Ampere Analysis’ Post

Check out this article in Sports Business Journal authored by my colleague Mark Salah Morgan that nicely summarizes some recent developments in sports media/broadcasting.

The I-League's 18th edition kicked off as scheduled on Friday, following a last-minute resolution to a broadcast impasse that had sparked a revolt by the participating clubs... *Read More At:-* https://lnkd.in/gZZieUhD #ileague #footballleague #broadcast #clubs #sportsnews #news #Newsupdate #newsfeed #dailynews #Ibwnews

What does the fragmentation of sports viewership mean for the media industry? Well, right now it means only 37% of TV advertisers say they're very confident in their sponsorship measurement.🤯 During this Thursday's webinar, we're examining how to change that number with our partners at Relo Metrics. Register below to catch the panel including our very own Bryan Goski SVP, Sell Side Revenue along with Relo Metrics's Jay Prasad, Seth Haltiner, and Hannah Shain.👇 https://hubs.la/Q02xt_Pb0

Opta Data, by Stats Perform is utilised by hundreds of broadcasters and media organisations worldwide for all the top sports leagues and competitions (and not just football, contrary to popular belief!) We've pulled together a sample of customer case studies of how they put their own spin on our data to better engage their audiences. Read more here 👇 https://lnkd.in/g5PpiHC6

NBA's $76B Media Rights Deal: Insights for Marketing Marketing Leverage: The NBA's media rights deal with Disney, Amazon, and NBC showcases strategic partnerships and expansive media reach. Brands can leverage media deals to enhance visibility and engagement. Ad Opportunities: Advertising opportunities during NBA broadcasts, provide a prime platform for reaching diverse and engaged audiences. Digital Transformation: Streaming services highlights the shift towards digital consumption, urging brands to invest in multi-platform marketing strategies. Industries to Focus On: Sports Marketing Broadcasting & Media Streaming Services Consider This: Does your target audience watch NBA games? If so, advertising during NBA broadcasts could be a great opportunity for your staffing agency to reach potential clients and candidates. #Marketing #MediaRights #NBA #Advertising #DigitalStrategy #BrandEngagement

🏀 How do the anti-siphoning reforms and new prominence framework impact the broadcast of sports in Australia? 💭 Read our latest article to find out more. https://lnkd.in/gcUqcJJb

🤔Which company broadcasts the top 5 European football leagues in each country? What are the trends/dynamics for the European market in 2024? An informative and exciting article on the state of the Tier1 football sports rights. 🗣There are a few key drivers shaping the domestic media rights market in European Football: 1️⃣Limited competition for broadcasting rights in the European market, diminishing the upwards price spiral, unlike the American media ecosystem with many more broadcasters and streaming players. 2️⃣Domestic market saturation has seemingly been reached (e.g. in the UK, a fan might spend around £1000 annually to access all the subscriptions required to watch every EPL game). There’s a cap to how much consumers are willing to spend and the share of wallet you can get from them. 3️⃣Increased competition from alternative forms of entertainment, be that streaming services, Social Media, YouTube, etc. Source: https://lnkd.in/dpSTsQdQ

Last week, we presented our 2024 Annual Media Update to league and team executives and owners. Arctos Operating Advisor and former head of Fox’s RSNs, Jeff Krolik, and Director and head of Arctos Insights, Zach Baran, reviewed our outlook for the national and local media markets and explored key themes: Cable vs. Streaming, the RSN Death Spiral, the 'NFL-ization' of media rights, and the implications for premium sports rights. But to truly understand today’s media rights landscape is to understand the relative size of the National Football League (NFL). Read More: https://lnkd.in/g4Enbm57 Request Our 2024 Annual Media Update: https://lnkd.in/gG2Nxdvu

TOMORROW: Hear from Roku Media President Charlie Collier at Front Office Sports' media summit, where he’ll discuss Roku’s increasing focus on sports and its impact on the media landscape. Learn more below. ⬇️ #Streaming #Advertising #TV

The Premier League’s unveiling of its £5.14 billion ($6.3 billion) media rights deal for the 2016/17 to 2018/19 period took many by surprise, including Richard Scudamore, then-chief executive of the league, who admitted to being surprised by the deal’s value, representing a significant 70 percent increase over the previous arrangement. While the #PremierLeague hasn’t surpassed the financial terms of that historic deal, it has remained a benchmark for other European football competitions struggling to secure comparable broadcast fees. Rolling over its £4.8 billion (US$5.9 billion) deal with Sky Sports, BT Sport, and Amazon Prime Video for the current cycle in 2021 has kept the Premier League’s domestic deal value relatively stable for the past eight years. #TVRights https://lnkd.in/e8_d3zjh