Digital Remedy

Digital Remedy has earned the top spot on the Crain's New York Business Best Places to Work in NYC list for 2024! ☝️ This is the 12th year in a row that our company has been recognized. It is an incredible honor and a true testament to the team's commitment to fostering a positive, engaging, and inclusive work culture that empowers our Remediers. Interested in joining our team? Check out our open roles and learn why we’re not only a “Best Place to Work” but also the best place to learn, grow, and build lasting friendships. https://hubs.la/Q02QC1BN0 #DigitalRemedy #PerformanceMarketing #Crains #CrainsNY #CrainsBestPlaces #BestPlacesToWork #AdTechCareers #CompanyCulture #Hiring

We designed the Digital Remedy Platform to give our clients a front-row seat to their campaign performance. With complete transparency, advanced measurement capabilities, and seamless data visuals across CTV/OTT and programmatic media, the Platform helps marketers truly understand what makes their campaigns succeed and leverage those insights in real time. Read the full press release in Advanced Television to learn more: https://hubs.la/Q02_ZgRf0 #DigitalRemedy #PerformanceMarketing #CampaignMeasurement #CampaignPerformance #CampaignOptimization

As the industry continues to focus on the year ahead, Mike Seiman, CEO and Founder of Digital Remedy, shared some of his predictions with Streaming Media Magazine: 📈 “By 2025, programmatic advertising is set to become the dominant method for buying ads on Connected TV (CTV), revolutionizing how advertisers reach and engage audiences. Programmatic’s ability to deliver real-time, data-driven targeting and continuous campaign optimization is transforming the TV ad landscape, offering unprecedented precision and efficiency. As the adoption of programmatic grows, more integrated solutions are expected to streamline the ad buying process, enhancing both the speed and effectiveness of campaigns...” 🏛️ “A second Trump administration could significantly reshape the digital advertising landscape, with relaxed regulations benefiting big tech and digital ad platforms...fewer regulatory hurdles might spur further investment in AI and automation, driving innovation in programmatic advertising and improving campaign efficiency. However, the backtracking on privacy protections could create a more fragmented regulatory environment (numerous state laws remain in effect), eroding consumer trust in digital platforms and ultimately forcing advertisers to reconsider their strategies and shift budgets away from certain digital channels.” Check out the article for his full commentary, plus more predictions from fellow industry leaders: https://hubs.la/Q02_YGrG0 #DigitalRemedy #PerformanceMarketing #AdTech #AdTechPredictions #CTV #Streaming #Advertising #DigitalAdvertising

Capturing consumer attention starts with choosing and deploying the right creative, but that is only the beginning. Working with an end-to-end creative partner ensures maximum performance for your campaign. At Digital Remedy, our team of activation experts handles everything from initial strategy to creative optimization by: 🔴 Unit 🔴 Size 🔴 Duration ℹ️ Learn more about our Creative Suite offering: https://hubs.la/Q02_wZrf0 #DigitalRemedy #PerformanceMarketing #Creative #CreativeProduction #CreativeAds #CreativeSolutions #CreativeOptimization #Optimization

'Tis the season for industry predictions! 🔮 What's in store for the retail space in 2025? Here's what Jeremy Haft, CRO at Digital Remedy, shared with the Path to Purchase Institute: 🤳 “Interactive and shoppable ads are set to grow in popularity on CTV platforms, allowing viewers to engage directly with ads by purchasing products or participating in interactive content. This shift will create more immersive and engaging experiences, enabling advertisers to drive immediate action and enhance the overall effectiveness of their campaigns.” 📊 “As third-party cookies decline, first-party data — such as purchase history and consumer behavior — will become increasingly valuable for advertisers. Retailers, in particular, will leverage this rich, actionable data to create precise ad targeting strategies, optimizing campaigns and driving better performance. The need for scale and consolidation will grow, as the market becomes saturated by smaller retail media networks.” Read the full article for more on Retail's next big things to look out for: https://hubs.la/Q02_xG2d0 #DigitalRemedy #PerformanceMarketing #Retail #RetailMedia #2025Predictions #Ecommerce #ConsumerData #ConsumerExperience #AI #CTV #AdTech

In today's competitive higher education landscape, connecting with prospective students requires targeted strategies that meet students where they are—online, across their devices, and in their daily lives. From SEO to OTT/CTV, social media to digital audio, we're diving into proven methods to help your institution boost enrollments, increase engagement, and stay top-of-mind with tech-savvy learners. Check out our latest blog to learn how Digital Remedy can be your trusted partner in building high-performing campaigns tailored to each stage of the student decision funnel. https://hubs.la/Q02_lNk00 #DigitalRemedy #PerformanceMarketing #DigitalAdvertising #HigherEdMarketing #HigherEducation #StudentEngagement #StudentEnrollment

This week, Omnicom agreed to acquire Interpublic Group (IPG), in a $13.25bn deal that creates the world's largest agency holding company. Jeremy Haft, CRO at Digital Remedy, shared his thoughts in MarTech: “The deal signals a shift towards greater concentration in the ad industry. Larger entities will continue to dominate the space, but this could also open the door for independent agencies. With the combined Omnicom/IPG entity controlling more of the major brands, smaller clients may look to independent agencies for a more personalized, competitive offering — creating new opportunities for agencies that might have previously been shut out of the biggest opportunities. Ultimately, the merger could foster more competition in the marketplace, encouraging agencies to innovate, drive effectiveness, and deliver growth rather than simply competing on pricing.” Check out the full article for more industry hot takes: https://hubs.la/Q02_k5Qx0

Performance Marketing World Thank you for including my thoughts on the Omnicom x IPG merger! Excited to see how it plays out in our constantly changing industry!

❓ Do you spend a lot of time sifting through various campaign reports? ❓ Do you wrack your brain for insights on how to reach more customers while maintaining budget efficiency? ❓ Do you wonder what part of your campaigns are actually making a difference, but don’t know how to find those answers? If you answered yes to any or all of these questions, you’re in luck! The Digital Remedy Platform and our team of experts are the solutions to getting the right data and the right insights. See how we can help → https://hubs.la/Q02_2HR-0 #DigitalRemedy #PerformanceMarketing #CampaignMeasurement #CampaignPerformance #CampaignOptimization

Is Google’s dominance in search and advertising really guaranteed? In his latest byline in AdMonsters, Digital Remedy CEO and Founder Mike Seiman challenges conventional thinking surrounding the U.S. DOJ’s dual anti-trust cases against Google. While many anticipate a transformative impact on the digital ad industry, Mike breaks down why these lawsuits are irrelevant to the future—and how AI, evolving search behaviors, and diversifying CTV ad spend could reshape the digital landscape over the next 5-10 years. 📝 Dive into the full piece for more: https://hubs.la/Q02-_5bm0 #DigitalRemedy #PerformanceMarketing #AdTech #AI #SearchInnovation #ProgrammaticAds #DigitalAdvertising #DOJvGoogle #FutureOfSearch