Tim Sarrantonio’s Post

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Generosity Experience Design | Empowering nonprofits to build a community of generosity

If your inbox is like mine, there's an extraordinary amount of spam right now. That means that paying attention to your unsubscribe rate is a key metric to focus on. Unsubscribe rate? Why would that matter? Because it can tell a story on if your content is resonating with your audience. While click-through rates can tell you what your audience cares about within the content you're putting out, unsubscribes show whether the content as a whole matters to them. I know that we want to revisit some of the benchmarking that we've done, but here's some data that I think still holds up. What else tells you if content ISN'T working for your audience?

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