Comarketers’ Post

How to align your content creation ✍️ with your buyer journey ✈️ 🧏Start by asking yourself these 4 questions: ❓How do you create demand for your product or service? (they don’t know they need you) ❓What can attract them to learn more about your product or service? (Capture that demand) ❓Why is their current solution not cutting it in today's market? ❓Why your solution, product, or service can solve their challenges (Your brand's competitive edge)  Make sure you have content that will be able to support your client at every corresponding phase of the buyer journey Providing helpful content in each buyer phase is one way to do this: 💡 Research keywords searched in specific buyer phases to ensure you are using the same language as your prospects. Incorporate this into your content 💡 Make your content easily accessible by sharing links to ungated content to lower friction while enabling tracking. 💡 Build a relationship of trust with your prospects by writing content highlighting your proof points, like case studies, use cases, featured testimonials, and checklists that show how you solved similar problems for past clients 💡 Keep track of your prospects' movement through the funnel so that you can send the relevant information at the right time. 💡 Customize your content down to specific industry verticals, specific companies (ABM), and various buyer personas to make it highly relevant and personal #growth #Contentmarketing #buyerjourney #marketing #demandgeneration

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