🥗 I couldn’t believe it when Amanda Rottier told me that they launched the NYT Cooking app with virtually no marketing budget. At first, I figured they must have grown by leveraging NYT's existing traffic. But no — it turns out that they attracted an audience of 10-12 million uniques per month by leveraging SEO and the natural authority of the NYT domain. They built their own audience instead of cannibalizing existing traffic. Amanda also told me about: 💸 How they converted that audience into paying subscribers 🐣 Shaping the behavior of a fledging community 🕶️ And so much more than I can capture here ... #ProductDevelopment #ProductDesign #SubscriptionModel #GrowthHacking
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Vlogs are a great way for your *existing* audience to get to know you, but don’t expect it to have viral appeal like others! Know the expectations of a piece of content and it’s purpose! What would you get?I wish I lived near a seafood market 🥲 #contentcreator #infleuncermarketing
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Ever watched someone cook who just dumps everything into the pot, hoping it'll magically taste good? 👨🍳 That's how many people approach content creation. They throw in trending hashtags, random stories, and generic advice—without understanding the essential ingredients that make video content truly flavorful. After years of testing, here's my secret recipe for content that resonates: 1. Emotions 💫 - Add a pinch of vulnerability - Season with authentic stories - Sprinkle in relatable moments 2. Trend Intelligence 📈 - Fold in trending topics naturally - Mix with your unique perspective - Time your serving perfectly 3. Unique Flavor Profile 🎯 - Blend your personal experiences - Add your signature style - Let your personality shine through Remember: Great content, like great cooking, isn't about using every ingredient in the pantry—it's about knowing exactly which ones create magic together. PS: I help brands edit unique videos and build systems that turn views into revenue. Book a call and let’s get you growing! #ContentCreation #LinkedInTips #PersonalBranding #DigitalMarketing #Videocontent
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Cracking the egg myth! Are eggs a superfood or a health hazard? 🤔 Our content dives into the science behind eggs and cholesterol, revealing how your genes play a crucial role! 🧬 Want engaging, science-backed content like this for your brand? 🎥 Slide into our DMs to collaborate with our expert video marketing team! Let's create content that educates and captivates your audience. #NutritionMyths #PersonalizedHealth #VideoMarketing
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As it turns out, clickbait in one form or another has existed almost as long as there have been newspapers. Today’s clickbait might look different from clickbait of the past, but how different is it, really? One thing that has changed is the medium. After all, the very term “clickbait” refers to the act of compelling an internet user to click on something through enticing imagery and/or an engaging headline. One thing that hasn’t changed is the motive. Publishers of online content operate based on the same ad-based model wherein readership (aka views in the modern context) equates to revenue as did newspaper publications of yore. The only differences today are the methods of application (click-through rate, pay-per-click etc). It’s hard to discuss modern-day clickbait without mentioning the trailblazer of the internet era’s attention economy. From the outset, BuzzFeed’s primary goal was to garner clicks and they were happy to do pretty much whatever it took to get them. This led the company to reinvent practices such as headline optimisation for the digital age. In BuzzFeed’s headline doctors’ hands, a video with an accurate but mundane title – “Zach Wahls Speaks About Family” – would become the sensational “Two Lesbians Raised a Baby and This Is What They Got” and go on to accumulate 19 million views. BuzzFeed explicitly prioritised piquing interest over publishing content that people would appreciate after they landed on the page. They were not out to please but rather to garner clicks. They learned that the way to do so is to incite outrage and other (usually negative) emotions. Our negativity bias, once useful for keeping us alive, now primes us to keep clicking and clicking despite knowing that we are unlikely to be satisfied. And although they discovered new, data-driven ways to tap into this bias, BuzzFeed were far from the first to pick up on and capitalise upon this quirk of human psychology. Go read part three on our site or by checking back next week for even MORE fascinating insights into the world of clickbait and its implications! https://lnkd.in/eXbKP_ZR. #Clickbait #Journalism #Language #ContentMarketing #MarketingAgency #DigitalMarketing
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Have you bought into the myth of daily posting for your blog? Many believe that posting every day is the golden ticket to success, but could it be doing more harm than good? I'm starting to wonder if constant exposure to the same content might lead to "post-fatigue" - just like how eating too much of your favorite food can make it less enjoyable. 🍔🥴 Could it be that less frequent, but higher-quality posts could actually generate more excitement and anticipation among your audience? 🤩 While there might not be concrete scientific evidence on this yet, it's a concept worth exploring. What's your take? Is daily posting a must, or is it time to pivot our strategy? Let's spark a conversation! 🔥 #AdventureBlogging #ContentStrategy #EngagementDiscussion
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Recipes don't JUST exist on the web anymore. Food Bloggers are NOT hobbyists. Food and tech DO mix. If you want to level up your content game a notch but don't know where to start, I'm here to help. I've collaborated closely with food bloggers and content creators, diving deep into all the great things in food. With years of experience under my belt, I've got a knack for turning amazing food into extraordinary experiences! Whether you're craving a recipe revamp, looking to become more business savvy, or simply want to create more memorable meals across more platforms, I've got your back. Let's chat about how we can team up to whip up some delicious collaborations! Drop me a message, and let's cook up something extraordinary together! 🫐 #FoodInfluencers #ProjectManagement #ContentManagement #FoodTech #BusinessConsulting #FoodBloggers #Recipes
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Sometimes your in house team won’t do your socials the justice they need… Social media isn’t as easy as taking a photo and putting it up, especially in the saturated market that is the dining industry! Even though it doesn’t seem like you would need it, there needs to be strategy and thought out behind your posts and a major part of this comes from content marketing!!! You can get a camera and take a photo but does it… ⭐️ Create hunger within your audience ⭐️ Create any form of emotion ⭐️ Show off your food cleanly and clearly ⭐️ Make your dishes look appetising ⭐️ Make your venue look welcoming If it doesn’t tick all of these boxes, don’t even think about posting it because it won’t achieve the results you’re hoping for!
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We’ve all seen it. Scroll through any feed, and you’ll notice lots of brands and restaurants posting the same styles of content—similar photos, videos, trendy drinks, and menus. Everyone seems so desperate to jump on the latest trend, but here's the truth: trends are fleeting. What actually makes you stand out in the social space? It’s not just about joining the trend; it’s about how you show up. The secret to capturing attention isn’t to follow the crowd—it’s about creating content that is: 👀 Relatable, shareable, and, most importantly, repeatable. 👉 It’s about the hook—the first five seconds that grab your audience and won’t let them scroll past. Want to stir up more engagement? Try doing something unexpected to create controversy. Make your content relatable by tapping into nostalgia or shared experiences that your audience can’t wait to discuss. How is your brand standing out on social media? In a crowded market, it’s not enough to have great food and drinks—you need content that stops the scroll. Drop a comment: what’s your go-to strategy for grabbing attention?👇 #RestaurantMarketing #DigitalMarketing #Attention #SocialMediaMarketing #TablesideCreatives
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🆕 👉 OUR FRIDAY PRESS REVIEW I October 18 2024. Here are some of the most interesting articles of the last weeks selected by The Consultancy Group. Link 👉 https://lnkd.in/eCb5Xcn9 📸 MarketingDive | CNN | DesignWeek #TheConsultancyGroup #bespoke #branding #marketing #contentmarketing #book #sports #strategizeyourbusiness #digitalmarketing #content #socialmedia #socialmediamarketing
FRIDAY PRESS REVIEW - October 18 2024
theconsultancy-group.com
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As a writer who is excellent at providing insights and as an aspiring agricultural economist that understands consumer behaviors. I can help your brand to effectively communicate with your target audience, achieve your business objectives, drives meaningful engagements and growth. I will ensure that your brand remains relevant and competitive in a rapid evolving marketplace, monitor the industry trends and consumer behaviors. Create contents that reinforces your brand identity and values, educate the consumers about your brand's products or services. Send a direct message to help you give your brand the visibility that it needs. #JCINIGERIA #JCINCOLLEGIATE #LINKEDINGROWTHCHALLENGE #BRANDDEVELOPMENT #SEE #PARADIGMSHIFT #Day 4 #Day 4
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