Erica Walter

More legacy wineries should consider digital marketing as a growth strategy. Better ROI, easier to measure, unlimited reach, and allows for better brand building. If you're a successful legacy winery, you already have a solid brand, so you'll probably be great digitally, too.

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When you look at a website, blog, or social media profile, you want it to be visually appealing and engaging. But just like the ocean (and this gorgeous pic of the Monterey Bay Aquarium), there's a lot happening beneath the surface that makes it truly effective. At Rock Star Marketing, we specialize in the "under the surface" work that ensures your digital content not only looks good but also performs well. Our team dives deep into the technical aspects of digital marketing—think SEO optimization, keyword research, and aligning with social media algorithms. These are the crucial elements that Google search bots and social media algorithms need to elevate your content, making it visible and accessible to your ideal audience. So, while we create beautiful and engaging content for your brand, we also handle the complex behind-the-scenes work that helps your business stand out in the crowded digital landscape. Let us help you shine both above and below the surface! 🌊✨ #RockStarMarketing #DigitalMarketing #SEO #ContentCreation #SocialMedia #UnderTheSurface #SmallBusinessGrowth #MontereyCA #WebsiteOptimization #VisibilityMatters

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Nonprofit marketing folks - need some help? We've got you. Join us next week for a session I've taught at nonprofit conferences before. Would love to have you join us. #nonprofit #marketing #webinar

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What the heck IS Golden Offboarding? Casey Hill and Bonjoro know, and so do their podcast listeners. 🎧 Casey dug into ways to increase lifetime value with automation with me. Golden offboarding was the one that really BLEW HIM AWAY - plus: 👀 how to monitor for retention 🤝 bond personally with your community 📋 use Airtable to make business life simpler Link in comments or find it on your podcast app: CLTV University | Casey Hill The magic of golden off-boarding #ActiveCampaignQueen #ActiveCampaign #Bonjoro #PersonalVideo

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WEBINAR: Fuel Your Fundraising Using Behavioral Principles Weds, May 15, 2 PM (EDT) Tap into behavioral science and behavioral economic principles that have been shown to motivate people to take action. From connecting with your audience to crafting your appeals, you’ll gain a deeper understanding of the forces that shape people’s thinking and have the tools for motivating them to support your organization. This session is designed to give you techniques that you can put into practice right away. https://lnkd.in/eYqnacdb

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What can this team not do? Check out some recent work in this highlight reel!

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🚀 From Quarterly Articles to Monthly Retainer! Our agile marketing strategies have revolutionized academic content production at a prestigious business school here in Orange County. With their expert leadership and our ability to create on-point, expert articles, they have tripled our content assignments. To date, we have produced more then 36 expert articles...and we aren't stopping there. 😎 By transforming complex research into accessible articles, we've helped institutions keep their audience informed and engaged. Imagine what we could do for your program or school! Ready to amplify your content production? Red Mallard is... highered.redmallard.com #AcademicMarketing #ContentStrategy #AgileMarketing 📈📝 #ContentMarketing #HigherEd #ResearchToContent 📚✨

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How much real, valuable traffic can a winery get from SEO? Let's take a look. This winery came to us about a year and a half ago. They wanted to know if SEO could help them elevate their tasting room traffic and brand presence. 🏆 Goal: drive more tasting room traffic This is who we broke the goal down: - The more people who visit the website - The more people who visit the tasting room - The more wine they sell 🗺️ Our strategy was pretty simple - Create localized content that attracts visitors to their tasting rooms - Establish their winery as a must-visit authority in their area - Optimize their website to actually show up in Google 💰 The result? - Organic traffic (free) has nearly doubled. - #1 local authority winery in their area - Their brand is authority is The numbers: 94% increase in traffic $250K+ increase in sales value What would you do with 2 times the potential customers?

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I’ve been in marketing long enough to know that most small businesses struggle to achieve big dreams on a small budget. And while I don’t recommend cutting corners on some things—like a website, email, or content—there are certainly ways you can promote your business for free, or for a minimal investment. We recently published a list of 12 free (or low-cost) ways to get publicity for your small business. I hope it helps you or a small business owner you know! Have a good idea we didn’t include? Leave it in the comments.

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🔥 Are you gearing up for your next trade show? Want to explode your visibility? 🧨 Preparation is key. 🔑 Here are some of my strategies to supercharge your visibility before you attend your next trade show. 📣 Promotional Teasers - Create short, exciting promo videos highlighting your key products, special promotions, and reasons for attending the trade show. Showcase previous years and build excitement! 🎥 Pre-Event Webinars & Podcasts - Stream live webinars or podcasts discussing industry trends, the products you'll feature, and your thought leadership pieces. Make sure each piece of content is tailored specifically to the show you'll be attending to maximize engagement and traction. The take short clips of those webinars and podcasts and post them on social media, Youtube, your website, in your email newsletters, and anywhere else your ideal customers will see them. #TradeShowTips #IndustrialManufacturing #B2BMarketing #EventMarketing #TradeShowTNT

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Overcoming perceived risk is crucial for business growth. In our next issue of Strategically Speaking, learn how Partake Foods tackled this challenge. Subscribe now – coming July 25th! #BusinessGrowth #Newsletter #NewsletterSignup #smallbusinessownertips #StrategyMatters

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Seedless Media specializes in crafting engaging, on-brand cannabis email campaigns that keep your audience coming back for more. Don't miss out on this direct line to your customers—let's elevate your email game! 🚀💼 What brands do you love seeing pop up in your inbox, each week?' #SeedlessMedia #Email #EmailMarketing #EmailTips #cannabismarketing #marketingcannabis #cannabiscontentmarketing #cannabisdispensarymarketing #cannabismarketingagency #advertising #branding #digitalmarketing #cannabisindustry

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For small to medium-sized businesses in Oregon, staying engaged on social media is key to attracting and retaining customers. Posting regularly and engaging with followers can create a sense of community and loyalty. Utilizing user-generated content and sharing customer testimonials can enhance credibility and trust. Responding to comments and messages promptly shows attentiveness and care for customers. By staying active and responsive on social media, businesses can strengthen their online presence and drive growth.

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A business blog is a must, regardless if you're a $25 million e-commerce company or a local business providing pest control services. For those looking to establish a strong online presence, which is needed no more than ever due to AI, a blog is one of the best solutions possible. Why? A well-crafted blog attracts visitors by offering valuable, relevant content. This not only increases your website traffic but also improves your search engine rankings. Regular blogging with targeted keywords enhances your SEO, making it easier for potential customers to find you online. High-quality blog posts signal to search engines that your site is a valuable resource. Blogs provide a platform for engaging with your audience, answering their questions, and addressing their pain points. This builds trust and positions your brand as an industry authority. These reactions can also help you refine your services and/or products. By offering insightful content, you guide visitors through their buyer's journey, from awareness to decision-making, ultimately converting them into loyal customers. Want to learn more? Here's a blog I recently wrote for my company, ContentMender: https://lnkd.in/e3y4hmcj #ContentMarketing #SEO #BusinessGrowth #Blogging #DigitalMarketing #OrganicRevenue #ContentStrategy

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