Casey Jones’ Post

TikTok on the Chopping Block? Marketers, It's Time to Own Your Audience Thinking TikTok is your next big marketing win? Hold on. The new law potentially banning it in the United States highlights a scary truth: you don't control social media. So what can you do? Build your OWNED assets! Your website, blog, content -- these are YOUR turf. This way, you control the message & connect directly with your audience, no matter what platform goes belly up. Learn how to future-proof your marketing strategy. ➡️ https://lnkd.in/ekyqVwXa #marketing #socialmedia #futureproofing #contentmarketing #tiktok #socialmediamarketing

Transform your marketing with TikTok insights!   Unlock the power of social media by understanding how platforms like TikTok influence consumer buying behavior. Dive into the profound impact TikTok has on consumers and discover its potential to shape the future of marketing: https://loom.ly/GqsIgRQ   Need guidance to thrive in the TikTok era? We're here to help: 📞 0861 001 975 📧 [email protected]   #TikTok #SocialMediaMarketing #Marketing #Cognite

Feeling intrigued by the explosive growth of TikTok? 🚀 Dive into this article and uncover how TikTok's unique approach to short-form video content is transforming marketing strategies worldwide. From tips on creating your TikTok business account to the benefits of TikTok marketing, there's a wealth of insights awaiting you. Curious to hear your thoughts on: - The power of TikTok in driving product purchases 🛍️ - The increasing chances of content going viral on TikTok 🌟 - The role of influencer collaborations in TikTok marketing 🔗 Share your opinions and let's explore the impact of TikTok together! 🤔💬 https://lnkd.in/gfbtRVXZ

With the announcement that the TikTok ban will be upheld unless the app's Chinese parent company sells, FEC social media marketing managers must quickly adapt their strategies. To ensure your marketing efforts remain effective, here are the key next steps to consider: 1️⃣ Diversify Platforms: While TikTok has been a powerful tool for engagement, now is the time to strengthen your presence on other platforms like Instagram, YouTube, and Facebook. Tailor your content to each platform—Instagram for visuals, YouTube for longer-form content, and Facebook for community building and events. 2️⃣ Back Up Successful TikTok Content: If you’ve created viral or high-performing content on TikTok, back it up! Download and archive successful videos, captions, and analytics to preserve valuable assets in case the platform is banned or restricted. Repurpose these videos for Instagram Reels, YouTube Shorts, or other channels to keep that momentum going. 3️⃣ Double Down on Video Content: Video remains essential for audience engagement. With TikTok’s future uncertain, focus on short-form videos across other platforms like Instagram Reels, YouTube Shorts, and Facebook Stories. Highlight customer experiences, behind-the-scenes moments, and special offers to maintain a strong connection with your audience. 4️⃣ Leverage Email and SMS Marketing: Email and SMS remain reliable ways to directly engage your loyal customer base. Segment your lists and use them to share promotions, event updates, and exclusive offers. These channels help maintain consistent communication, no matter what happens with social platforms. 5️⃣ Focus on Local SEO: Strengthen your local presence by optimizing your content for local SEO. Post regularly on Google My Business, Yelp, and other local platforms. Encourage reviews and share user-generated content to increase visibility and foot traffic. 6️⃣ Monitor Emerging Platforms: Stay agile by keeping an eye on new platforms that may appeal to your target audience. Apps like YouTube, Snapchat, and Pinterest are evolving and could offer fresh opportunities for engagement. 7️⃣ Expand Influencer Partnerships: Influencer marketing remains a powerful tool. Expand collaborations to include influencers across Instagram, YouTube, and other platforms. This helps ensure continued visibility and engagement, even if TikTok loses traction. While the TikTok ban presents challenges, it also offers an opportunity to diversify your marketing strategy and ensure ongoing engagement. By backing up your content, leveraging alternative platforms, and staying adaptable, FECs can stay connected to their audience and continue thriving. Stay flexible, stay creative, and stay ahead of the curve! #FEC #SocialMediaMarketing #TikTokBan #FamilyEntertainment #DigitalMarketing #ContentStrategy #BrandEngagement #MarketingTrends #HQ #SpyNinjasHQ

Explore the transformative shift in digital advertising with 'Is the Instagram Feed Dead? Exploring the Rise of Vertical Videos.' Discover the compelling advantages of Instagram Reels over traditional feed posts, from remarkable engagement rates to enhanced ROI. This pivotal change underscores the potential of embracing Reels for brand success. Tincre is at the forefront, embracing Instagram's shift towards Reels to unlock their vast potential. Our platform leverages vertical videos to align with audience preferences, significantly improving engagement and campaign outcomes. Join us as we delve into the future of advertising, where Reels promise more meaningful connections. Read the full blog at: https://lnkd.in/dvVxA_Bk

Vertical video's growth is undeniable, and the data backs it up. Our new Tincre blog post covers #Instagram Reels' significance and its implications for paid media. It’s an interesting read from the nerds for the nerds. ⬇️ #onlineadvertising #metamarketing #metaads

Every part of the ‘marketing funnel’ is influenced by social media in 2024: → Discovery: 58% of shoppers say they discover products through social → Consideration: 50% research a product through social channels → More Consideration: 42% say social impacts their purchasing decisions → Conversion: 50% have bought products via social in the last year → Loyalty: 46% of shoppers follow their favorite brands (Numbers from Bazaarvoice report) That’s because ‘SOCIAL IS THE NEW SEARCH’ 🔎 But let’s be honest now … your company probably isn’t making enough content to be ‘searchable’. ‘Searchable’ content mostly falls into middle of funnel content. The stuff that tickles consumer consideration. That’s the content they’re searching for when they’re trying to make up their mind: 💭reviews 💭tutorials 💭use cases 💭behind the scenes of the business Marketers love creating the fun ‘top of funnel’ content - the trends, memes and funny stuff that reaches far and wide. Paid teams love making ‘bottom of funnel’ ads to boost growth. SO THERE’S A BIG GAP. The businesses that are succeeding on social are filling this gap with content what resonates with their audiences. REFY is a brilliant example of that ‘middle of funnel’ content strategy 💄 →They show real people use their products →They show the people behind the brand →They show their founder All of this builds trust and loyalty and connects with your audience!! And that ladies and gents is how you can add more middle of funnel content to your strategy Follow for more #creator and #marketing insights 🎨 stay bullish 🎯

Social media marketers share what TikTok group chats mean for brands, via #PRWeek: https://ow.ly/Qybt50T0Iat If you need support with your company's #sociamediamarketing, get in touch with us today! #socialmedia #digitalmarketing #marketing #TikTok

Instagram Reels are consolidated as a fundamental tool for digital marketing strategies at this moment. This blog provides you with the knowledge necessary to implement them…👌

𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲'𝘀 𝗼𝗻 𝗧𝗶𝗸𝗧𝗼𝗸...𝗲𝘅𝗰𝗲𝗽𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱? 🤔 With engagement rates 𝟰-𝟭𝟱𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 than other platforms, you might be missing out on a HUGE opportunity. But the real question is: should your brand even be on TikTok? Maybe not. TikTok’s fast, trend-driven culture isn’t for everyone. Some brands thrive here—others, not so much. Want to know if it’s worth your time? Start by: 📌 Checking out competitors and trends for fresh ideas 📌 Building detailed personas to shape your content 📌 Testing different video styles to see what hits 📌 Using influencers for genuine reach 📌 Tracking data to sharpen your strategy If you get it right, TikTok can be your launchpad to new audiences. But first, make sure it fits your brand’s goals. 📚 𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗶𝗻 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗯𝘆 Josh Pheneger:  https://lnkd.in/e43xYagR With special insights by Jean Ginzburg, Delsa Heredia, Bianca Sing, Williams Auto Group, Wil Reynolds, Chase Dimond, David Hamilton, & Dean Rojas. #TikTokMarketing #SocialMediaStrategy #KORTX #TikTokAdvertising #MarketingTips #DigitalMarketing