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Co-Founder, The Cool Down

Great insights on the #upcycled food trend and how businesses can tap into it in our business edition newsletter this week👇 (Sign up here: https://lnkd.in/gZmCBf2y) #sustainability #climatesolutions #food

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How can "upcycling food" double as a great business strategy? The Cool Down spoke exclusively with three #upcycled food experts to get their take on how to leverage this up-and-coming trend: 1️⃣ Meeting customers where they’re comfortable: Daniel Kurzrock, founder and CEO of Upcycled Foods, Inc. (UP, Inc.) — which recently launched an upcycled bread with Kroger — noted that we don’t need to reinvent the wheel when it comes to messaging “upcycled.” 🗣️ “We should focus on what upcycling can unlock and enable, be it plant-based or ketogenic or digestive health … and tap into the demand that’s already there for that, as opposed to trying to draw attention to a new type of demand.” 2️⃣ Jumping in while the water’s warm: Vinodthan Nayagar, director of organic divisions at Where Food Comes From, Inc., discussed the company’s recent acquisition of the upcycled certification program, one of the fastest-growing certifications in the U.S. 🗣️ Around 390,000 tons of food waste have been diverted annually since the program launched. Nayagar noted, “I’ve seen how we can actually make a positive impact and leave the planet better than what we found.” 3️⃣ Lean into the excitement of it: Amanda Oenbring, CEO of the Upcycled Food Association, emphasized the unique opportunity brands have to capitalize on consumer engagement. 🗣️ Upcycling is “a way to turn something that exists and make it better, make it more beautiful.” And while “taste is king [and] value is right there too,” she mentioned there’s also a huge place for new product excitement. “I feel like that’s where upcycling has a really unique role to play.” #sustainability #climatesolutions #food

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Sue Callaway

Founder/Strategic Consultant/Board Member

7mo

Great advice!

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