Comarketers

Earlier this year our global team was united in one place, from Joburg, Cape Town, and Europe we came together to reconnect and celebrate our Comarketers journey.  Our founder and CEO  👋 Nanneke Zelle led our team in laying out our vision for this year and our goals in 2024. With our new learning and growth, we’re inspired and ready to tackle this year! #comarketers #younevergrowalone #team #teambuilding #growthmarketing

𝗧𝗵𝗲 𝗦𝗲𝗻𝘀𝗲 𝗮𝗻𝗱 𝗡𝗼𝗻𝘀𝗲𝗻𝘀𝗲 𝗼𝗳 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝘀: 𝗔 𝗕𝟮𝗕 𝗚𝗿𝗼𝘄𝘁𝗵 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 🚀✅ 𝗧𝗵𝗲 𝗦𝗲𝗻𝘀𝗲: 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 🎯: LinkedIn’s audience filters help you reach decision-makers with precision, especially in broad campaigns. 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 💼: LinkedIn is a platform where professionals engage with business-focused content, leading to better quality leads. 𝗕𝟮𝗕 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 🤝: It’s ideal for generating high-quality leads and building partnerships, especially in industries where professional networking matters. 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Sponsored Content fits naturally into feeds, boosting visibility and engagement without disrupting the user experience. 𝗧𝗵𝗲 𝗡𝗼𝗻𝘀𝗲𝗻𝘀𝗲: 𝗛𝘆𝗽𝗲𝗿-𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗣𝗶𝘁𝗳𝗮𝗹𝗹𝘀 ⚠️: While it seems appealing, hyper-targeted campaigns on LinkedIn can lead to irrelevant leads and higher costs. In fact, our suggested minimum audience size (50k+) often makes it difficult to hyper-target without losing ad performance or budget efficiency. 𝗕𝗶𝗱𝗱𝗶𝗻𝗴 𝗠𝗶𝘀𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝗶𝗼𝗻 💡: There’s a common belief that spending more equals better results. In reality, LinkedIn uses a bidding system to decide whose ad gets shown. So, a well-crafted, relevant ad with a lower spend can outperform a higher-budget ad that doesn’t resonate. 𝗔𝗱 𝗦𝗮𝘁𝘂𝗿𝗮𝘁𝗶𝗼𝗻 🚪: The platform’s ad competition is high, and without a well-rounded approach, users can experience ad fatigue. This demands more thoughtful campaign management. 𝗖𝗼𝘀𝘁-𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 💸: LinkedIn Ads are more expensive, so it's easy to overspend and under-deliver without the right strategy. 𝗢𝘂𝗿 𝗧𝗮𝗸𝗲: LinkedIn Ads are a potent tool in our B2B marketing toolkit at Comarketers. They offer a unique opportunity to connect with high-value prospects and drive growth. However, like any marketing strategy, they require careful planning, execution, and optimization to maximize ROI. While LinkedIn is powerful, it doesn't work as well for very small or hyper-targeted audiences due to its minimum audience size requirement. Instead, we adapt our LinkedIn campaigns to utilize full-funnel strategies with broader messages across buyer personas or industries. This approach helps avoid irrelevant leads and high costs associated with hyper-targeted ads. Let’s Engage! What has been your experience with LinkedIn Ads? Share your thoughts, and let's discuss how we can harness their full potential for your business. #B2BMarketing #LinkedInAds #GrowthMarketing #Comarketers #DigitalAdvertising #YouNeverGrowAlone

𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗦𝘁𝗲𝗿𝗲𝗼𝘁𝘆𝗽𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 𝗠𝗮𝗹𝗲? (𝗟𝗲𝘁'𝘀 𝗚𝗿𝗼𝘄 𝗨𝗽!) In the dynamic world of growth marketing, diversity, and innovation go hand in hand. Yet, there's a persistent stereotype that the quintessential growth marketer is male. It’s time to challenge this outdated notion and embrace the rich diversity that drives true growth. 💡 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗠𝗼𝗹𝗱 𝟭. 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀 𝗗𝗿𝗶𝘃𝗲 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Growth marketing thrives on creativity and fresh ideas. A diverse team brings a wide range of perspectives, leading to innovative solutions that resonate with a broader audience. 𝟮. 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗪𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲𝘀 𝗙𝗼𝘀𝘁𝗲𝗿 𝗚𝗿𝗼𝘄𝘁𝗵: Companies that prioritize diversity and inclusion are more likely to attract top talent, foster collaboration, and drive sustainable growth. An inclusive environment enables all team members to thrive and contribute their best. 𝟯. 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗶𝗻𝗴 𝗦𝘁𝗲𝗿𝗲𝗼𝘁𝘆𝗽𝗲𝘀: It’s essential to recognize and challenge stereotypes that limit potential. By highlighting and celebrating diverse role models, we can inspire the next generation of growth marketers. 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 At Comarketers, we believe that growth marketing should be as diverse as the markets we serve. We are committed to fostering an inclusive culture where everyone, regardless of gender, can excel and contribute to our collective success. Let’s grow up and redefine what it means to be a growth marketer. 🌱 Join the conversation and share your experiences! How have diverse teams impacted your growth strategies? #GrowthMarketing #DiversityInMarketing #InclusiveWorkplace #Comarketers #MarketingInnovation #YouNeverGrowAlone

𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗔𝗕𝗠 (𝗔𝗰𝗰𝗼𝘂𝗻𝘁-𝗕𝗮𝘀𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴) 𝗶𝗻 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: At Comarketers, we tailor many of our email marketing campaigns using an ABM approach. This strategy allows us to segment audiences by accounts, industry, activity, or past buying behavior, ensuring personalized and relevant messaging. For instance, our research for our clients helps us build messaging frameworks designed specifically for that industry. This allows us to craft emails communicating key benefits, increasing engagement and relevance. Through ABM, we ensure that each email speaks directly to the recipient’s specific needs and goals. Effective email copywriting is crucial for driving engagement and conversions. We believe that you can take it further and use copywriting cheat sheets alongside AI as a prompt to help you craft compelling emails that resonate with your audience. Whether you’re leveraging AI or refining your skills, these prompts are designed to inspire and streamline your process. 📝 We used AI to craft compelling email subject lines which we tailored with an ABM approach 𝗖𝗵𝗲𝗮𝘁 𝗦𝗵𝗲𝗲𝘁 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: 𝟭. 𝗧𝗵𝗲 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻-𝗚𝗿𝗮𝗯𝗯𝗶𝗻𝗴 𝗦𝘂𝗯𝗷𝗲𝗰𝘁 𝗟𝗶𝗻𝗲: • "Unlock Exclusive [Insert Relevant Benefit to Account] Just for You" • "Don’t Miss Out on Our Latest [Insert Account Relevant Offer!]" 𝟮. 𝗧𝗵𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗧𝗼𝘂𝗰𝗵: • "Hi [Name], Here’s How We Can Help You Achieve [Insert Customized Goal]" • "Dear [Name], Let’s Talk About [Company Name] Success Story {Make Specific to Industry]" 𝟯. 𝗧𝗵𝗲 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻: • "Discover How [Product/Service] Can Transform Your [Aspect]" • "Why [Product/Service] Is the Best Choice for [Benefit]" 𝟰. 𝗧𝗵𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳: • "Join [Number] of Satisfied Customers Who Love [Product/Service]" • "See How [Product/Service] Helped [Customer/Client] Achieve [Result]" 𝟱. 𝗧𝗵𝗲 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻: • "Ready to Get Started With [Account Relevant Action]? Click Here!" • "Don’t Wait [Account name]—Take Advantage of This [ Account Relevant Opportunity] Now!" 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗔𝗜 𝗶𝗻 𝗘𝗺𝗮𝗶𝗹 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴: AI tools can be a game-changer in email marketing. They can generate personalized content, optimize subject lines, and suggest improvements based on data-driven insights. Utilizing the latest AI technology to enhance your copywriting skills and assist in delivering results. 𝗪𝗵𝘆 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: Well-crafted emails can significantly impact your marketing efforts, leading to higher open rates, better engagement, and increased conversions. Use this cheat sheet to elevate your email campaigns and connect with your audience effectively. Let’s transform your email marketing together! 🚀 #digitalmarketing #growthmarketing #AI #AIcopywriting #AccountBasedMarketing

𝗧𝗼𝗽 𝗧𝗿𝗲𝗻𝗱𝘀 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗬𝗼𝘂 𝗖𝗮𝗻’𝘁 𝗜𝗴𝗻𝗼𝗿𝗲 𝗶𝗻 𝟮𝟬𝟮𝟰: 𝗔𝗕𝗠 𝗶𝗻 𝗙𝗼𝗰𝘂𝘀 In 2024, Account-Based Marketing (ABM) is driving the evolution of B2B marketing strategies. ABM focuses on building personalized, targeted campaigns for specific accounts, making marketing more strategic, relevant, and impactful. Here are the top ABM-related trends to watch in 2024: 𝗔𝗜-𝗗𝗿𝗶𝘃𝗲𝗻 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻🤖 AI is making personalized campaigns more precise by helping marketers understand each account's needs. By analyzing customer data and behavior, AI tools tailor messaging, ensuring more meaningful engagement and faster conversions. This level of personalization is what ABM thrives on. 𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 💼 In ABM, sales and marketing teams are more aligned than ever before. Collaborative strategies allow both teams to target decision-makers and key stakeholders within an account. This synergy ensures the entire customer journey is cohesive, from initial outreach to post-sale follow-up, leading to stronger relationships and better results. 𝗦𝗵𝗼𝗿𝘁𝗲𝗿 𝗦𝗮𝗹𝗲𝘀 𝗖𝘆𝗰𝗹𝗲𝘀 𝘄𝗶𝘁𝗵 𝗔𝗕𝗠 ⏳ ABM can reduce the length of sales cycles by simultaneously nurturing all stakeholders within a target account. This streamlined approach is effective in enterprise sales, where large accounts with multiple decision-makers often experience delays. 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 🎯 One of ABM's core principles is focusing on high-value accounts. Using data sources like intent data, marketers identify and prioritize accounts that are most likely to close. This data-driven approach ensures time and resources are concentrated on accounts with the highest ROI potential. 𝗘𝘃𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗪𝗲𝗯𝗶𝗻𝗮𝗿𝘀 𝗧𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝘁𝗼 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 🎤 ABM extends beyond digital. Targeted events and webinars are designed specifically for key accounts, creating exclusive opportunities to engage prospects. Personalized invitations, follow-ups, and custom content further drive engagement and nurture relationships. These trends are not just part of the ABM framework—they are transforming the B2B marketing landscape. Focusing on ABM strategies will help businesses achieve higher ROI, more meaningful customer interactions, and long-term growth. What aspect of ABM do you think will have the biggest impact in 2024? Join the conversation and share your thoughts! #ABM #MarketingTrends2024 #DigitalMarketing #AI #B2BMarketing

Mental health is a cornerstone of our company culture at Comarketers. We believe that success is measured not just by profits, but by the positive impact we create. Our initiatives focus on sustainability, community development, and social responsibility. We recognize the need for an inclusive workplace that understands the barriers neurodivergent individuals may encounter in a work setting that is not inclusive of their unique needs. By acknowledging the correlation between stigma, shame, and neurodivergence in the workplace, we strive to dismantle the belief that differences equate to limitations in capabilities. By breaking down those barriers and empowering members of our team we want to support them in being the best professionals they can be. Hear from Jessie Clarke-McLeod, our Marketing Operations Manager, “ I believe that the working world has a long way to go in unlearning its cognitive bias towards any neurodivergent or differently-abled employees. By speaking out  we’re able to dismantle that bias and let people know that there IS space for all of us to be represented and included in the workplace” Share your thoughts on impact-driven work and mental health in the workplace in the comments below. Let’s work together to create a positive impact! #ImpactDriven #MentalHealthMatters #WorkLifeBalance #CorporateValues #YouNeverGrowAlone

At Comarketers, we believe our strength lies in our diversity. With team members from Europe and Africa, we embrace a rich blend of cultures and languages. This diversity fuels our creativity and innovation, making us stronger together. At Comarketers, we are dedicated to building a business ecosystem where everyone benefits and prospers. We demonstrate that with the right opportunities, growth is not just achievable – it’s a certainty. Join us on this path, and remember, "You never grow alone." #AccelerateGrowth #ScalableApproach #YouNeverGrowAlone #Diversity #Inclusion #GlobalTeam 👋 Nanneke Zelle, Floor Weenen, Marisa Van Der Merwe, Surike Viviers, Jessie Clarke-McLeod, Qaqamba Ntshinka, Matome Maenetsha, Zanele Zethu Mdluli, Boss Nkosinathi Lusiba, Buhle Mbodle, Adrian Gwaza 👋© Jaume Mercader i Amigó,

🌍 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗪𝗼𝗺𝗲𝗻’𝘀 𝗗𝗮𝘆 𝗶𝗻 𝗦𝗼𝘂𝘁𝗵 𝗔𝗳𝗿𝗶𝗰𝗮 🌍 This Thursday, the 9th of August, we proudly celebrate Women’s Day in South Africa—a day commemorating women's incredible strength, resilience, and unwavering determination. At Comarketers, we are not just marking a date on the calendar; we are celebrating the heart and soul of our company. Comarketers is a female-led organization where women make up more than 60% of our exceptional talent. Our founder and CEO, 👋 Nanneke Zelle, a beacon of support for African talent, leads by example in creating a space where women thrive, innovate, and make an impactful difference every day. Not to mention Floor Weenen, who embraces the same mission and is a founding member of our team. On this day, we remember the historic events of August 9, 1956, when 20,000 brave women of all races stood together against the injustices of apartheid in South Africa. Their march to the Union Buildings in Pretoria was not just a protest; it was a powerful statement of unity and strength, epitomized by the saying: “𝗬𝗼𝘂 𝘀𝘁𝗿𝗶𝗸𝗲 𝗮 𝘄𝗼𝗺𝗮𝗻, 𝘆𝗼𝘂 𝘀𝘁𝗿𝗶𝗸𝗲 𝗮 𝗿𝗼𝗰𝗸.” Today, we honor those women and recognize the incredible contributions of every single woman at Comarketers. Your dedication, compassion, and commitment are the bedrock of our success. Together, we are building a company and shaping a better future for talent in Africa, Europe and beyond. Let’s continue to stand strong, support each other, and make a difference in everything we do. Happy Women’s Day! 💪👩💼🌟 #WomensDay #SouthAfrica #Comarketers #WomenInBusiness #WomenEmpowerment #AfricanTalent #YouStrikeAWomanYouStrikeARock

🌟 Embracing the Spirit of Mandela Day 🌟 Mandela Day is more than just a day on the calendar; it's a global call to action that celebrates the legacy of Nelson Mandela through acts of kindness and community service. This year, the Comarketers' team came together to honor this spirit by crafting toys for needy children. We are proud to be part of a community that understands the importance of giving back and making a difference. Let’s continue inspiring and uplifting those around us, living by Mandela's values daily. #MandelaDay #TeamSpirit #GivingBack #CommunityService #MakingADifference

Congratulations to Comarketers' very own Qaqamba Ntshinka for her nomination for the second consecutive year at the Basadi in Music Awards—last year as the Nandos Emerging Artist of the Year, and this year in the Jazz Artist of the Year category. Well done, Qaqamba - we are very proud of your continued success! #employeespotlight #celebratetalent #kudos #congratulations