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𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝗼𝗻𝗹𝗶𝗻𝗲, 𝘆𝗼𝘂'𝗿𝗲 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲! Saurabh Agrawal, I and the team recently collaborated with a pharma company to explore the usage of digital marketing for doctors and this is where we realized that having a strong online presence is just as important for the healthcare industry as it is for any other industry. Every day, thousands of patients are turning to the internet to search for trusted healthcare professionals. In fact, over 77% of patients research doctors online before booking an appointment. Even, medical practices with a strong digital presence see up to a 30% increase in new patient inquiries. As doctors, the journey to success goes beyond just having medical expertise. It’s about ensuring your practice is visible and accessible to the people who need you most. Digital marketing plays a crucial role in helping doctors expand their reach, build trust, and connect with patients at every step of their healthcare journey. So, how can doctors enhance their digital presence? 1. Create a Professional Website 2. Optimize Your Google My Business Profile 3. Leverage Social Media 4. Use communication channels(WA, Email, SMS) to engage with patients 5. Monitor Your Online Reputation By integrating these digital marketing strategies, doctors can effectively reach more patients, build lasting relationships, and grow their practices. The key is to ensure you are discoverable when patients need you the most. Want to know more? Comment "𝗠𝗲𝗱𝗶𝗰𝗮𝗹" and we will DM you the full guide! Follow DAiOM for more such guides on Omnichannel, Growth Marketing, AI & Analytics!

Maximise Your Marketing Impact: Key Attribution Strategies You Can't Miss! - 16th Edition ⤵️ Enjoy Reading! #mobileapp #ecommerce #marketing

𝗘𝘃𝗲𝗿𝘆 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀! Think about the last time you ordered food from Swiggy or Zomato The app’s user-friendly interface, the neat packaging with a “Thank You” note, the timely updates, and even the delivery executive’s polite smile. All these small details together create your overall experience with the brand. This is what we call a touchpoint. Every interaction your customer has with your brand, whether it’s online, offline, or through word of mouth, shapes their perception of you. Why am I sharing this? I've been with DAiOM for quite some time now and I've learnt the importance of unified customer journeys! At DAiOM, we ensure that brands meet all these touchpoints and work seamlessly together through a strong omnichannel strategy. What does this mean? Consistent branding across platforms. Whether a customer visits your website, scrolls through your Instagram page, or receives an SMS or WhatsApp update, they see the same message and quality. That's where the importance of bridging offline and online experiences comes. Think about how a shopper browses on Myntra, adds products to their cart, and then decides to pick them up in-store or return them without any hassle. That's what we do in DAiOM We help brands make these transitions effortless! In India, where customers juggle between apps, local stores, websites, and even recommendations from friends, having a well-rounded omnichannel approach is no longer a luxury – it’s a necessity. Because in today’s world, every small moment adds up to the big picture. To learn more, check out the 📌 guide in the comments for a deep dive! What’s one touchpoint you feel brands should never overlook? Lets discuss in the comments!

Vanity metrics — the seductive allure of focusing on data that makes us look good. Today 1.3 Trillion $ is spent globally in marketing and Historically measuring marketing effectiveness due to lack of data was difficult and slow to measure. But with 70% marketing now digital & there is a huge overload of data and kpi.  And marketers get lost in Vanity metrics. Vanity metrics may make you feel good, but they don’t offer clear guidance for what to do next. Never ever marketers felt the need to be much more analytical. At DAiOM we have been helping brands to grow profitably using growth marketing and analytics. And we document all our learnings and share. Here are our Five Best writes on Data Driven Marketing 1. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 ?    https://lnkd.in/dBZTgkMr     2. 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗠𝗼𝗱𝗲𝗿𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 :    https://lnkd.in/dBssvmve     3. 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗨𝘀𝗲 𝗼𝗳 𝗢𝗞𝗥𝘀 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴:    https://lnkd.in/dpfjiHq9     4. 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗺𝗽𝗮𝗰𝘁 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝘂𝘀𝗶𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 :      https://lnkd.in/dNTAhdax     5. 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗖𝗥𝗠 :    https://lnkd.in/dXjCAg2j     Bonus :  𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 :  𝗨𝗧𝗠 : https://lnkd.in/d4nQPRhC If driving your marketing efficiency to next level is of interest to you, we would love to chat with you and help. Image courtesy : Marketoonist

𝗪𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗿𝗲𝗻’𝘁 𝘀𝘁𝗶𝗰𝗸𝗶𝗻𝗴 𝘁𝗼 𝗼𝗻𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹—𝘄𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? In today’s competitive landscape, brands can no longer rely on a single channel to reach their audience. From social media to email, in-store to online, today’s consumers expect a unified journey. It’s not just about being present everywhere. It’s about creating a connected experience. Think about it: • Browsing a website, then seeing an ad on social media. • Getting a personalized email with a discount for something you have viewed. That's the power of an omnichannel approach: ensuring your brand is always available, relevant, and easy to engage with across all channels. Want to learn how to create a connected experience for your audience? Check out our 𝗹𝗮𝘁𝗲𝘀𝘁 𝗴𝘂𝗶𝗱𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 on driving omnichannel growth with digital marketing. How are you adapting your marketing strategy for a world of constant channel-switching? Let me know in the comments!

𝗪𝗵𝘆 𝗗𝗼 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 𝗢𝗽𝗲𝗻 𝗦𝗵𝗼𝗽𝘀 𝗡𝗲𝘅𝘁 𝘁𝗼 𝗘𝗮𝗰𝗵 𝗢𝘁𝗵𝗲𝗿? Have you ever wondered why competing stores, restaurants, or even gas stations are often next to each other? It seems counterintuitive, right? But there's a reason behind this curious business behavior. And, there comes the concept of Nash equilibrium. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗡𝗮𝘀𝗵 𝗘𝗾𝘂𝗶𝗹𝗶𝗯𝗿𝗶𝘂𝗺? Nash Equilibrium a situation where no one benefits from changing their strategy unless everyone else does the same. It’s a state where brands make their decisions based on what others are doing. Why? It is because it’s the optimal choice for everyone. When it comes to retail, competitor clustering can actually benefit all businesses involved because it: 1. Shares the customer pie 2. Creates a destination 3. Cost-sharing 4. Encourages innovation For marketers, being close to competitors boosts customer traffic and increases conversion chances. Wondering how to strategically choose the best location for your next store? At DAiOM, we understand that being close to your competitors can actually be a smart move. We specialize in helping brands with store expansion strategies backed by data. #brand #data #marketing

Omni business size is 11 B$ currently and growing to 55 B$ by 2027 in India We get a lot of questions on how to craft a good Omni channel strategy in many whatsapp groups. Having worked with multiple brands at DAiOM we leanings about how Omni Channel works. And It is super exciting. To share all our learnings, we are hosting a session on 'Omni channel strategy for Hyper growth'. •⁠ ⁠Components of Omni Strategy •⁠ ⁠Example of omni brands •⁠ ⁠Mistakes brands make Location - Online Date - 23 Nov 4.30 pm Duration - 75 mins Register for the session here : https://lnkd.in/dCUETfCi

𝗠𝗮𝗿𝗧𝗲𝗰𝗵 - 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲 𝗕𝗲𝗵𝗶𝗻𝗱 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 Omnichannel marketing is no longer optional—it’s essential. Today, customers don’t stick to one channel. They shop online, visit physical stores, engage on social media, and switch between apps—all while expecting personalized experiences. They expect brands to know their preferences, anticipate their needs, and offer seamless transitions between channels. This is where MarTech (Marketing Technology) transforms the game. MarTech has become a vital asset for businesses seeking marketing success. Its importance lies in its ability to streamline processes, enhance customer experiences, and drive better results. Every marketing department has its own unique set of online tools and software that they employ to get the job done. This collection is called a “MarTech Stack”. It’s a cohesive ecosystem of technologies that work together to make the marketer’s life easier and more efficient in today’s omnichannel environment. A typical martech stack may include: • Customer Retention Management (CRM) • Whatsapp Bot & Automation • Social media management • Digital Analytics • Data & Visualization • App Attribution • Search Engine Optimization (SEO) • AI Content-Gen With the right MarTech stack, brands can: • Understand customer journeys and predict behaviors. • Personalize messages across email, WhatsApp, or even in-store touchpoints. • Optimize campaigns with real-time insights, improving ROI. • Seamlessly bridge online and offline, enabling true omnichannel marketing. At DAiOM, we see MarTech as the backbone of every successful omnichannel strategy. Whether you’re building awareness, driving conversions, or retaining customers, MarTech empowers you to be where your customers are and engage them effectively. How to perfectly integrate MarTech into your business strategy? Check out our comprehensive blog link in the comments 👇

𝘚𝘢𝘶𝘳𝘢𝘣𝘩, 𝘐𝘴 𝘪𝘵 𝘰𝘬 𝘵𝘰 𝘤𝘰𝘭𝘭𝘦𝘤𝘵 𝘥𝘢𝘵𝘢 𝘢𝘣𝘰𝘶𝘵 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴, 𝘣𝘶𝘵 𝘸𝘩𝘢𝘵 𝘢𝘣𝘰𝘶𝘵 𝘱𝘳𝘪𝘷𝘢𝘤𝘺 ? This is the most asked question by brands to us at DAiOM . Brands today have a strong desire to understand the customer behavior to create the right products and optimize the growth Customer analytics is the key understand foundation of product experience The #1 issue in this front is knowing about the customer But brands struggle to find the balance between data privacy and understanding their customers better Collect too little and you’re flying blind. Collect too much and you risk losing trust. The question I get most often: 𝙃𝙤𝙬 𝙢𝙪𝙘𝙝 𝙙𝙖𝙩𝙖 𝙨𝙝𝙤𝙪𝙡𝙙 𝙗𝙧𝙖𝙣𝙙𝙨 𝙘𝙤𝙡𝙡𝙚𝙘𝙩 𝙖𝙣𝙙 𝙝𝙤𝙬 𝙨𝙝𝙤𝙪𝙡𝙙 𝙞𝙩 𝙗𝙚 𝙟𝙪𝙨𝙩𝙞𝙛𝙞𝙚𝙙? I explain this by an example : Think of Brands like a honeybees collecting nectar from flowers ( Customers). Honeybees take just enough to make honey while helping the flower grow into fruit. And the ecosystem is benefited. Similarly, brands should collect data that benefits both customers and businesses. 3 ways you can do this: A. Tell customers why you’re collecting their data. B. Collect data gradually with small steps C. Clearly provide value in return like offers, experience. When you build first-party data in this way You build trust with your customers and can offer better personalization. Watch the video below & check out our blog. Share in comments what some some best practices you have seen brands do the mutually benefit in comments below. 👇

Want To Boost Your Marketing ROI With 1st-Party Data Strategies? - 15th Edition ⤵ Enjoy Reading! #marketing #data #analytics #roi