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Challenge: Today’s customer is an omnichannel shopper, faced with endless options. Enter 👉 Case Study: Driving Trial Digitally to Attract New Customers and Grow Sales 🤝 Examine the lessons learned from Nemanja L., eCommerce Channel Manager, Zevia’s free gift campaign with Instacart, aimed to attract new customers and increase sales. What's in it for you? New strategies for retargeting, perspectives on success metrics, real-time insights to retailer collaboration, and more. Only at #CMBSummit. https://bit.ly/4eAEP1r #retailmedia #commercemedia #digitaladvertising #ecommerce #mediabuying

Summer is heating up! It's time to ignite your sales ☀️. Our omnichannel payment solutions empower your customers to shop effortlessly, anytime, anywhere. Seamless online and in-person shopping experiences are the next frontier.  🛍️  💰 Increased brand experience: by offering customers recognizable shopping experiences across all your sales channels you increase trust 🛒 Better data insights and personalization: improve customer targeting and create tailored experiences that drive engagement and conversions, collecting and analyzing real-time data from all sale channels.  🔄 Enhanced inventory management: improve your inventory turnover and reduce costs, by integrating inventory systems across all channels to ensure accurate stock levels and efficient distribution.  Ready to make a splash 🌊? Dive into omnichannel success with MultiSafepay. Contact us now to transform your business 👇 https://bit.ly/3W8be8X #omnichannel #paymentsolutions #summer #sales #ecommerce #businessgrowth #customerexperience

🔍 Peaks Partners Consumer Insight Feature- Insights from the Shopper Experience Index by Bazaarvoice. 🛍️ Shopping Redefined: Omnichannel is the New Normal! 🌐 Global shoppers are embracing an all-in-one approach to shopping—merging physical stores, online platforms, and social media shopping. 🚀 The study also found that customer reviews and UGC remain hugely important in shaping purchasing behaviour and building trust with brands.   This means an exciting and interesting phase for global brands and retailers and Peaks Partners is here to guide you through this omnichannel evolution: 📌 Adapt to Omnichannel: Optimize inventory and fulfillment for hybrid shopping habits. 📌 Leverage Social Commerce: Build dynamic strategies around shoppable posts, live-stream selling, and influencer collaborations. 📌 Prioritize Customer Trust: Enhance credibility and boost conversions with validated purchase decisions 📌 Expand Globally: Tailored market entry strategies to meet diverse regional needs. 📌 Maximize ROI: Refined strategies to reduce costs and boost profitability. 📣 Don’t just adapt—thrive in the omnichannel era with Peaks Partners! 💬 DM here to connect or 📧 [email protected] Read the story here 🔽  https://lnkd.in/gMG7Hiju #RetailInnovation #OmnichannelShopping #SocialCommerce #GlobalRetail #ConsumerTrust #ShopperTrends #RetailTech #CustomerJourney #ShopLocalGlobal #EcommerceEvolution #SocialMediaShopping #UGCMarketing #BrandExpansion #RetailSuccess #PeaksPartners

Offline to Online is a category now, and we’re owning it The data tells us why… 87% of in-store shoppers look for supporting product info online Hat tip to Andrea Popova from CPGD and Saagar Mehta from PLTFRM on their recent collab - the Guide to CPG Retail in 2024. I want to flag some critical insights: 1️⃣ For better or worse, online and in-store, are forever married. 35% of shoppers look online after shopping in-store They are learning about the brand or product, looking at reviews and cross-checking pricing. 2️⃣ Tech is emerging to meet the crossover between online and offline. The tool diagram below is one of the first that I’ve seen that has a unique category for “omnichannel marketing” And it's not a fad, in-store tech investments grew 59% last year. While I can’t disagree that Brij is an omnichannel marketing tool… The real value in Brij is connecting the online and offline experience for customers while capturing data for brands. Brands need to have an offline to online play to capture this attention. Brij is helping 125+ brands identify retail (and marketplace) buyers and moving them to owned audiences. We help them collect this data via rebates, sweepstakes, surveys, and warranty registrations. Hats off to my friends creating this category alongside Brij. It’s big enough for all of us to win. Sneh Parmar Lucky Dylan Barbour Vizer Tiffin ✌️Aisle Cameron McCarthy WeStock Dipti Desai Crstl Do you know anyone else building in this category? #omnichannel #omnichannelmarketing

💳 73% of retail consumers are omnichannel shoppers 📈Companies that use 3 or more channels boost consumer engagement by 251% How can brands capitalize on omnichannel marketing effectively? ✔️Creative quality on every channel ✔️Data validated creative processes ✔️Assets optimized for attention ✔️ Fast creative testing Want to see how creative confidence can get your brand where it should be in 2024? Drop us a line 📩 #creativeconfidence #omnichannel #creativetesting #attention #ai #datadriven #retail #cpg #shopper

Omnichannel Marketing is like giving your customers a VIP pass to a world where everything just 'flows'. Whether they’re shopping on your website, scrolling on social media, or walking into your store, their experience is totally connected. No drop-offs, no disconnects, just smooth sailing! It’s all about making their journey feel effortless, and when customers feel that, they stick around. Think of it as creating one big, happy brand ecosystem where your audience can hop from one channel to another without missing a beat. More engagement, more loyalty, and way more love for your brand! Learn more at https://lnkd.in/gWnzAGZm #digitalmarketing #marketing #omnichannel ##customerexperience

Between January and November of last year, ad spending by food brands hit $717 million, up from the $629 million recorded for the same period in 2022, according to an analysis from MediaRadar.  By the end of 2024, omnichannel retail media ad spend is projected to reach $59.98 billion, per Insider Intelligence’s October 2023 forecast. 

Omnichannel retail strategies for Indian shoppers: Inventory visibility: 96% of shoppers research online before purchasing; 46% check store inventory. Retailers should share inventory data across all channels. Omnichannel ads: Combine online ads and in-store experiences for high-ticket items like jewelry. Tanishq reduced acquisition costs by 38% using Google’s omnichannel ad solutions. Organic + paid strategies: Reliance Digital used a mix of organic listings and paid ads, driving 129% more footfall during the festive season. #OmnichannelRetail #RetailInnovation #DigitalTransformation #CustomerExperience #OnlineToOffline #SmartShopping #EcommerceTrends #RetailTech #IndianShoppers #FutureOfRetail For more, visit Think with Google.

🎥 Insights from one of our latest POP livestream episodes with Upshelf! 🌐🛒 Today's consumers are omnipresent: in-store, online, on social media, and on platforms like Instacart. Consistent brand messaging across these channels is crucial for effective engagement. Younger shoppers frequently perform Google searches while shopping in-store, comparing products, checking reviews, and looking up nutritional information. 📲🛍️ Catch the full discussion on YouTube and Spotify to explore the importance of omnichannel retailing. 🎧📺 What strategies do you use to maintain consistent brand messaging across all channels? Share your thoughts below! 👇 #Omnichannel #RetailStrategy #BrandConsistency #Ecommerce #ConsumerExperience #DigitalMarketing #Geekspeak

With #superapp retail media networks (RMNs) like #GrabAds, advertisers can extend their reach beyond digital and tap into the platform's closed-measurement loop to better track returns on their media investments, covering everything from ad click to purchase in-store or product-sample received. Discover how the online-to-offline ecosystem of superapp RMNs can help brands capture metrics across #omnichannel campaigns for maximum returns: https://lnkd.in/gkzcSVzt #Grab #RetailMedia #TipsThursday