Dominec Holmes’ Post

Thinking of starting a marketing campaign on TikTok? No kidding, everybody's wondering how this Gen Z social network can be leveraged for marketing. Then, let's keep going the Social Media Marketing Series with some practical TikTok best practices. I'd highlight three features to leverage for your TikTok strategy: 📉 First, the "Trend Riding": Stay in the loop with TikTok trends and challenges to inject your brand into the conversation. Put your own spin on popular challenges to showcase your brand's personality and authenticity. #️⃣ Hashtag Strategy: Hashtags are your best friends on TikTok! Research trending hashtags relevant to your niche and incorporate them strategically into your content to boost discoverability. ➿ Duets and Stitch: Leverage the power of collaboration by encouraging users to duet or stitch your content. It's a fun way to engage with your audience and tap into the viral potential of TikTok's collaborative features. As usual, consistency is key across all social media platforms! 🗝️ Whether you're on Instagram or TikTok, maintaining a cohesive brand identity and engaging regularly with your audience will set you up for success. But don't just keep doing the same things: keep experimenting, stay authentic, and watch your social media presence soar! ✨ Got any other killer tips to share? Drop them in the comments below! Let's keep the conversation going and feed each other with insightful marketing and communication tips! 🙏

Why does successful SMM extend beyond just Facebook and Instagram? Today we discuss the unique advantages of platforms like TikTok, LinkedIn, Pinterest, and others in reaching specific audiences, diversifying risk, and enhancing brand authority. Read our new article on how brands can use different platforms to create more personalized content, deepen connections with their audience, and strengthen their overall online presence! https://lnkd.in/dG9Kyf3Z

Lost in the Digital Noise? Here’s Why Your Startup Isn’t Getting Seen "In today’s crowded digital world, it's easy for your startup to get lost in the noise. If you feel like you're shouting into the void and not getting noticed, here’s why it might be happening: 🔸You’re Trying to Speak to Everyone. When you try to appeal to everyone, you appeal to no one. Narrow your focus. Get specific about who you’re talking to and what problem you’re solving. 🔸Your Content Lacks Clarity. A confused mind says “no.” If your messaging is all over the place, people won’t know what you stand for. Keep your content clear, concise, and targeted to your audience's needs. 🔸No Consistent Branding. Your brand isn’t just your logo—it’s the experience people have with you. From your tone to your visuals, consistency builds recognition and trust over time. 🔸You’re Relying Too Much on Organic Reach. Organic reach is important, but it’s not enough. Invest in paid ads or partner with influencers to expand your visibility beyond your immediate network. 🔸You're Not Engaging with Your Audience. It’s not just about posting—it’s about listening, responding, and interacting. Engage in conversations with your audience and create content that sparks discussion. Test different platforms and formats to see where your audience responds best. What works for one channel might not work for another. Visibility isn’t just about being louder—it’s about being smarter. Focus your efforts where it counts, and your brand won’t just get seen, it’ll get remembered. What’s your biggest challenge in getting noticed?

🚀 The Marketing Techniques That Are Winning in 2024 🚀 The world of marketing is evolving faster than ever. To keep up, brands are shifting from traditional approaches to strategies prioritizing authenticity, personalization, and community engagement. Here’s what’s working right now: 🔍 1. Personalization is the New Norm Consumers expect experiences tailored to them. Leveraging data to create customized content, ads, and email campaigns can transform one-time visitors into loyal customers. If you’re not personalizing, you’re missing out. 🎥 2. Video Marketing is Still King Short-form videos and live streaming are driving higher engagement than ever before. Platforms like TikTok and Instagram Reels reward creativity, while live streaming offers a real-time connection. If a picture is worth a thousand words, a video is worth a million. 🤝 3. Influencers and User-Generated Content With their niche followings, micro-influencers are proving more effective than big names. Pair that with user-generated content, and you’ve got authentic social proof that drives trust and conversions. 🛍️ 4. The Rise of Social Commerce Social media isn’t just for brand awareness—it’s a sales channel. Integrating shoppable posts and social proof directly into platforms like Instagram and TikTok simplifies the path from discovery to purchase. 🌍 5. Purpose-Driven Marketing Consumers are choosing brands that align with their values. Whether it’s sustainability, social impact, or ethical practices, showing you care about more than profit can be a game-changer. The key takeaway? Marketing today is about more than just selling; it is about connecting, solving problems, and creating meaningful experiences. 💡 What techniques have you found most effective this year? Drop your thoughts in the comments! 👇 #Marketing #DigitalMarketing #ContentMarketing #InfluencerMarketing #SocialCommerce #Personalization #VideoMarketing #BrandStrategy #CustomerExperience

Ever wondered why some ads feel more authentic, and others just scream "SALES"? I had a conversation with Zan Bongiovi and Diya Varadaraj, and they shared all their wisdom on #TikTok's Spark Ads. It was a game-changer for me. What’s a Spark Ad? Imagine boosting an organic post—whether it's from your brand’s profile or a creator's profile. The magic happens when the post comes from a creator's handle. Here’s why: 👉🏼Organic Feel: Users see it as content from a regular person, not a brand. This makes it feel more genuine. 👉🏼Higher Engagement: Ads that don’t look like ads perform better. We’ve seen higher CTRs because they resonate more with the audience. Key Takeaways: - Authenticity wins. Ads that blend in with regular content get more engagement. - Use creator handles to boost your posts. It feels natural to the audience and enhances trust. - Track your performance. Higher CTRs are just the beginning; the real value is in meaningful interactions. - Address creator fatigue. Spark Ads can help creators avoid burnout by making their content feel more authentic and less forced. Learning from this, I’m more convinced than ever that blending authenticity with strategy is the way forward in influencer marketing. What’s your experience with boosting organic posts? #linkedintips #influencermarketing #creators

Most people get stuck in the Facebook vs. TikTok debate. But I've mastered both. Here's how I maximize brand awareness on each platform: -On Facebook, I leverage its detailed targeting for precise audience reach. -TikTok's viral nature requires content that's trend-setting and visually captivating. -I develop unique content strategies tailored to the strengths of each platform. -Facebook is great for in-depth stories; -TikTok for quick, impactful messages. ↳ My focus is always on creating engaging, share-worthy content. ↳ Simple, clear messaging wins on both platforms. ↳ The formatting? It's always on point. ↳ I blend originality with platform trends for 69% of my strategy. ↳ No settling for generic strategies. No wasting content potential. I craft every post to leverage each platform's unique value. That's about mastering the art of platform-specific marketing. I'm here to lead, not follow. Why blend in when each platform offers a unique stage? Why echo others when you can set the tone? Mastering brand awareness is about strategic distinction. ↳ tailored to where your audience thrives. You won't make an impact by doing the same old. Time to shine, marketer. So, don't just post on Facebook or TikTok without a game plan. The strategy and creativity behind your content is your real advantage. Not just the platform. -- 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀?

Title: Unleashing the Power of TikTok for Business Growth 🚀 Introduction: Did you know that TikTok boasts a mind-boggling 1 billion active users, making it a goldmine of marketing opportunities? Understanding the platform's dynamics can revolutionize the way you connect with your audience, promote your brand, and drive sales. Let's break down some essential concepts. 1. Understanding TikTok's Algorithm 👓: TikTok tailors content to individual user preferences. By determining the type of content your audience enjoys and the accounts they follow, you can create posts that are most likely to be discovered and start trending. 2. Harnessing Hashtags 💡: Hashtags are the beacons that guide TikTok users to your content. Extensive hashtag research and utilization can boost your visibility significantly. Go the extra mile, create a branded hashtag, and watch a vibrant community sprout around your business. 3. Riding the Trend Waves 🌊: TikTok thrives on trends and challenges! Participating in the latest trends not only amplifies your visibility but also boosts audience engagement. Just remember, stay true to your brand. 4. Win-Win Collaborations 🤝: Collaborating with influencers or brands that align with your ethos can help you reach fresh audiences. Choose your partnerships wisely; authenticity matters. 5. Keeping It Real 🎯: TikTok users value authenticity beyond all else. Avoid overtly promotional content; instead, showcase your creativity, entertain, and educate your audience. 6. Evaluating Success 📈: Metrics like likes, shares, and comments do matter, but growth lies in scrutinizing engagement rates, reach, video completion rates and tracking conversions and sales. Conclusion: Unraveling the secrets of TikTok Trends can provide a robust thrust to your marketing strategy. It's about understanding the algorithm, leveraging hashtags, riding trends, partnering wisely, staying authentic, and continuously assessing success. With TikTok's extensive user base, expanding your reach and driving sales has never been easier. Just remember, 'success' on TikTok varies from other social media platforms and demands a unique approach for each business. Would love to hear your thoughts on this. Comment 'freedom journal' for exclusive resources on how to optimize social media marketing to bolster your business. To dig deeper, visit https://lnkd.in/gRp8yPQQ 🚀. All aboard the growth express! 🚀

Are you missing out on the massive brand awareness potential of YouTube or TikTok? Over half of marketers are leveraging it for top-of-funnel goals, while you may still be stuck in old marketing habits. 🔍 TikTok's New Search Ad Placement TikTok has rolled out Search Ads Campaign, giving advertisers more control over ads in search results. This new feature allows brands to: - Connect with high-intent audiences during crucial search moments - Optimize campaigns for performance and scale - Use planning tools to align content with search behavior - Target keywords and block negative keywords Early tests show brands running Search Ads alongside in-feed ads saw an average 20% increase in conversions at similar or better costs. At KYBER, we've been experimenting with TikTok's search ads and seeing promising results in terms of reaching users actively searching for relevant topics. 💻 YouTube for Brand Awareness YouTube has become a powerhouse for brand awareness campaigns: - 57% of marketers use it for top-of-funnel goals - 26.5% focus on bottom-of-funnel activity - Over 2.5 billion monthly active users make it prime for product discovery To maximize YouTube for brand awareness: - Create high-quality, engaging video content - Optimize for YouTube search - Leverage influencer partnerships - Use YouTube advertising options We've found that consistently publishing valuable content on YouTube has significantly boosted our brand visibility and engagement. How will you adapt your marketing strategy to capitalize on these emerging trends and platforms?

Many social media marketers and agencies are still not aware of the 'Growing Creator Economy'. Social media marketing tactics need to evolve to effectively engage with creators and their audiences considering the growing creator economy. Here are some of the best tactics tailored for this environment which genuinely work. 1.Collaborate with Creators: Partner with creators who align with your brand values and target audience. Collaborative content includes sponsored posts, product reviews, giveaways, or co-created content that leverages the creator's unique style and voice. 2.Influencer Affiliate Programs: This is one of the best tactics to form community of your own brand using the creator's audience. It is very simple offer influencers and creators affiliate partnerships where they earn a commission for driving sales or conversions through their unique tracking links or promo codes. This incentivizes creators to promote your products/services authentically along with you getting a loyal base of customers. 3. User-Generated Content Campaigns: Encourage creators and their followers to generate content related to your brand or products, which can include challenges, hashtags, or contests where participants share their experiences or creativity. UGC campaigns help increase awareness and engagement. 4. Provide Value to Creators: Simply paying creators for the deliverables does not work effectively anymore, along with that offer creators resources, tools, or exclusive access to your products/services that they can leverage to create valuable content for their audience. This can include early access to product samples. 5. Long-Term Partnerships: Instead of one-off campaigns, consider establishing long-term partnerships with creators who genuinely believe in your brand. Building trust and loyalty with creators can lead to more authentic and sustainable collaborations over time. By implementing these tactics, brands can effectively tap into the power of the creator economy to reach and engage with their target audience in meaningful ways. #socialemediamarketing #marketingagency #learnandgrow #smma