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Picture this: You're a marketer, and your go-to social media platform vanishes overnight. That's the reality many brands could face if TikTok gets banned in the US. As someone who's built a career in digital marketing, I know firsthand how important it is to diversify your marketing strategy. And the potential TikTok ban is a stark reminder of why we can't put all our eggs in one basket (or one social media platform, in this case). Here are some key takeaways from the article "What can a potential US TikTok ban teach marketers?" (https://lnkd.in/gSqYUUYg): • TikTok's facing a possible US ban unless it's sold to a US-based company by July. This could impact millions of businesses and users. • Brands like Duolingo, McDonald's, and Stanley have leveraged TikTok to reach diverse audiences and create viral content. • The potential ban highlights the risks of relying too heavily on third-party platforms for marketing. • Marketers should diversify their strategies and invest in owned assets like websites, blogs, and branding. • By becoming authoritative storytellers through owned channels, brands can build a more resilient digital presence. The bottom line? Don't let your brand's success hinge on a single platform. Spread your wings, tell your story, and connect with your audience in multiple ways. Happy Saturday! Let me know your thoughts. Casey Jones #TikTokBan #MarketingStrategy #OwnedAssets #Diversification #DigitalResilience

TikTok might seem like all fun and dance challenges, but it's also a powerful marketing tool. Imagine connecting with your customers through catchy videos that showcase your brand's personality. Plus, TikTok's algorithm loves engagement, so the more you interact with your followers, the more visibility you'll get. It's a whole new way to humanize your business and get creative with your marketing. #tiktok #tiktokforbusiness #socialmedia #socialmediamanagement #digitalmarketing #shapeshiftmarketing https://lnkd.in/e-H5VyWG

Advertisers are often tasked with determining the most effective strategies to engage their target audiences in the ever-evolving digital marketing landscape. This process involves understanding the marketing funnel, which delineates potential customers' journey from awareness to conversion. #funnelmarketing #LowerFunnelMarketing #upperfunnelmarketing

“Marketing doesn’t work on me. I’ve never watched an ad, clicked on it and bought the product because of the ad” 🤡 ^an actual comment someone made to me the other day 🙄 While this is clearly incorrect to me (and I’ll tell you why in a moment) it’s a common mindset that brand owners can have about TikTok marketing: “I’ve never bought something because I saw it on TikTok, so why should I use it to advertise my products?” *rolls up sleeves* An ad’s most powerful asset is NOT making you click on it and buy stuff. ¾ of ads are designed to make you add that brand, product or survive to your consideration set (eg a Mattress), so when the time does come when you need (or think you need) a new Mattress, the brand you consider buying from first is the one you had several points of contact with trough: - Ads - Organic brand content - Influencer collabs - Organic recommendations - (plus a load of other non-social media marketing that brands do alongside) EVERY purchase you make has been influenced by that brands’ Marketing choices, whether you’re conscious of it or not 🚀 #TikTokMarketing #DigitalMarketing #TikTokAgency #PowerOfMarketing 'We Know Social' 🐐. We have a proven track record of building brands through comprehensive creator marketing strategies and then scaling through paid social adverts. Currently have availability in 2025 for brands looking to win on TikTok 🥊

Marketeers: no matter how old you are, you need to be on TikTok. A little over a year ago I decided that rather than relying on the 'younguns' in my team to tell me about those random trending topics, or explain why we needed to be making a video about corn (IYKYK), I was gonna get out there and get involved myself. I'd spent a long time saying 'I'm too old for TikTok'. I'd spent a long time thinking 'I'm too old to understand TikTok'. And as a 40 year old marketeer that just wasn't good enough. So I started a new account dedicated to my other love, Harry Potter. (Side step, but the Wizarding World is my escapism. I don't really have any vices, but you bet I will spend all my money on HP Lego.) And you know what? It's SO. MUCH. FUN. I've even gone viral a few times and have over 7 million views on a video of me messing about with 'wands' in the park. But what has this taught me? Why is it so vital that every marketeer, no matter your age, is actively participating in TikTok? 1. There's so much 'TikTok culture' that permeates beyond the app. Phrases, sounds and trends that make it into mainstream culture. If you wait for it to become mainstream, and you to see it on your mum's FB, it's too late to capitalise on it. 2. Creativity is at its peak here. I'm constantly blown away by what I see - from content creators, influencers and other brands. There's so much inspiration and it moves so quickly there's always something to spark a fresh idea. 3. It shows respect to those working on the channel. TikTok is a powerhouse that, IMO, is only going to grow further; the opportunity to grow brand awareness and retail is second to none. By being present it shows you value the platform and those working on it. So if you're not already, get on it. Today. Do it. Off you pop. Oh and if you want to spend the next hour looking at videos of Harry Potter, here you go: https://lnkd.in/ekeHShyk What are your thoughts?

While I’m not shocked to see fashion, beauty and sports brands utilizing TikTok as a larger part of their social media strategy, this movement signals two larger themes. 1. Brands are expanding their social media footprint to go where their consumers are spending more time, showcasing the necessity of a social media manager to be obsessed with their customers/audience. 2. Social media marketers need to always be utilizing data to help make strategic decisions. Thank you to Social Media Today, LLC for sharing this article and helping to drive further discussion around how brands can expand their social media strategy to more platforms. For social media marketers, I recommend you consider how being hyper focused on your customer and letting data help you make educated strategic pivots can fuel success today and tomorrow. #SocialMedia #SocialMediaMarketers #Marketing

Over the past few years, social media has seen an unprecedented boom in usage among audiences of all ages. For brands, this has opened a world of opportunities.. along with some challenges. So, we’re looking deeper into some of these key challenges, and the solutions to tackle them. 𝗥𝗲𝗮𝗱 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁 𝗶𝗻 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁: https://lnkd.in/e82xbTaX #b2bmarketing #emergingtech #digitalmarketing #socialmedia #blog

Ever wish you could just hit "reset" on your Instagram feed? Now you can 👀 Big flippin' news from Instagram. They're rolling out a new feature that allows users to reset their content recommendations, giving them a clean slate for personalized feeds. That fresh start will recalibrate their algorithm based on their new interactions. If you're running organic campaigns, it means you finally get a second chance to make a first impression. Rumor is the big day is December 13th. So what should you do? ✅ Reassess your Targeting Strategy With content preferences being reset, users will explore different content. It's an opportunity for your content to stand out during this recalibration period. ✅ Focus on Early Engagement Getting users to engage with your content early after their reset will be crucial. Tailor-made engaging content can help influence their new algorithmic preferences. ✅ Prioritize Authenticity and Value This change gives users more control, meaning they may start fresh with a more discerning eye. Content that entertains and delights is more likely to make the cut as they build their new feed. The challenge? Make sure your content is the kind they want to see when starting over. #socialmedia #marketing #instagram

If you don't know what #programmatic advertising is and you're trying to reach your 𝙩𝙖𝙧𝙜𝙚𝙩 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙤𝙣𝙡𝙞𝙣𝙚, let's chat. Get started 🔗 https://lnkd.in/ecYW5YkB #PaidMedia #DigitalMarketing

When life gives you TikTok, make it a tool for your marketing strategy. 😎 Here are some key insights on how you can turn this vibrant platform into a profitable marketing channel. 💡 Understanding TikTok's Algorithm and Virality The algorithm works on specific user signals such as comments, likes, follows, and watch duration. The trick to going viral on TikTok? Authenticity and understanding your target audience. 💡 Creating Compelling Content The variety of content that TikTok accommodates is vast. Whether it's a tutorial, product demo, or a user-generated story, understanding what resonates with your audience is a game-changer. 💡 Marketing Strategies on TikTok Stay authentic, use influencer partnerships wisely, feature user-generated content, and never underestimate the power of hashtags. 💡 Setting Up and Using TikTok for Business Setting up a business account opens doors to selling features and analytic insights. 💡 Selling on TikTok Utilize the TikTok Shop feature and remember to identify your target market. Use ads wisely to boost your sales. 💡 Consistency and Analytics Post consistently and don't forget to use the analytics to understand your audience better. Remember, staying on top of trends and building a healthy community is crucial for long-term success. Curious to learn more about using social media for brand promotion? Comment 'freedom journal' to receive exclusive resources on this topic. For additional tips and resources, visit https://lnkd.in/gRp8yPQQ. Keep learning and stay hungry, folks! 🚀