Coalition for Content Provenance and Authenticity (C2PA)

Congratulations to Andy Parsons, Adobe's Senior Director, Content Authenticity Initiative (CAI), who was honored by Fast Company as a 2024 Technologist of the Year! We are delighted to see Fast Company's recognition of Andy's passion for bringing transparency to AI-generated content. As a steering member of the Coalition for Content Provenance and Authenticity (C2PA), Andy's work at Adobe and the Content Authenticity Initiative influenced the implementation of #ContentCredentials and laid the foundations for our mission to establish global standards for content provenance. 

We’re proud to introduce Truepic Enterprise C2PA Display, a free tool allowing users to visualize #ContentCredentials. Provenance data can be previewed from any C2PA-signed media, ensuring digital content authenticity. For those implementing transparency solutions or validating media assets, this offers a reliable way to bring Coalition for Content Provenance and Authenticity (C2PA)-compatible provenance to your platform. Read more here: https://lnkd.in/gQ8av6Wj

Mounir Ibrahim's discussion with the US Senate’s Committee on Commerce, Science, and Transportation culminated in the recent announcement of a new Interagency Task Force to Advance International Engagement on Content Authentication–which is yet another significant moment in the budding history of #ContentCredentials and #ContentProvenance. Read more below: https://lnkd.in/g8JVD48X

We are thrilled to see the establishment of the Interagency Task Force to Advance International Engagement on Content Authentication. This initiative marks a significant step in fostering international collaboration and advancing best practices for #ContentAuthenticity and #ContentProvenance.   As the Coalition for Content Provenance and Authenticity (C2PA)'s #ContentCredentials specification moves to become an international standard under ISO - International Organization for Standardization next year, we aim to support the task force’s exciting initiative with our expertise around implementing global #DigitalContentTransparency. 

Our proposed ISO standard establishes an internationally recognized method for implementing #ContentCredentials. Its approval would mark a significant advancement toward the Coalition for Content Provenance and Authenticity (C2PA)’s goal of promoting and defining best practices for global adoption of digital provenance techniques.   We look forward to the committee’s decision!

Great chatting with the San Diego Business Journal on Truepic's history and work. The article also features the first authenticated Coalition for Content Provenance and Authenticity (C2PA) imagery from a world series game! H/T to Francis Lyons the camera man!

It's about TIME! #ContentCredentials continues its main character energy with this recognition as one of the best inventions of 2024. I am incredibly proud of the work that the Coalition for Content Provenance and Authenticity (C2PA) has done to publish a standard that brings transparency to the digital ecosystem. With glass-to-glass implementations on the open web, platforms, and owned channels, Content Credentials provides a scaled content provenance solution. Special thanks to Rishi Mulgund and Katie Williams at Haleon and Tiffani Sossei, Jennifer Brain-Mennes, and Michael Lampert at Mondelēz International for piloting the first advertising use cases and honing the best practices for the commercial side of the ecosystem. Up next is a push to reach critical mass of adoption and a achieve a future where content provenance is part of digital literacy. https://lnkd.in/dQknhQMa Adam Buhler Andrew Jenks Katie Zoller Sarah McGee Russ Lynn Andy Parsons Leonard Rosenthol Madeleine Burr Santiago Lyon Pia Blumenthal Mounir Ibrahim Maggie Munts Jules Cassano Clement Wolf K. Gretchen Greene Bruce MacCormack Judy Parnall Jeremy Kahn Emmanuelle Saliba Maurice Turner Paul Barnes BSc (Hons) Erin Barratt Cassidy Bereskin Claire Leibowicz

💡 TIME recognized the Coalition for Content Provenance and Authenticity (C2PA)'s #ContentCredentials standard as a top invention of 2024! We are proud to be acknowledged among global innovators for our mission to position content provenance as a way to promote a healthy digital ecosystem. Adobe, Amazon, BBC, Google, Intel Corporation, Meta, Microsoft, OpenAI, Publicis Groupe, Sony, Truepic

YouTube now supports #ContentCredentials for authentic and unedited C2PA-compliant videos on its platform. The "How this content was made" disclosure signifies that verification technology was used to confirm the video's origin and that its audio and visuals have not been altered.   Truepic uploaded the first authentically captured video on YouTube with Content Credentials. This breakthrough is made possible by Google's implementation of Content Credentials based on the #C2PA open standard, creating more opportunities for everyday consumers to experience this valuable technology online today.   Learn more here: https://lnkd.in/eeBp7wNp   #DigitalTransparency #ContentAuthenticity

Join us at next week's Oxford Generative AI Summit for a much anticipated fireside chat: In Conversation with TikTok and Publicis Groupe: Leaders at the Intersection of Culture and Content Authenticity in the Generative AI Era This session is generously sponsored by the Coalition for Content Provenance and Authenticity (C2PA). Join industry leaders Ray Lansigan, EVP, Corporate Communications, Publicis Digital Experience, and Maurice Turner, Technical Policy Lead, TikTok, as they dissect the complexities of responsible AI and dive deep into the evolving landscape of digital content, exploring the challenges and opportunities presented by generative AI. As members of the Coalition for Content Provenance and Authenticity (C2PA) with implementations of #ContentCredentials, Ray and Maurice will share their perspective on maintaining the health of the digital ecosystem.