Alicia Montesano’s Post

Great campaigns don’t just happen - they result from brilliant concepts brought to life by exceptional talent. If you’re ready to transform your ideas into impactful campaigns, you need the right team. At OnlyMarketingJobs, we connect you with creative minds who can turn your vision into reality. Whether it’s a digital strategist, a content creator, or a branding expert, our platform is where you’ll find innovative thinkers who can drive your projects forward. Don’t let your ideas stay on the drawing board - advertise your roles on OnlyMarketingJobs and start building the team that will make your campaigns soar. #CreativeTalent #Hiring #MarketingJobs

YES. You can craft a brand strategy by yourself. BUT... Would the results be like what you wanted? How much time would it take you? How much energy would it cost you? Objectively speaking - do you have the 'real' skill? Those are the questions you'd definitely want to ask yourself before deciding to create a brand strategy on your own. If you think you can do it and get the results that you wanted, then great! Just do it! But if you don't... Then you'd probably want to consider hiring a brand strategist. It'll help you save time, energy, and most importantly - get the results that you ACTUALLY needed. If you're interested, let's have a light chat on my DM 💌 #PersonalBrandingStrategist #BrandingMatters #BrandAwareness #PersonalBranding #RoadmapToSuccess #BrandYourFuture #BrandStrategist #BrandLegacy #BrandStrategy #DIYbranding #BrandingTips #BrandDevelopment #BusinessGrowth #SoundVisionary #MagneticBrands #AttractDreamClients

Brands AND agencies are both struggling with the same problem right now. WHO DO I HIRE AS A CREATIVE STRATEGIST? "Should they have a media buying background?" "If they do, can they also write briefs, scripts, and manage creators?" "Should they have a creative background?" "If they do, can they truly understand performance data to stay on track?" It's a hard skillset to find which is why I see so many in my network searching, then hiring, then firing, then searching again. This is costing time and money. The good news is, I have a simple solution to this common problem. FRACTIONAL CREATIVE STRATEGY through Roadmap Why is this impactful? You get a comprehensive report on account health, creative trends, and asset needs. A full breakdown, within 7 days, that connects creative with performance. 👇 Check it out 👇 ✅ Creative Report Card ↗ Asset Type Grade ↗ Framework Grade ↗ Hooks Grade ↗ Iteration Grade ✅ Detailed Creative Asset Audit ↗ Custom variable tagging on the last 90 days of assets in your account ↗ Over 20 specific, action-oriented insights ✅ Asset Needs Report ↗ Clear briefs on what assets you should test next ✅ Ongoing Support As Needed THIS IS DELIVERED TO YOU WITHIN 7 DAYS. FOR $1,500 or LESS. Truly costs less than even the time spent interviewing. Let alone a full time or part time employee.

In looking for a #communications or #marketing director, smaller companies sometimes try to hire a comms "superstar" who can do it all: digital marketing, content, writing, editing, social media, graphic design—you name it. ✨ Not to mention budgeting and management. I think this approach is wrongheaded for a number of reasons. 1. Eventually, a comms director who has to do all of those things (and more) will burn out. 💥 No one person can realistically produce every deliverable or meet every single deadline, especially if the organization wants to grow, which brings us to... 2. It's not scalable. 📉 Constantly pinch-hitting for every potential member of a functional comms team will keep the director from being able to do their biggest job: assessing, reevaluating, and charting the best path forward. 3. It limits the amount of talent you can bring in. ♻ If the comms director ever leaves, then the organization has to spend time and resources looking for another unicorn to take their place, rather than promoting internally from talent that the director has been able to identify and develop. Are comms and marketing chops important? Unequivocally, yes. But they shouldn't come at the expense of #leadership ability.

Here’s a bit of a rant. Could everyone please stop listing "strategy" as a skill unless they're genuinely a strategist? It undermines our work and the entire industry. Strategy isn’t just a skill; it’s a career. You can’t be a strategist and juggle fifty other roles simultaneously. You can be a creative strategist or a creative planner, but that’s still within the strategic realm. Just because you’ve written a few strategy slides doesn’t make you a strategist. Strategy isn’t something you can template. I often see job applicants' CVs, and let’s take an example from a marketing manager with 2 years of experience. They typically state: “I have a strong background from XXX and XXX, and 2 years of experience. I bring expertise in strategy, client servicing, social media, content creation, and managing creative campaigns.” You’re an account executive learning to be an account manager. The only accurate claims there are client servicing and managing creative campaigns. You should add managing client relations, assisting in content creation, and deploying strategy. You’re not a strategist. #Advertising #Strategy

Hiring a Marketing Manager vs a Growth Agency The distinction between hiring a marketing agency versus a growth agency is crucial. Building a successful business requires a diverse range of specialised skills - from strategic planning and market analysis to creative content and technical execution. A growth agency encompasses a multidisciplinary team equipped to tackle these complexities, ensuring comprehensive support for sustained business expansion. Relying on a single person to fulfil all these roles would be akin to expecting a solo performer to orchestrate a symphony - it simply doesn’t cover the breadth and depth needed for optimal growth and success. #marketingagency #growthagency

Interested in a career switch? Digital ad marketing could be your next big move! Imagine crafting ads that get people talking about a brand or product. With the right skills, you can land a job where you're in demand and making a real impact. Let's talk about how you can transition into this exciting field! #CareerSwitch #DigitalMarketingJobs

Interested in a career switch? Digital ad marketing could be your next big move! Imagine crafting ads that get people talking about a brand or product. With the right skills, you can land a job where you're in demand and making a real impact. Let's talk about how you can transition into this exciting field! #CareerSwitch #DigitalMarketingJobs

Many CEOs, sales managers, or marketing leaders who I speak with tell me some variation of "Our content sucks." They may be attributing this to: • the writers - "They don't know the industry." "They don't have experience." • the content marketer leading the efforts. “They’re not being strategic” • the competitors. “They are writing better content.” But these are probably NOT the issue. What IS the issue? ✅ Deeply knowing your buyers - not how old or educated the are, but what keeps them up at night (personally and professionally). ✅ Lack of clarity about editorial themes, your company's unique take on things, and differentiator. ✅ Hiring the right people. Are you trying to make a blogger be your strategist? An intern be your social manager? ✅ Communication between teams: sales, digital, social, and content. Their work affects each other. Why aren't they talking? ✅ Intructions. Are you just flipping content to the writer or providing them with a detailed content brief? Put these things in place and your content will start moving the needle. If you’re an LSP who wants to double down on your content strategy to drive revenue but doesn’t want to hire a FT content strategist, DM me. 🙋🏼I have an opening next month.

We don't like to toot our horn too much, but when it comes to the work our team does, we don't mind. We have such a creatively diverse team of thinkers who cover all the bases when it comes to taking your business to the next level. That's just a small piece of the agency advantage! You get a team of talent without the price tag of hiring even one in-house marketer. #SKPCreative #BuildingLocalBusiness