Douglas Marketing Solutions

𝗪𝗵𝗮𝘁 𝗱𝗼 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗥𝗲𝗮𝗹𝗹𝘆 𝗪𝗮𝗻𝘁 𝗳𝗿𝗼𝗺 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝘀? Think about it – what’s your answer? Is it better data? Higher ROI? Smarter use of AI? The needs and expectations of marketers are evolving rapidly, and Retail Media is stepping up to the challenge. Here’s what’s shaping the conversation: ■ 𝗔 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀: Retail Media is increasingly being used to boost brand recognition with formats like Connected TV and social media. ■ 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗿𝗲𝗺𝗮𝗶𝗻𝘀 𝗸𝗲𝘆: On-site ads, such as banners and search placements, continue to dominate marketer budgets. ■ 𝗖𝗹𝗲𝗮𝗿 𝗥𝗢𝗜: Marketers demand transparency and optimization to ensure their investments deliver measurable results. ■ 𝗕𝗲𝘁𝘁𝗲𝗿 𝗱𝗮𝘁𝗮: High-quality, accurate data is critical for personalized campaigns and precise targeting. ■𝗧𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗔𝗜: New technologies are enabling real-time campaign adjustments and creative automation to unlock fresh opportunities. At DOUGLAS Marketing Solutions, we’re at the forefront of these developments, offering tailored solutions that deliver both performance and brand impact. 𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝘁𝗮𝗸𝗲? 𝗟𝗲𝘁’𝘀 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. Subscribe to our newsletter for exclusive case studies, the latest insights, and expert opinions: https://lnkd.in/eJUPrqTT #RetailMedia #MarketingInnovation #DataDriven #AdvertisingSolutions #DOUGLASMarketingSolutions Source: https://lnkd.in/ecQS-wf4

Unlock the power of word-of-mouth marketing with the 𝗗𝗢𝗨𝗚𝗟𝗔𝗦 𝗕𝗲𝗮𝘂𝘁𝘆 𝗧𝗲𝘀𝘁𝗲𝗿! At DOUGLAS Marketing Solutions, we believe that authentic, user-driven content is key to making a lasting impact. With DOUGLAS Beauty Tester, we connect your product with real beauty fans, turning them into nano-influencers who share genuine reviews both in the DOUGLAS online shop and across social media. 𝗪𝗵𝘆 𝗗𝗢𝗨𝗚𝗟𝗔𝗦 𝗕𝗲𝗮𝘂𝘁𝘆 𝗧𝗲𝘀𝘁𝗲𝗿? 92% of consumers trust word-of-mouth recommendations, making reviews a vital part of a successful brand strategy. Reach your ideal audience with our extensive CRM data from 47 million beauty enthusiasts, tailored to match your brand and category. 𝗛𝗼𝘄 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀: 1️⃣ 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗦𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻 – We handpick testers based on their preferences and buying behavior. 2️⃣ 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 – Engage potential buyers via personalized newsletters. 3️⃣ 𝗨𝘀𝗲𝗿-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 – Testers create reviews and posts, enhancing brand reach. 4️⃣ 𝗧𝗿𝘂𝘀𝘁 𝗦𝗲𝗮𝗹 – Products recommended by at least 80% of testers earn the DOUGLAS Beauty Tester Trust Seal, highlighting authenticity. With DOUGLAS Beauty Tester, you’re not just selling a product; you're building a community of brand advocates. Let’s create a campaign that speaks directly to the heart of your audience and drives conversions. Explore more here: https://lnkd.in/ey_wNV9q 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘀𝘁𝗮𝘆 𝘂𝗽𝗱𝗮𝘁𝗲𝗱 𝗼𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀? Subscribe to our newsletter for exclusive case studies, expert opinions, and the latest insights in Retail Media: https://lnkd.in/ds7UP6v5 #BeautyMarketing #ProductReview #InfluencerMarketing #CustomerExperience #BrandAwareness

𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆: 𝗧𝗵𝗲 𝗞𝗲𝘆 𝗖𝗼𝗻𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻 𝗣𝗲𝗿𝗶𝗼𝗱 𝗳𝗼𝗿 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮! Black Friday is more than just a shopping event – it’s THE peak season for consumer spending and customer acquisition. With millions of shoppers planning their purchases weeks in advance, this is the golden moment for brands to capture attention and drive revenue with well-timed campaigns. 𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀? At DOUGLAS Marketing Solutions, we know that a strategic, optimized campaign during high-traffic periods like Black Friday makes the difference between being noticed and being unforgettable. Our Retail Media services empower brands to target highly specific audiences right at the point of purchase. The outcome? Higher ROI and long-term brand success. 𝗙𝘂𝗻 𝗙𝗮𝗰𝘁: Campaigns launched just before and during Black Friday can boost brand awareness by up to 50% – perfect for achieving both short-term and long-term growth. 𝗧𝗮𝗸𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆! Maximize your campaigns with DOUGLAS Marketing Solutions and leverage the Black Friday buzz to enhance your brand’s reach and performance. 📬 Subscribe to our newsletter for exclusive case studies, the latest insights, and expert opinions to elevate your campaign strategies: https://lnkd.in/eJUPrqTT #BlackFriday #RetailMedia #MarketingStrategy #DOUGLASMarketingSolutions #PeakSeasonMarketing

🚀 𝗜𝗻𝘁𝗼 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲: 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗖𝗼𝗼𝗸𝗶𝗲𝘀! 🍪🚫 Although Google has extended the timeline for phasing out cookies, this reprieve offers a chance to rethink the advertising landscape, particularly in Retail Media. So, what does this mean for the industry? Is the buzz around a cookie-free future just hype, or is there more beneath the surface? 💡 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 𝗶𝘀 𝗰𝗹𝗲𝗮𝗿: 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗶𝘀 𝘁𝗵𝗿𝗶𝘃𝗶𝗻𝗴 – 𝗮𝗻𝗱 𝗶𝘁'𝘀 𝗻𝗼𝘁 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝗰𝗼𝗼𝗸𝗶𝗲𝘀. It's driven by real, measurable business outcomes. Traditional cookie-based advertising is becoming less effective, pushing us toward innovative solutions. The future lies in cookieless environments like Connected TV (CTV), Digital Out-of-Home (DOOH), and Social Media. One particularly promising area is CTV. Industry giants like RTL and ProSiebenSat.1 generate a combined €300 million in digital TV ads, with no signs of slowing down. This creates a tremendous opportunity for brands like Douglas to leverage their 1st-party data in a fast-growing market. 📺 🤝 𝗡𝗲𝘄 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀, 𝗡𝗲𝘄 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀! Forming alliances with broadcasters and agencies is more important than ever, particularly in TV-centric markets like Italy, where these collaborations can substantially boost revenue. 🚀 🍿 Looking ahead, IP address protection might soon become a bigger concern than cookies. One thing is certain: the landscape is evolving rapidly, and those who strategically position themselves now are poised to lead the way! Join the waitlist for our Self-Service Platform and gain exclusive access to the future's best Retail Media solutions! https://lnkd.in/eM_FE9Cb #RetailMedia #DOUGLASMarketingSolutions #CTV #AdvertisingWithoutCookies #DigitalAdvertising

"𝗪𝗲 𝗮𝗿𝗲 𝗮 𝗠𝗲𝗱𝗶𝗮 𝗣𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲!" Did you know that Douglas is more than just a premium beauty retailer? We're also a cutting-edge media powerhouse! 💥 Through our Retail Media unit, DOUGLAS Marketing Solutions, we're leading the digital advertising revolution. In a recent interview, Jessica Wegner, SVP Retail Media at DOUGLAS Marketing Solutions, shares insights on how we're reshaping the future of advertising. Here’s what she had to say: 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮? Jessica Wegner: "Retail Media leverages data-driven marketing to connect brands with relevant audiences right at the point of sale. It's a shift from mass media to precision targeting at scale, utilizing first-party data like browsing habits and purchase history." 𝗪𝗵𝘆 𝗜𝘁’𝘀 𝗞𝗲𝘆 𝗳𝗼𝗿 𝗗𝗢𝗨𝗚𝗟𝗔𝗦 Jessica Wegner explains that Retail Media is more than just a revenue stream; it's transforming the relationship between retailer and supplier. DOUGLAS Marketing Solutions operates much like an in-house agency, delivering customized omnichannel media strategies. We've expanded our team from 4 to over 30 members and are now active in 9 markets! 🌍 𝗪𝗵𝗮𝘁'𝘀 𝗡𝗲𝘅𝘁? We're in a high-growth phase, with plans to expand our product portfolio. This includes launching an on-site video solution and establishing strategic partnerships to drive innovation in Retail Media further. 🚀 Subscribe to our newsletter for exclusive case studies, the latest insights, and expert opinions on Retail Media! 📬 https://lnkd.in/eJUPrqTT #MediaPowerhouse #RetailMedia #DigitalAdvertising #Innovation #DOUGLASMarketingSolutions

DMEXCO 2024: An Event Packed with Highlights and Insights! 🎉 Our aftermovie says it all: at #DOUGLASMarketingSolutions, Retail Media was front and center – and the vibe was unmatched! ✨ Masterclass – Lena and Nesma covered in-depth strategies and a case study on Carolina Herrera during their masterclass at DMEXCO - Digital Marketing Expo & Conference 2024. 💬 Keynote – Jessica dove into the state of Retail Media, challenges for advertisers and RMNs, and future plans for DOUGLAS Marketing Solutions. 🎤 Panel Discussion – Tatjana shared perspectives on the future of Retail Media during her panel at the German Federal Association of the Digital Economy (BVDW e.V.) Masterclass. 🤝 Conversations at the Booth – So many inspiring exchanges! 🎶 Fun with the Muckebox – Good vibes, great music! 🧁 Turquoise Cake Pops – A sweet touch in our signature color 🍸 DMS-Branded Drinks – Refreshing with a DOUGLAS twist! Huge thanks to everyone who joined us – you made DMEXCO 2024 unforgettable! 🫶 Missed it? Let’s keep the Retail Media journey going together! Reach out to us and let’s explore how we can support your brand’s journey in Retail Media. ➡️ Curious to see how DOUGLAS Marketing Solutions can elevate your strategy? Contact us here for exclusive insights and custom solutions tailored to your brand! https://lnkd.in/dBws3TTD #DOUGLASMarketingSolutions #DMEXCO2024 #RetailMedia #Networking #Innovation

🛍️ 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗝𝗼𝘆 𝗼𝗳 𝗜𝗻-𝗦𝘁𝗼𝗿𝗲 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗮𝘁 𝗗𝗢𝗨𝗚𝗟𝗔𝗦! 🛍️ Did you know? A recent survey revealed that around 20% of our online shoppers also love visiting our physical stores. Here’s why they keep coming back: 𝗦𝗰𝗲𝗻𝘁 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: There's nothing like finding your perfect fragrance in person. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆: Our stores are perfect for uncovering new and exciting products. 𝗜𝗻𝘀𝘁𝗮𝗻𝘁 𝗚𝗿𝗮𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Enjoy the thrill of taking your purchases home right away. Even with the convenience of online shopping, our physical stores remain essential. So, what’s our secret? Seamlessly blending our in-store and online experiences! By combining the best of both worlds, we offer you a complete, cross-channel shopping journey. 🌐🤝🏬 Boost Your Brand Online with DOUGLAS Marketing Solutions Discover how our innovative Retail Media solutions can elevate your brand within the Douglas ecosystem. While our primary focus is on online Retail Media, we create powerful digital campaigns that drive visibility and engagement, enhancing your brand's presence and effectiveness in the digital space. Our tailored strategies ensure your message reaches the right audience effectively. 📩 𝗦𝘁𝗮𝘆 𝗔𝗵𝗲𝗮𝗱 𝗶𝗻 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮! Get exclusive case studies, the latest insights, and expert opinions delivered straight to your inbox. Sign up for our newsletter now and never miss out on the trends! https://lnkd.in/e3bM-BNZ #RetailExperience #CustomerInsights #RetailMedia #Omnichannel #CustomerJourney

𝗗𝗢𝗨𝗚𝗟𝗔𝗦 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗶𝘀 𝗴𝗼𝗶𝗻𝗴 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹! 🚀 Our Team Lead for Sales & Business Development, Tatjana Zeitel, will be speaking at the Retail Media Days CEE in Warsaw about the internationalization of Retail Media strategies! She will be joined by Charina Lumley, Head of Sales, and Agnieszka Bujnowska, our dedicated Retail Media expert for the Polish market. 🎤🌍 Discover why the Polish market is so exciting right now and how Retail Media is transforming the beauty industry. Don’t miss out! 👇 📅 Date: November 12th, 2024 📍 Event: Retail Media Days CEE 🔗 Register here: https://lnkd.in/dnsDiKbr #DOUGLASMarketingSolutions #RetailMedia #Poland #Ecommerce #RetailMediaDaysCEE

𝗛𝗮𝗹𝗹𝗼𝘄𝗲𝗲𝗻 𝗮𝗻𝗱 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮: 𝗔 𝗣𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗖𝗼𝗺𝗯𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗕𝗲𝗮𝘂𝘁𝘆 𝗕𝗿𝗮𝗻𝗱𝘀 Halloween offers beauty brands an excellent opportunity to put their products in the spotlight. From bold makeup looks to autumnal fragrances – consumers are actively seeking inspiration during this time. Retail Media can play a crucial role here. 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗱𝘂𝗿𝗶𝗻𝗴 𝗛𝗮𝗹𝗹𝗼𝘄𝗲𝗲𝗻 𝗦𝗲𝗮𝘀𝗼𝗻: ■ 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: Increase your product visibility on relevant platforms. Leverage the seasonal trend to showcase beauty products effectively. ■ 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: Use the Halloween theme to tell captivating stories through Retail Media that resonate with customers. ■ 𝗕𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗦𝗮𝗹𝗲𝘀: Combining seasonal campaigns with precise Retail Media can significantly increase reach and sales. Now is the perfect time to highlight beauty products with a well-thought-out Retail Media strategy. Want to gain more insights and expert opinions? Subscribe to our newsletter for exclusive case studies and the latest trends in Retail Media https://lnkd.in/eJUPrqTT #BeautyMarketing #RetailMedia #HalloweenCampaigns #DigitalAdvertising #DOUGLASMarketingSolutions

💥 𝗧𝗵𝗲 𝗕𝗲𝗮𝘂𝘁𝘆 𝗕𝗼𝗼𝗺: 𝗜𝘀 𝗜𝘁 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲? 💥 The latest McKinsey Report reveals a remarkable 10% surge in the global beauty industry in 2023, reaching an impressive $446 billion in total retail sales! 🚀 However, most of this growth stemmed from price increases rather than volume. This raises the critical question: Can the industry keep up this momentum? 🌍 𝗚𝗹𝗼𝗯𝗮𝗹 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄 Asia-Pacific (excluding China and Australia) leads with 10% growth, with India notably showing a 4% volume increase. North America and Europe demonstrated solid growth rates of 9-10%. Latin America and the Middle East/Africa were top performers, boasting 17-18% growth. 🎯 𝗜𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 The burgeoning demand for beauty products presents a significant opportunity for Retail Media. Brands can use Retail Media to target audiences more precisely, especially in the rapidly growing markets of Asia and the Middle East. Tailored campaigns can be crafted to engage consumers where they make their purchase decisions—right in-store! 📈 Future Outlook By 2028, the beauty market is projected to reach $590 billion, with regions like Asia-Pacific continuing to grow at an annual rate of 6%. Our Self-Service Platform enables beauty brands to capitalize on these growth opportunities through targeted performance marketing in the European market. 💄✨ 🔮 Join Us! Sign up now for the waitlist of our Self-Service Platform and harness the power of Retail Media to elevate your beauty business to the next level! 🚀 https://lnkd.in/eM_FE9Cb #RetailMedia #BeautyIndustry #Innovation #ConsumerTrends #DOUGLASMarketingSolutions Source: McKinsey, The Beauty Boom and Beyond