Ryan Mitchell’s Post

TikTok overtakes YouTube in video marketing Digiday+ research indicates that this year, TikTok has overtaken YouTube in video marketing usage among brands and retailers, with 67% posting on TikTok versus 60% posting on YouTube. Snapchat was the third most-popular channel with 13% of survey respondents posting there. The study reflects data from a specialized audience of publishers, agencies, brands, and tech professionals, highlighting TikTok's rising prominence in the social media marketing landscape.

Fresh Social Media Updates to Fire Up Your Strategy 🔥 The holiday hustle is in full swing, and the social media world didn’t skip a beat. This week, we’ve spotted new tests, features, and tools that could shape how brands connect and engage. 🧵 Threads is exploring the option for users to set any feed, including a chronological Following feed, as their default view. 🔥 Fuel for thought: For marketers, this shift reinforces the importance of building genuine follower relationships and creating content that earns its place in curated feeds. ➕ Instagram is testing a new location for the DM button on the bottom function bar, replacing the "+" button. 🔥 Fuel for thought: Brands should prepare for a potential shift in how users interact with their content, especially in Stories and Reels. 🖼️ Instagram is testing a more freeform collage feature for Stories, letting users combine multiple photos into a dynamic layout 🔥 Fuel for thought: This update opens creative doors for brands to share more engaging, authentic moments. It’s a great way to experiment with storytelling while standing out in the competitive Stories feed. 🎄 TikTok has released a guide on how to make standout video content this holiday season: https://loom.ly/-azdUdM 🔥 Fuel for thought: These guides are a goldmine for improving campaign performance. If you’re not already leveraging TikTok’s insights, now’s the time to jump in and level up your holiday marketing. As the social media landscape shifts, so should your strategy. Let’s ignite something extraordinary—drop us a message today! #SocialMediaUpdates #Instagram #TikTok #Threads #MarketingUpdates #MarketingAgency

Facebook Marketing Strategies for the Modern Brand In the digital age, a strong online presence is crucial for businesses of all sizes. One platform that continues to dominate the social media landscape is Facebook. With over 2.8 billion monthly active users, Facebook offers a vast audience for brands to connect with. This blog post will delve into the importance of Facebook marketing for modern brands, and how you can leverage it to grow your business. Creating a Strong Brand Presence on Fac #socialaiplanner #golazoservices #socialmediamarketing #socialemediamarketing #chatgpt #socialmedia #contentcreation

Social media can no longer be an afterthought; brands must embrace a Social-First approach. Viral Nation has partnered with Ad Age for their recent article "The Revolution Will Be Socialized: The New Marketing Playbook" to emphasize the significance of Social-First marketing. Learn how social-first brands like E.L.F. BEAUTY have become leaders in their industries by engaging consumers at every social touchpoint. Read more here: https://lnkd.in/eqTmyYbC #AdAge #GenZ #GenAlpha #SocialFirstMarketing #SocialMedia

Brand discovery via social media overtakes search engines and TV ads Shoppers are discovering brands and products via social media ads, recommendations, and updates from brands’ social pages more so than other channels, with over a third (38%) discovering brands via these methods, more than search engines (37%) and TV ads (35%). https://lnkd.in/eBuue9eQ

JUST RELEASED: Are your campaigns effectively reaching your target audiences? In collaboration with Qrious Insight, the Game-Changing Shift report series delves into social advertising effectiveness. How does personal media choice affect brand campaigns? We’ll explore the impact in 4 categories, starting with #QSR. Check out the full report ->>> https://lnkd.in/eKkAkXZM #qsr #report #reportseries #brandadvertising #mobileadvertising #mobilegames

Ever wondered how the world's most successful brands dominate Instagram, Facebook, and Google? It's not just luck – it's a strategic blend of art and science meticulously crafted 🔍 Instagram: Picture-Perfect Engagement Instagram isn't just about pretty pictures anymore – it's a powerhouse for brands to connect with their audience on a deeper level. Know the secret sauce to crafting Instagram campaigns that stop the scroll and turn followers into loyal fans. From eye-catching visuals to compelling captions, we've got you covered every step of the way! 📈 Facebook: Targeted Precision, Maximum Impact In the world of Facebook advertising, precision is key. Your brand can laser-target the exact audience that matters most. Whether it's through engaging content, strategic ad placements, or data-driven insights, we'll help you harness the full potential of Facebook to drive real results for your business. 🔝 Google Advertising: When it comes to Google, being at the top is non-negotiable. With strategic keyword optimization, compelling ad copy, and meticulous campaign management, we'll ensure your brand stands tall in the digital landscape. It's time to stop wondering and start winning with MM NOVA! Whether you're a budding startup or an established powerhouse, our social media advertising strategies are customized for your goals and objectives. Let's write the next chapter of your brand's success story together – contact us today! #MMNOVA #SocialMediaAdvertising #DigitalDominance #UnlockYourPotential #GoogleAds #FacebookAds #InstagramAds

JUST RELEASED: Are your campaigns effectively reaching your target audiences? In collaboration with Qrious Insight, the Game-Changing Shift report series delves into social advertising effectiveness. How does personal media choice affect brand campaigns? We’ll explore the impact in 4 categories, starting with QSR. Check out the full report.

JUST RELEASED: Are your campaigns effectively reaching your target audiences? In collaboration with Qrious Insight, the Game-Changing Shift report series delves into social advertising effectiveness. How does personal media choice affect brand campaigns? We’ll explore the impact in 4 categories, starting with QSR. Check out the full report.

Do you have a plan for times when Facebook and Instagram shut down? (aka, like yesterday 🤪) Here's a crash course on choosing the right marketing channels for your audience. 🤓 I could write a WHOLE LOT about this, but this quick read gives you a great overview of marketing channels and how to choose the right ones for your audience (that aren't just social media!) + then track progress and make adjustments. As always, holler with questions! #crashcourse #marketingcrashcourse #marketing101 #marketingchannels #knowyouraudience #whensocialmediabreaks #diversifyyourmarketing