KORTX

KORTX

Advertising Services

Berkley, Michigan 2,497 followers

Providing digital advertising, data strategy and data-inspired creative solutions to brand and agency partners.

About us

KORTX collaborates with agencies and brands to translate their data and media into ownable, actionable insights and refined experiences for actual people—brands, agency staff, and their consumers. KORTX has worked with clients across various industries to create personalized digital experiences for end-users with KORTX products, processes, and partner teams, resulting in real, repeatable data-based breakthroughs. KORTX is in the Inc. 5000, recognized as “A Great Place to Work”, featured on the Black LUMAscape, and NMSDC-certified. KORTX was founded in Detroit, is still in Detroit, and believes that Detroit has gifted it a fundamentally different approach to optimization: experiences refined for people.

Industry
Advertising Services
Company size
11-50 employees
Headquarters
Berkley, Michigan
Type
Privately Held
Founded
2014
Specialties
Display Advertising, Search Advertising, Analytics, Marketing Automation, Social Marketing, Data Analysis, Content Personalization, Data Management, and connected tv

Locations

Employees at KORTX

Updates

  • Your ads should stalk gently, not scream. Location-based marketing and nudges feel more like a friendly tap on the shoulder. Location-based marketing (LBM) is where tech meets strategy—and this guide will show you exactly how to make it work for your brand. Here’s a sneak peek of what you’ll learn: 1️⃣ What is LBM, and how does it drive real-world sales? 2️⃣ The key strategies: geotargeting, geofencing, beaconing, and geo-conquesting. 3️⃣ How to use location data to find untapped, high-intent audiences. 4️⃣ How to steal competitors’ customers with geo-conquesting. 5️⃣ The future of LBM, including AI-powered, location-driven offers. Article by: Corey Rice With insights from: Gunnar Eisenmenger, Cyndi Loza, Will Cocker, N. Azam Kashmiri Read our guide. ➡️ https://lnkd.in/gy-QxUfm #LocationBasedMarketing #DigitalMarketing #MarketingTrends

    • No alternative text description for this image
  • KORTX reposted this

    View profile for Chris Rowell, graphic

    Co-Founder & CRO @ KORTX | Helping businesses make digital advertising decisions that actually work

    ❌ Ignoring traditional media? You might be cutting yourself off from loyal audiences. Ignoring it could be one of the biggest mistakes your brand makes this year. We’ve seen it firsthand: clients who abandoned traditional channels are returning. Why? Print, radio, TV, and out-of-home (OOH) still work—especially when integrated with digital campaigns. The results? Greater reach, more trust, and better ROI. 📺 Legacy audiences aren’t going anywhere. For industries like B2B, trade publications and broadcast media still drive significant engagement. These formats are trusted, and that trust translates into action. 🚗 OOH is smarter than ever. With programmatic capabilities and data-driven insights, out-of-home advertising now syncs with digital strategies, making it a must-have in your media mix. 💸 Digital-only is leaving money on the table. Overlooking traditional media means missing out on audiences who rely on these channels to discover brands and solutions. A smart strategy isn’t about “traditional or digital.” It’s about knowing when—and how—to use both. Are you ready to rethink your media mix? Let’s talk. 👇 #TraditionalMediaMatters #MarketingStrategy #DigitalAndTraditional

  • The Netflix password crackdown worked—and other platforms could follow in their footsteps. When Netflix said no more free streaming, most of us thought they'd take a hit. The opposite happened. 🎉 9.33 million new subscribers in Q1 2024 💰 $9.82 billion in revenue in Q3 2024 🚀 A healthy conversion of password borrowers into full-paying members People didn't quit their favorite shows for long. Instead, they got their own accounts—or paid for that extra member feature. While some casual viewers have fallen off, Netflix's paid engagement remains strong, and the ad-supported tier is another ace up their sleeve. With Netflix proving the crackdown doesn't tank engagement, other platforms are taking note. We've seen reports of TV platforms like Max, Hulu, & Disney getting ready to follow suit. These platforms are likely crunching the numbers and eyeing a revenue boost. Gaming platforms and audio platforms may soon follow suit. #StreamingWars #NetflixPasswordSharing #DigitalTrends #SubscriptionEconomy

    • No alternative text description for this image
  • ✨What’s on your 2025 Marketing Trends Bingo Card? The marketing world is evolving fast—from AI breakthroughs to the resurgence of traditional media (👋 hello, print & OOH). Everyone’s got predictions, and we want to hear yours! We’ve put together a blank bingo card so you can map out the trends you think will dominate in 2025. 🖊️ Add your ideas, share your bold predictions, and let’s compare notes! Fill it out and post your card below or share it on your LinkedIn. And don’t forget to check out the comments for our CRO, Chris Rowell’s predictions. #MarketingTrends #2025Predictions #BingoChallenge #DigitalMarketing

    • No alternative text description for this image
  • 💸 Got a "use-it-or-lose-it" budget remaining for 2024? ⏳ Or a few scoped hours to wrap up before year-end? We've got you covered with some timely end-of-year marketing ideas! 2024 was a wild one. Thanks to the election buzz, budgets and timelines haven't exactly stayed in their lanes. But there's still time to make the most of what's left. Check out 12 expert suggestions from the KORTX team, with a sneak peek at a few of our faves right here. Want more ideas to end the year strong? Dive into our full blog post 👉 https://lnkd.in/gQ6hyiat . #EndOfYearMarketing #UseItOrLoseIt #MarketingStrategy #DigitalMarketing

  • View organization page for KORTX, graphic

    2,497 followers

    Not all our campaigns save lives, but this one did. 🛟 We helped a government agency tackle speeding fatalities, delivering innovative campaigns for high-risk men aged 18-44. At the core of our work was KORTX Intelligence, which helped us decode audience data to design the ultimate strategy. By focusing on high-risk areas, dynamic creative tailored to pop culture, gaming, and sports interests, and real-time optimization, the campaign effectively resonated with key male audiences aged 18-44. KORTX's localized strategy delivered exceptional results, with industry-leading engagement and high video completions across English and Spanish markets. Here's everything we did to help our client achieve impressive results: 🆇 KORTX Intelligence 🎯 Audience Discovery 🧠 Strategic Planning 🌍 Bilingual Messaging 📍 Geotargeting 💻 Programmatic Display Advertising ▶️ Interactive Online Video Ads  🎨 Dynamic Creative Design 🔀 Cross-Platform Ad Optimization ⏱️ Real-Time Performance Monitoring 📊 Detailed Reporting Read the full case study here. ➡️ https://lnkd.in/gWiFAKni #TrafficSafety #ProgrammaticAdvertising #SocialImpactAdvertising #RoadSafety #LocalizedMarketing #BilingualMarketing #DataDrivenMarketingSavingLives #MarketingForGood #PublicHealthCampaign

    • No alternative text description for this image
  • ✨ 7 years! ✨ A big congratulations to Jessica Ostrom, our VP of Client Services, on 7 years at KORTX. During this time, she has risen through the ranks, starting as an Account Manager and now as our VP. Jess has a keen eye for detail and a natural talent for connecting with everyone: peers, subordinates, and clients alike. Maria Wittbold, our Sr. Account Manager and Team Lead, says about Jess, “I have had the pleasure of working with Jess over the last 6 and a half years at KORTX and can truly say that I am so grateful that our paths have crossed in our professional careers. She embodies all the qualities a great leader should have. She is honest, driven, charismatic, extremely thorough in every project she tackles, and is the biggest advocate for her team. Not only have I learned so much from her personally, but she continues to surprise me each day with her unwavering support and commitment to help everyone around her succeed.” Congratulations, Jess! #KORTXAnniversary #KORTX #EmployeeAnniversary

    • No alternative text description for this image
  • ✨ 2 years! ✨ Join us in congratulating Gunnar Eisenmenger, our Sr. Account Manager, on two years with KORTX! During this time, he’s shown exceptional initiative, especially in managing client relationships. Jessica Ostrom, Gunnar’s manager and our VP of Client Services, says about Gunnar, “It’s been wonderful to work alongside Gunnar these last couple years. No matter how complicated the campaign, he never hesitates to roll up his sleeves and get the work done. On top of that, he has a knack for finding new and unique insights within his data analysis that clients and internal teams find value in. This has led to him joining me in product testing to help ensure the data we’re showcasing in the platform aligns with our client’s needs. Gunnar’s dedication, expertise, and analytical skills have made him a true asset to both our team and his clients.” Congrats, Gunnar! #KORTXAnniversary #KORTX #EmployeeAnniversary

    • No alternative text description for this image

Similar pages

Browse jobs