Tito Bottitta’s Post

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Partner at Upstatement

🥗 I couldn’t believe it when Amanda Rottier told me that they launched the NYT Cooking app with virtually no marketing budget. At first, I figured they must have grown by leveraging NYT's existing traffic. But no — it turns out that they attracted an audience of 10-12 million uniques per month by leveraging SEO and the natural authority of the NYT domain. They built their own audience instead of cannibalizing existing traffic. Amanda also told me about: 💸 How they converted that audience into paying subscribers 🐣 Shaping the behavior of a fledging community 🕶️ And so much more than I can capture here ... #ProductDevelopment #ProductDesign #SubscriptionModel #GrowthHacking

Launch Lessons with Amanda Rottier: Faith in the NYT Cooking community

Launch Lessons with Amanda Rottier: Faith in the NYT Cooking community

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