DMEXCO - Digital Marketing Expo & Conference

What a great time at this year's This is Marketing! Thanks to Luisa Knopf and Marcel Knopf for the invitation. ✨ And lastly, two quotes that stuck in our minds: Dain Walker says, „A brand is not just a logo, colours and fonts.“ Because a brand is much more than its visuals. And Neil Patel stated „Community is the new Search.” With search traffic spreading across platforms like socials, online shops, and AI tools, the democratization of search is coming. 📊 Have you been there? 💫 #Marketing #Performance #Networking #ThisIsMarketing

#AI + #Agencies = The ultimate power couple? 💥 In the latest #Podcast episode of #WhatsNextAgencies, co-hosted by #DMEXCO, Kim Alexandra Notz chats with Jasper Börnsen, Innovation & Marketing Lead at JUSTADDSUGAR. Jasper offers eye-opening insights into how his team is using #GenerativeAI to speed up processes without sacrificing #Creativity. But here’s the thing: Jasper believes #GenAI needs the human touch—after all, we can evaluate things more effectively and, most importantly, more emotionally. The real challenge? Sorting out the tools that truly boost creativity from the ones that belong in the buzzword drawer. Curious about his thoughts? 🎧 Tune in to find out: https://lnkd.in/eZqg8Ex8

🎧 New DMEXCO Podcast episode just dropped! Get to know the world of audio marketing with Ric Scheuss, Managing Director at TRO - Music, Sound and Voice for Brands, as he shares his journey from intern to industry leader. 🚀 Ric reflects on his early days in music, including a unique hit for Big Brother, and discusses the evolution of audio branding over the years. From creating remarkable sound identities for brands to navigating the impact of synthetic voices and AI in marketing, With Verena Gründel, Ric offers fascinating insights on how audio shapes brand trust and recognition. Curious about the role of tech in today’s audio landscape? And what makes a voice truly trustworthy? Tune in for a deep dive into audio innovation, the nuances of human vs. synthetic voices, and how brands can leverage sound to connect with audiences on an emotional level: https://lnkd.in/e88BEMGd 🎙️ #DMEXCO #DMEXCOPodcast #DigitalMarketing #AudioMarketing #AI #Branding #SyntheticVoices #TroMusic #VoiceTech

🎙️Exciting news: The DMEXCO Podcast is expanding! Introducing #WhatsNextAgencies — a new series hosted by Kim Alexandra Notz. Every two weeks, you’ll get fresh insights into the world of agencies, alternating with our regular DMEXCO Podcast episodes. At #DMEXCO24, Kim sat down with 15 industry experts to bring you honest and thought-provoking conversations. ✨First Episode Available Now! In the debut episode, Kim speaks with Kristina Bonitz, founder of the strategy consultancy Serotonin, about why many agencies need a radical shift in their approach. Kristina shares her views on the pitfalls of over-complicated strategies and the need for clear, decisive actions. Her “No-Bullshit-Strategy” encourages agencies to cut through the noise, refocus, and adapt to what really matters. Tune in now for real talk on the future of the agency landscape, and don’t miss upcoming episodes! 🎧🚀 https://lnkd.in/erWXJns6 #WhatsNextAgencies #DMEXCO24 #DMEXCO25 #AgencyInsights #MarketingPodcast #KimAlexandraNotz

🚨 Last chance! The rebooking deal for #DMEXCO25 is ending soon! ⏳ Don’t miss out on securing your spot at Europe’s leading digital marketing event. 🌍 Become a partner today and be part of the future of digital business. Act fast and lock in the chance to showcase your brand, network with key players, and shape the industry with us. Let’s make 2025 even bigger and better! 💥 #DMEXCO25

Time to rewind: “What other medium lets you be a fly on the wall for deep, intimate conversations?” 🎙️ Saruul Krause-Jentsch (Head of #Podcast, Central Europe, #Spotify) had us all rethinking the #AudioExperience on September 19 at the Experience Stage at #DMEXCO24. Catch the full talk and more highlights in our #DMEXCO on-demand library: https://lnkd.in/eU_xjAdF 🎧🚀

What if #Ads could actually add value? 🤔 In our latest #DMEXCO24 #Podcast, Verena Gründel chats with Konrad Feldman (CEO of Quantcast) about how #AI can transform #Advertising into a valuable part of the online experience. 🎧 Tune in: https: //https://lnkd.in/eSAWeCes

“Storytelling has NEVER been more important.” 🎤 On September 19th at #DMEXCO24, we had the chance to hear from Munise Can (Senior Vice President & General Manager of Highsnobiety Europe) about how #Storytelling and #CulturalInsights are transforming #Fashion #ShoppingExperiences. 🌍👗 Missed it? No worries—catch all the best moments and full sessions in our on-demand library: https://lnkd.in/eAr9Fj4d 🎥✨

Spannende Sessions verpasst? Kein Problem! In dieser Masterclass ging es um hochpersonalisierte Customer Journeys und eine datengestützte Marketing-Strategie - mit besonderem Fokus auf CDPs und Mobile Wallet als Marketing-Kanal. Hier geht’s zum Recording mit Maximilian Modl. https://lnkd.in/dcdBahxu

"Digital Marketing it’s never stable . It’s always changing, evolving, new stuff is coming up.” 🚀 Francesca Lange 🤘, Head of Digital Marketing at Fritz-Kola, shared this insight during our session “How Digital Creativity drives Brand Success”. With AI and other digital technologies revolutionizing the industry, staying on top of trends and embracing change is essential. 💡 In this panel, DAvide Colla, Giuseppe Fiordispina, Francesca Lange and Aissu Diallo discussed how digital communication solutions are driving brand success and shaping the future of marketing. Are you ready to adapt and innovate? Watch the whole session and a lot more here: https://lnkd.in/eZJEMjxe #DigitalMarketing #AI #MarketingInnovation #DMEXCO24 #CreativityInDigital #BrandSuccess #DigitalTransformation