ConsumerTrends #HolidayShopping

Is brick and mortar back? Who says that no one shops in person anymore? Data reveals that Gen Z may actually prefer browsing storefronts, as they are adopting a multi-prong approach to retail. Our NielsenIQ Spend Z report spoke to the impact of Gen Z being the first digitally native generation, making it the truest “omni” shopping generation, and spending money agnostically across channels. While they can start to shop online and via socials, they may complete the purchase in store. So why does this matter? Gen Z’s spending power is increasing dramatically, expected to hit $12T by 2030. If you’re a retailer, you need to be reaching this audience across all touchpoints to ensure you get the most out of their investment. According to NIQ, the right omnichannel strategy includes: 💡Deep understanding of customer journey: Understanding customer behaviors across platforms. 💡Personalized experiences: Tailoring interactions based on customer data and preferences. 💡Consistent branding: Maintaining a unified brand identity across all channels. 💡 Seamless transitions: Ensuring smooth movement between online and offline channels. 💡Data synchronization: Sharing customer information across platforms. 💡Omnichannel analytics: Measuring performance across all channels. We should be prepared to meet the future generation of spenders. It's about connecting with customers wherever they are. #BrandStrategy #MarketInsights #ConsumerIntelligence

Beauty shoppers are everywhere. Your campaigns should be, too. With online sales for beauty products up 11% year-on-year in the first quarter of 2024 alone, the retail media opportunity for beauty has never looked so good. Transactions in the health & beauty space are now happening everywhere, with customer journeys flowing from online to offline, onsite to offsite, and across mobile. The takeaway? Omnichannel is essential. But how can beauty brands capitalize on the full retail media opportunity? With the latest report from Criteo, The State of Health & Beauty, you can give your retail media campaigns a glow up with actionable real-world insights from nearly 14,000 real beauty shoppers across thousands of Criteo’s brand and retailer partners. Download the report now to discover: ✅ How to align your campaigns with peak trading periods ✅ Which product category shoppers are most likely to shop around ✅ How many brands shoppers view before buying ✅ Cross-retailer shopping behaviour ... and much more Ready to download? 🙋♂️ 🙋♀️ Here's how Enter your email and click "Continue" to see if your details are on our system. If not, just fill in your contact details. Verify it's really you by clicking the link in our email and you’re all set. https://lnkd.in/eBR9UkWA