Trestle Thirty One

Excited to talk about my Finger Lakes projects with The Drinks Business!! https://lnkd.in/ejxBKYVC

Happy Chardonnay Day! So excited that our Trestle Thirty One Chardonnay made the Decanter ‘s list of “10 Brilliant” US Chardonnays!! What a week for the Trestle Team!! https://lnkd.in/eAeVJ9zp

Our Trestle Thirty One Dry Rose getting ready to release! There has been quite a bit of discussion around how rose sales are slumping but have we stopped to think that maybe people pushed too hard too fast? Think back to Merlot. People love to hate Merlot but I would argue that the issue was so much questionable quality Merlot diluting the market. Same issue with Chardonnay. If I had a dollar for everytime someone comes into our tasting room and says “I don’t like Chardonnay” and then they try ours and say “This is amazing”. The problem with our industry isn’t people not wanting to drink. The problem is the “the customer won’t notice” attitudes. “The customer won’t notice that we changed our barrel regime.” “The customer won’t notice we changed appellations to add less expensive grapes” “The customer won’t notice the style change” Even inexperienced customers know what they like and don’t like. They are voting with their wallets. The cheese has moved. Time to adapt your mindset. There is always a market for quality focused, hand crafted products. Will I sell millions of cases of our Rose? Probably not. That’s ok. That’s not my goal. My goal is to make the best possible Rose that people love to drink and use that to make sure my family is taken care of and I have a legacy to pass on to my kids if they want it. Simple right?

Hello LinkedIn Network, Several Master of Science in Management students have created a survey for a project with a local winery, Trestle Thirty One. If you are willing to fill it out (and are over 21), I'd appreciate it! It should take <5 minutes and would help tremendously. Feedback and Questions should be sent to: Morgan Adams Click here for the survey: https://lnkd.in/efZYzKBP