Mattia Scarpazza DipWSET’s Post

🍇 Explore the Impact of Social Media on Wineries with Me! 🍇 I am conducting a study at George Mason University to understand how social media influences domestic wineries' success. Your insight is valuable! Why Participate? Survey Length: Approximately 15 minutes. Focus: Your social media strategies and wine-related experiences. Incentive: Help shape future marketing strategies and earn a loyal friend for life! Survey Link Below: 👉 https://lnkd.in/eKfRrk3z 👈👈 Let’s uncover the secrets of the wine industry together! 🥂 #winelovers #socialmediamarketing #gmu #marketresearch #georgemason #wineries

Tasting room traffic is down, and even the more optimistic SVB report has it rebounding only slightly. But here’s a little known FACT: Your email campaigns can generate more physical tasting room traffic! If you want your winery to be the top destination for visitors in your wine region, you need to watch or read today’s content: https://lnkd.in/gGjvvUjf :: :: #emailmarketingforwineries #sellmorewineonline #tastingroomtraffic #googlereviews #customerreviews

In the Summer 2024 issue of "Winescape," our senior wine & grape analyst, Christopher Bitter: ◽ Analyzes early-2024 data for key economic indicators and the wine and grape markets ◽ Reveals attributes and factors that will serve as advantages for vineyards and wineries in a slower-growth environment ◽ Provides insights into North Coast vineyard values, with nuanced predictions for the region's market segments "The new market realities will require new ways of thinking and doing," Chris writes in the Market Happenings section of the report. "It is imperative to understand who your customer is, what they want, and the most effective way to reach them." Read and download the report today at winescape.com #CaliforniaWine #WineIndustry

🎉 Today, December 4, is National Cabernet Franc Day! 🍷 A day to celebrate one of the most versatile and beloved grapes in winemaking. Did you know? 1️⃣ Cabernet Franc is one of the oldest cultivated grape varieties, with roots tracing back to the 17th century. 2️⃣ It’s the parent grape of both Cabernet Sauvignon and Merlot, making it essential to the history of modern winemaking. 3️⃣ Known for its herbal notes and soft tannins, Cab Franc is a vital component in some of the world’s most iconic blends, adding complexity and balance. Bonus fact: When blended strategically, Cabernet Franc can enhance not just the flavor but also the profitability of your wine. 🍇💡 With Claret Profit Maximizer, you can identify the most profitable pathways for your grapes, ensuring every blend reaches its full potential. Plan accordingly. 😉 👉 Learn more at https://claret.la/49pf6qY #NationalCabernetFrancDay #WineIndustry #BeverageBusiness #ClaretSolutions #BevAlc #WineLovers

Positive Growth in the Idaho Wine Industry: Exploring New Opportunities and Trends. Dr. Liz Thach, MW, Ashlee Struble, Eric Degerman, Earl Sullivan, #IdahoWine #WineIndustry #MarketGrowth #WineOpportunities #VineyardNews #WineTrends #BusinessInsights #WineLovers #IndustryGrowth #MarketTrends

💡 Need ideas for engaging your wine club members? Here are 5 easy ways to get them (and keep them) subscribed: Just about every winery is offering a wine club membership program - making it harder than ever to stand out. The key is to be engaged and ensure you offer the feeling of exclusivity. 1️⃣ Send Personalised Emails. Craft emails that speak directly to your wine club members, using their names and personal preferences to cut through the generic emails they receive daily. 2️⃣ Offer Exclusive Events. Host events that are only open to your wine club members, such as private tastings or vineyard tours. Make them truly see the value in their membership. 3️⃣ Provide Members-Only Discounts. Offer special discounts and promotions to your members as a thank-you for their loyalty. 4️⃣ Share Behind-the-Scenes Content. Give your members a sneak peek into the winemaking process with exclusive videos and photos. It's another level of exclusivity customers really want. 5️⃣ Create a Referral Program. Encourage your members to refer friends and family by offering them rewards for each new member they bring in. It's a win-win-win! Wine clubs and the creation of 'exclusiveness' are on the rise. Are you joining in on the trend? #winenews #wineindustry #wineries #wineclub #wineindustrynews #winemarketing

To succeed, you need good partners. We have that in InnoVint. And they proved again that they truly care by releasing the new 2024 State of Wine Business Health Report. This is a must-read. Read more here: https://lnkd.in/g--5vf6v #wine #winebusiness #wineindustry

Attention winery marketers! ✨️ Here's a little known fact: Your email campaigns can generate more physical tasting room traffic. If you want your winery to be the top destination for visitors in your wine region, you need to watch or read this week's content: https://lnkd.in/gGjvvUjf :: :: #emailmarketingforwineries #sellmorewineonline #tastingroomtraffic #googlereviews #customerreviews

A lackluster digital presence can make your winery feel invisible. But it doesn’t have to be that way. Successful craft breweries have mastered their digital strategies—and there’s plenty wineries can learn from them! 🍻 Read our latest blog to see how to create an engaging, inviting digital presence that captures attention and draws customers in, just like a tasting room on a busy weekend. https://loom.ly/nBX6P_4 #Highway29 #marketing #digitalads #digitalmarketing #socialmedia #winemarketing

When wineries aren't sure how much it really costs to make their wine, it can mess things up in a bunch of ways. First off, pricing your wine becomes a real puzzle. You might end up charging too little and missing out on cash, or you could ask for too much and scare away buyers. Not having a clear picture of costs also makes it hard to see how much profit you’re really making on each bottle. This could affect decisions about where to invest money, how to grow, and even how to handle your supplies. Plus, it puts you behind other wineries that have a better handle on their costs and can offer better deals. It's like trying to steer a ship without a compass—it's tough to stay on course and make smart moves when you don't know where you're headed. So, knowing the true cost of making wine isn't just about keeping track of money; it's about making sure you winery can stay competitive, grow, and thrive in the long run. If costing your wine is a challenge for you, let’s find your true north. Feel free to schedule a call using the link below. Looking forward to chatting with you! #winebiz #winebusiness #winecosts https://lnkd.in/gWF2N-V2