Jason Ford’s Post

RSS (Really Simple Syndication) is a powerful tool for aggregating and distributing content, ensuring your users receive the latest news, articles, or product updates instantly. 💻 Learn how to leverage RSS feeds and push automation to enhance content distribution and ensure prompt update delivery 👉 https://lnkd.in/dsDTdrq4 This automation enhances user engagement and keeps your audience informed in real-time. Perfect for publishers, e-commerce, and any industry needing timely updates.🔔 #rss #pushnotifications #webpush #mobilepush

New Ofcom research out today on user experience of social media content controls and Ts&Cs. On the former, 22% of respondents didn't know content controls exist and, of the 26% of respondents who had used them at least once, under half thought they were effective. On Ts&Cs, 52% of users never read them when signing up to a service. #onlinesafetyact #onlinesafety #onlineharms #internetgovernance #internetregulation #socialmedia #safetybydesign https://lnkd.in/evSCb_wr

Do Social Media Algorithms Assist In Content Moderation Decisions? Attention all digital citizens! Have you ever stopped to think about how social media algorithms influence the content moderation decisions made by tech giants? Dive into the fascinating world of algorithms and their pivotal role in shaping the content we see online. From prioritizing posts based on our behavior to struggling to differentiate between appropriate and inappropriate content, these algorithms play a crucial role in our online experiences. But beware - their imperfections can lead to serious consequences, such as the spread of harmful misinformation and hate speech. Join us on a journey to unravel the complexities of social media algorithms and their impact on content moderation decisions. Hold on tight as we navigate the intricate balance between safety, accuracy, and freedom of speech in the digital realm. The power is in our hands to demand transparency, accountability, and fairness from tech companies as we strive for a safer and more inclusive online community. Let's shape the digital landscape together, one algorithm at a time. https://lnkd.in/gYNMW5Ys

Do Social Media Algorithms Assist In Content Moderation Decisions? Attention all digital citizens! Have you ever stopped to think about how social media algorithms influence the content moderation decisions made by tech giants? Dive into the fascinating world of algorithms and their pivotal role in shaping the content we see online. From prioritizing posts based on our behavior to struggling to differentiate between appropriate and inappropriate content, these algorithms play a crucial role in our online experiences. But beware - their imperfections can lead to serious consequences, such as the spread of harmful misinformation and hate speech. Join us on a journey to unravel the complexities of social media algorithms and their impact on content moderation decisions. Hold on tight as we navigate the intricate balance between safety, accuracy, and freedom of speech in the digital realm. The power is in our hands to demand transparency, accountability, and fairness from tech companies as we strive for a safer and more inclusive online community. Let's shape the digital landscape together, one algorithm at a time. https://lnkd.in/eTktUbdH

If you think that decentralized publishing (e.g. channels like Substack) is the future, then the notion of Superformats is a pretty interesting. It seems like decentralized publishers with low overhead and direct audience connections are a way to fix many of the financial & structural issues that ail many categories of publishers. This notion of Superformats is pretty sci-fi 🔮 , but if you believe that things will go more decentralized, it holds some water. Enjoy: https://lnkd.in/gGgpf_gK

As the quality bar for content (and search) keeps dropping to eventual zero, building audiences is definitely the way forward. https://lnkd.in/ehpsih93

Do you also want to stay updated with your audience's sentiments and interesting new content topics? Use Google Alerts! For more such information, stay tuned with us! #Seostrikers #GoogleAlerts #StayInformed #StayUpdated #relevantkeyword #audiencesentiment #BrandReputation #viralreels #informativereels

𝐓𝐇𝐄 𝐆𝐀𝐓𝐄𝐃 𝐀𝐆𝐄 (𝐌𝐲 2025 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧) 𝘛𝘩𝘦 𝘍𝘳𝘦𝘦 𝘐𝘯𝘵𝘦𝘳𝘯𝘦𝘵 𝘪𝘴 𝘋𝘦𝘢𝘥. 𝘓𝘰𝘯𝘨 𝘓𝘪𝘷𝘦 𝘵𝘩𝘦 𝘖𝘱𝘦𝘯 𝘐𝘯𝘵𝘦𝘳𝘯𝘦𝘵. The ad industry is at a precipice, and is imminently going to tip into entirely new territory, and no, it's not going to be caused by AI (at least not primarily). The dual illusions underpinning our industry - 1. that there is an infinite supply of quality media and 2. that marketing effectiveness can be measured with precise, deterministic attribution - will soon be confronting reality that neither of these are nor have ever been true. With these changes will emerge a familiar but revolutionary innovation that will save the internet, journalism, and democracy. I’ve laid out the full narrative here and in the links below along with a brief summary, that explains why these changes are inevitable, how they will affect consumers, publishers, and advertisers, and why this will create a healthy media ecosystem and ad industry. 1. 𝐀 𝐒𝐮𝐩𝐩𝐥𝐲 𝐂𝐫𝐮𝐧𝐜𝐡 𝐢𝐬 𝐂𝐨𝐦𝐢𝐧𝐠 - For the first time in over a decade, we will experience supply scarcity according to how marketers assign value to media ("addressable impressions" and "In-stream" aka premium video). 2. 𝐀𝐝 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐖𝐢𝐥𝐥 𝐃𝐞𝐜𝐨𝐦𝐦𝐨𝐝𝐢𝐭𝐢𝐳𝐞 - Instead of the commoditization we’ve seen built off of universal (and typically incorrect) identifiers, all media will be valued according to its richness on 2 dimensions - what is known about the audience that consumes that media, and the likelihood of attention the media/placements will capture. 3. 𝐀𝐧 𝐄𝐱𝐩𝐥𝐢𝐜𝐢𝐭, 𝐅𝐚𝐢𝐫-𝐕𝐚𝐥𝐮𝐞 𝐄𝐱𝐜𝐡𝐚𝐧𝐠𝐞 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐔𝐬𝐞𝐫𝐬 & 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬 - All premium/valuable/unique content will be placed behind a gate that users can unlock with their money, data, or time/attention. Advertisers will play a crucial role here and be part of that fair-value exchange. For those that want to see the full narrative of what that will look like, watch the recording of me walking through the preso here or check out the full pitch deck or Loom recording linked in the comments. There are many nuances here, some of which I surely did not explicitly address above, and I welcome all questions and feedback which I'll gladly respond to. More than anything, I encourage everybody in this space to heed this message, to consider the probability that my assertions are correct (more than 0%, less than 100%), and prepare your businesses accordingly. If I can help provide guidance on how you can get there (pro bono unless you have really deep pockets), feel free to reach out.

Quality matters... I've said it before, it's not good enough to just post content. We all do it anyway, but who reads this stuff? Maybe in the past people read it. But today, every day, we generate around 400 million terabytes of data. That means every two days, we generate as much information as we did between the dawn of civilization up until 2003 (according to Eric Schmidt). So how can we make our content stand out. There are plenty of levers. Innovative marketing Effective distribution Paid ads? Exciting and engaging content (obviously) The key for me though is exceptional quality. It's no longer enough to just post. Our content needs to be technically well produced to the highest standard to even stand a chance out there. We've had years of 'anything goes'. A whole generation watch Big Brother on TV and news broadcasts that consisted of "oh, we seem to have lost them...". But those days are gone. I'm going to say it. AT LAST, the age of quality content is back!

A thought about this Thought Multiplatform content has brought the media industry back to basics (or to their knees) since exposition to content (Impressions) on the digital side became subject of discussion. Or better said, disagreements. Although ad exposition continues to be a fundamental and important aspect of media analytics, truth is that in terms of advertising campaign efficiency evaluation is still a rudimentary concept. Recently there has been new and emerging noise regarding the concept of Advertising Attention (new name-old baptism) in media research circles precisely and because this new Impressions 2.0 is simply not sufficient when ad efficiency is the conversation. I am in agreement that we ought to celebrate the advance we've made into consolidating multiplatform content under "One" ceiling. Like in the case of putting a man on the Moon, the road there has not been without rocket failures launching attempts. But let's not confuse terminology by arguing that landing on the Moon now makes it into a Planet.