Chartwell Agency’s Post

🥗 I couldn’t believe it when Amanda Rottier told me that they launched the NYT Cooking app with virtually no marketing budget. At first, I figured they must have grown by leveraging NYT's existing traffic. But no — it turns out that they attracted an audience of 10-12 million uniques per month by leveraging SEO and the natural authority of the NYT domain. They built their own audience instead of cannibalizing existing traffic. Amanda also told me about: 💸 How they converted that audience into paying subscribers 🐣 Shaping the behavior of a fledging community 🕶️ And so much more than I can capture here ... #ProductDevelopment #ProductDesign #SubscriptionModel #GrowthHacking

Does your TikTok look a little different today? Maybe a little bit more transparent? TikTok has been in the news a lot recently, but this time it's for something really cool. They're the first social media platform to join the Content Authenticity Initiative and provide actual credentials on AI generated and modified content. This gives you the power to decide for yourself if what you're seeing is what you think it is. It's really worth a read to see how Adobe and others are committed to transparency and responsible uses of technology! #ai #CAI #tiktok #AIArt #SocialMedia #Adobe #Innovation

As it turns out, clickbait in one form or another has existed almost as long as there have been newspapers. Today’s clickbait might look different from clickbait of the past, but how different is it, really? One thing that has changed is the medium. After all, the very term “clickbait” refers to the act of compelling an internet user to click on something through enticing imagery and/or an engaging headline. One thing that hasn’t changed is the motive. Publishers of online content operate based on the same ad-based model wherein readership (aka views in the modern context) equates to revenue as did newspaper publications of yore. The only differences today are the methods of application (click-through rate, pay-per-click etc). It’s hard to discuss modern-day clickbait without mentioning the trailblazer of the internet era’s attention economy. From the outset, BuzzFeed’s primary goal was to garner clicks and they were happy to do pretty much whatever it took to get them. This led the company to reinvent practices such as headline optimisation for the digital age. In BuzzFeed’s headline doctors’ hands, a video with an accurate but mundane title – “Zach Wahls Speaks About Family” – would become the sensational “Two Lesbians Raised a Baby and This Is What They Got” and go on to accumulate 19 million views. BuzzFeed explicitly prioritised piquing interest over publishing content that people would appreciate after they landed on the page. They were not out to please but rather to garner clicks. They learned that the way to do so is to incite outrage and other (usually negative) emotions. Our negativity bias, once useful for keeping us alive, now primes us to keep clicking and clicking despite knowing that we are unlikely to be satisfied. And although they discovered new, data-driven ways to tap into this bias, BuzzFeed were far from the first to pick up on and capitalise upon this quirk of human psychology. Go read part three on our site or by checking back next week for even MORE fascinating insights into the world of clickbait and its implications! https://lnkd.in/eXbKP_ZR. #Clickbait #Journalism #Language #ContentMarketing #MarketingAgency #DigitalMarketing

Unleash the power of viral products: How to create print-on-demand designs people can’t resist @RachelRofeBusinessTips

Social media marketing is a lot like cooking. You throw in some content, sprinkle a bit of engagement, add a dash of creativity, and hope it doesn’t end up overcooked or underwhelming. 🍳 But when you get the recipe just right? *CHEF’s KISS* You’ve got a viral dish! Remember, the secret ingredient is always... A strong Wi-Fi connection.😅 #DigitalChef #SocialMediaMarketing"

The stuff of nightmares!!!! 😱 Fortunately, not a problem I'm having with my current project (working with Darren Caveney comms2point0); a deep dive review of organic social media for a council in the South, using excellent Orlo data to get to some really key insights that will help the team make the most of their stretched time and resources going forwards. An idea emerging from this and other work in the sector is a 'typology' for content that the data suggests works on organic socials. With the huge financial pressure on local government, I guess the reality for many will be less money for important campaigns, meaning a need to maximise the effectiveness of organic (or focus on other methods, of course). So a question to relevant people in my network; would a data-informed 'typology of success' for organic social in #localgovernment be useful? And what else might help you during these tough times? #localgovernment #datainsights #datacommunications

"Going viral" is a shared aspiration for many. Sure, it's nice to get extra eyes on your content, but what happens when the digital dust settles on that post? I see virality as the icing on your content cake 🎂 BUT, if you don't have any other content to back it up, and keep people interested, your viral content will be like a display cake. Decorated on the outside and hollow on the inside. That's why it's so important to keep a steady flow of content on your page and be an engaged member of your online community. So, if you ever do go viral, that cake you've been baking (consistent posting & engaging) is the most beautiful AND delicious cake that has people salivating for more. #morningthoughts

If your inbox is like mine, there's an extraordinary amount of spam right now. That means that paying attention to your unsubscribe rate is a key metric to focus on. Unsubscribe rate? Why would that matter? Because it can tell a story on if your content is resonating with your audience. While click-through rates can tell you what your audience cares about within the content you're putting out, unsubscribes show whether the content as a whole matters to them. I know that we want to revisit some of the benchmarking that we've done, but here's some data that I think still holds up. What else tells you if content ISN'T working for your audience?

Marketing is all about trial and error. Even the most famous marketers use A/B testing to create their viral posts. In our latest episode of Analytics Unplugged, Katie Wayles and Dave Sims talk about MrBeast, the 26-year-old YouTube sensation with 305 million subscribers. Using this example, they discuss the importance of fresh, authentic content.   How does your team use A/B testing? Comment your experiences below to join the conversation! 

🌟 Our latest #webinar episode is live! 🌟 In our fourth installment of the series, we dove deep into the world of strategic #marketing with an incredible panel of experts. If you’re looking to drive growth and success through a blend of paid, organic, and loyalty strategies, this episode is a must-listen! Here are three key takeaways that stood out: 🔶 The Power of Social Proof: Duane Sprague of Shopper Approved emphasized the importance of managing your online reputation. In today’s digital landscape, consumers are more likely to trust brands that showcase positive reviews and #SocialProof. Whether through organic search results or paid advertising, having a strong reputation can significantly impact your conversion rates. Remember, people want to see that others have had positive experiences with your brand before they make a purchase! 🔶 Integrating Paid and Organic Strategies: George Ryan of Flocksy shared valuable insights on maintaining a consistent narrative across all marketing channels. It’s crucial that the message in your Google Ads aligns with the content on your landing pages and social media. This consistency not only builds trust but also enhances the customer journey. By ensuring that your paid and organic efforts work in harmony, you can create a seamless experience that drives engagement and loyalty. 🔶 Personalization is Key: Nikita Vakhrushev from ASPEKT highlighted the importance of personalized customer experiences. In a world where consumers are bombarded with options, tailoring your approach can set you apart. From capturing customer data to sending personalized messages on special occasions, these small touches can lead to significant returns. As we discussed, a simple birthday message or a targeted follow-up can turn a one-time buyer into a loyal advocate for your brand. 🎥 Tune in to watch the full episode for more insights from our panelists, including Chirag Lathiya from Feedspace.io, as they share their expertise on blending marketing strategies for sustainable growth. 👉 Don’t forget to follow us on LinkedIn for more updates and insights from our discussions! Let’s drive growth together! 🚀 https://lnkd.in/gK7Vz67X #MarketingStrategies #SocialProof #CustomerExperience #Podcast #GrowthHacking #BrandLoyalty