Genuine Reach

🎯How to use personalized content in your sales process🎯 ⬇⬇⬇⬇ When launching any offer or improving the conversion rate on your cold messaging, clients often want to explore a website or landing page with all written down and your testimonials and case studies. But there’s a better way to stand out: personalized video content. Instead of presenting your current work for some clients in a static manner, consider making it more dynamic and targeted. Use Loom to create a personalized video and a digital board like Miro to conduct a quick analysis of potential client's social media pages or websites. Then, pitch your offer effectively. In summary: 1️⃣ Kick off with a personalized hook with the person's website or social media page. 2️⃣ Add a general presentation to provide context around your offer with the breakdown you made on the board, but focus on the first 1-2 minutes, where you analyze the client’s specific needs. 3️⃣ Send it through a private messaging method: LinkedIn message, Instagram DM, or email. This approach boosts engagement, builds trust, and showcases your value without a traditional landing page. Make your pitch unforgettable and convert more leads with targeted client-focused content in your sales strategy. PS: Would you like to implement it? Comment with your question, and I'll help you get started. #B2BMarketing #ContentDistribution #SalesProcess #ClientEngagement #OfferTesting #DigitalMarketing #PersonalizedContent #MarketingTips

🚀 This system can book you +10 sales calls a week with a new offer🚀 (One sales rep got 12 people interested in 4 days) ⬇ Over the last two weeks, my team and I developed a new offering based on requests from some of our clients. We decided to incorporate part of our strategy into the nurturing process within our sales operations. The results so far have been incredible. My team achieved an incredible amount of qualified leads in the last couple of weeks there are three variants, and the best part is that cost less than $20 to start: 1. Cold Calling + Personalized Loom Content 2. Cold LinkedIn DM's + Personalized Loom Content 3. Cold Emails + Personalized Loom Content In today’s competitive market, personal connections are key. Yet, too many business owners overlook the power of personalized content to nurture leads and close deals. ➡ Here is the framework if you want to do it yourself: ✅ Use Loom for Personalized Outreach Instead of sending generic links to websites or landing pages, record personalized videos that speak directly to your prospect’s needs. It’s fast, cost-effective, and impactful. ✅ First Impressions Matter Spend the first minute of your video diving into specific pain points or opportunities for the client. Show you understand their business, then transition into your standard presentation. ✅ Leverage Affordable Tools For less than $20/month, Loom allows you to create professional, personalized content. Combine it with free tools like Mito or Canva to deliver a polished, effective message. ✅ Boost B2B Success Personalized video is a game-changer for B2B engagement. Clients love seeing tailored recommendations instead of generic pitches, making it easier to book calls, close deals, and nurture relationships. ✅ Nurturing That Works While others focus on cold outreach and ads, you can differentiate yourself by delivering valuable, educational content that keeps leads engaged and ready to move forward. ⬇ Since integrating this strategy, my team has consistently booked more calls and secured more high-quality leads. In summary: start recording, start personalizing, and start converting more cold leads into raving fans of your work. PS: If you would like me to help you implement this strategy comment "LOOM" and I'll send it for FREE. #Sales #ContentMarketing #B2B #SalesTips #GrowthHacks

How did an NBA rookie help Nike build a multi-billion dollar brand? When Nike first approached Michael Jordan in 1984, he initially didn't want to meet with them. At the time, Nike was an underdog in the basketball shoe market, competing against big players like Adidas and Converse. However, due to a persuasive representative and encouragement from Jordan's mother, he decided to hear Nike at least. Nike didn't just offer a shoe; they presented a vision. They made a bold move by offering Jordan $250,000, an unprecedented figure for a rookie. They went even further by naming their new line after him: Air Jordan. The gamble was that Jordan's success could elevate Nike’s image in basketball. The outcome? They had projected $3 million in sales over four years but ended up selling 40 times that in the first year alone. It wasn’t just about the technology or design. Air Jordans became a cultural icon representing a lifestyle of dedication and perseverance inspired by Jordan’s relentless work ethic. Sometimes, you must trust your instincts and listen to your mom to make a couple of billion dollars.

The classic novel that Apple used to communicate disruption. The "1984" commercial aimed to illustrate the impact of the introduction of the Apple Macintosh personal computer on the market. The ad, referencing George Orwell's novel "1984," depicted a dystopian future ruled by a televised "Big Brother." English athlete Anya Major portrayed the unnamed heroine, and David Graham played Big Brother. The advertisement was a finalist for the 1984 Clio Awards. "1984" used the unnamed heroine to symbolize the arrival of the Macintosh, represented by her white tank top featuring a stylized line drawing of Apple’s Macintosh computer, as a means of liberating humanity from conformity embodied by Big Brother. Initially a source of debate within Apple, the commercial has since been recognized as a pivotal event and a masterpiece in advertising. In 1995, The Clio Awards inducted it into its Hall of Fame, and Advertising Age included it in its list of the 50 greatest commercials. It's not about what you offer, it's about how you communicate the message.

The daily challenges of running your first successful business will teach you more about the craft than any degree ever could. I'm not dismissing the value of college, self-education, or skill development, but the real game of business is what truly elevates your entrepreneurial experience. It's like reading the rules of Monopoly without ever playing the game just like a business degree, course, or program that you never put into practice.

Welcome to Genuine Reach. The end goal of this project is to help expand business knowledge through the internet and democratize real business information that can assist both aspiring entrepreneurs and developed business owners. Whether you're looking to start a business, improve internal processes, or grow your entrepreneurial projects, we're here to help. Our focus is on helping professionals in the consultancy, coaching, and info-products market reach more people and provide valuable insights to potential customers. We strive to develop genuine connections with our audience in the process of generating a larger reach. If you're interested in following us, collaborating with our mission, or partnering with us to help people enter the entrepreneurial world, you're more than welcome to do so.