Alison Smith Story’s Post

Where are the helpers? Who are the helpers? I do believe the big brains are circling together and working to prevent this demise. I joined a big meeting with the Family Winemakers of California last week in Sacramento with the lobbing firm who is our voice for the state, an organization that every single indie winery should join immediately. They are the protectors, a voice for us all. I can’t express this enough. The 3T game flipped on us small guys in 2020, now Smith Story is gaining traction again utilizing DTC data that is helping connect our wholesale states to exactly where our wines would sell well. It is working. We are busier than ever before on the front lines to bridge this gap between wineries, wholesalers, accounts and the end wine consumer. North Coast Wine Country travel is crickets. The California economy isn’t helping, hasn’t been. Wineries…are you communicating to your fan base how easy it is to land in the heart of Wine Country? Blast this out, Charles M Schulz-Sonoma County Airport-STS is a beautiful option for those hating on San Francisco. Cost of living, cost of making a product from the earth… it is all playing a role in this downturn. I remain optimistic!! Wine is a pleasure, it is history, wine is geography, wine is social and in moderation wine is the most affordable luxury at the dinner table. “We didn’t get this far to just get this far, making and selling wine is the livelihood for thousands of hard working passionate people in the Goldenstate.” Who’s with me? We all need to be a helper. https://lnkd.in/grNYiiPG

California wine is in serious trouble

California wine is in serious trouble

sfchronicle.com

Andrew Nelson

Managing Partner at WarRoom Cellars, Wine Enthusiast Magazine 40 Under 40, Wine Business Monthly 2021 Industry Leader, Keynote Speaker

7mo

The obsticle is the way 🍷❤️

Nicholas M. Karavidas

Wine Market Strategist🍷Private Label Developer🍾 Winery Equipment & Fabrication🧑🔧Expert Witness⚖️Organic Oak Concentrates 🌳 De-Alc/VA Removal 👨🔬 Flexcube Patented Bbls USA 🛢️ Hand-Crafted French Oak Bbls 🎥

7mo

Much to say….have much to contribute….BUT, are we ready? Are we ready to get very uncomfortable? Are we ready to face off with the internal civil war we have “created” between the supply side and the distribution side? This is an 8-10 year piece of work IF we create a unified strategic plan with each major contributing California & US wine organization. The list is long….amd the contradictions are many. Would love to take this off-line. Nk

Steve Wallace

National Sales Director @ E. & J. Gallo Winery | MBA — Board Member— Brand Builder

7mo

Alison Smith-Story — your commitment to producing exceptional wines that embody the essence of craftsmanship and tradition is truly commendable. In a world where authenticity can be elusive, your unwavering dedication to creating genuine, small-batch wines is a testament to the passion and artistry that define the heart of winemaking. The focus on quality over quantity resonates with those who value the true joys of wine and appreciate the artisanal touch that small family winemakers bring to each bottle. Seriously you are the guardians of tradition and —authenticity is vital! The dedication to the craft sets you apart in a sea of mass-produced wines. Stay steadfast in your pursuit of excellence, and know that your efforts are appreciated by those who recognize and celebrate the beauty of small, authentic winemaking.

Edward Collis

Agricultural entrepreneur, specialising in agrivoltaics

7mo

Considered agrivoltaics - put rows of vertical solar panels (work better than horizontal ones for off-peak output) every 20 metres or so through your vineyards, oriented north-south to catch morning and evening sun. Even between 10am and 2pm there is quite healthy output because of reflected light.

Amy Gross

Working to help wine sellers make better connections with wine shoppers since 2011

7mo

Thanks for posting this Alison. It's nice for once to read some good news about the wine industry.

Kristy Ellington

Founder & Creator | Status quo-defying media | Full-funnel social video, audio, and editorial programming driving visibility and conversion for brands.

7mo

IMO, DTC data is a HUGE key to rebound. So glad to see you're leveraging it.

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