Jeanny Ricci’s Post

What makes a great creative strategist? To some, it’s the ability to dream up innovative, creative ideas that will be eye-catching and memorable. But in my experience, it’s so much more than that—especially when each client has unique goals and metrics (not to mention a marketing landscape that seems to change drastically day-to-day). At Brighter Click, our strategist is responsible for: ✅ Audience research and strategic planning ✅ Understand the main competitors' positioning, strengths, and weaknesses ✅ Understand the product offer and the USPs ✅ Monitor creative testing to ensure each creative receives proper spending during testing. ✅ Briefing ad ideas based on branding and account performance ✅ Managing QC to ensure creatives align with the brief. ✅ Forming connections with content creators and managing the process of sourcing UGC or whitelisted posts. ✅ Working with the media buyer to optimize campaigns Successful creative strategists bring together their entire creative team and execute one clear vision across multiple disciplines. They have to understand a brand's voice, the campaign's goals, and the nuances of targeted consumer segments, weaving this understanding into every creative decision along the way. I’m curious: what skills do you think a creative strategist should have?

Small tip for 6-figure service-based business owners: Chances are you know everything about your niche and nothing about brand strategy. That’s why you can’t scale to 7-figures. You’re in this situation because you’ve always been on the fence about hiring a brand strategist who can position your service as a premium offering and help you close high-ticket clients. What you should’ve done instead is hire a brand strategist who would find that differentiating factor of your service and a way to communicate that to your ICP. Read that again. You should’ve hired a brand strategist who would question everything you are doing, tear down your current strategy, and build it from the ground up to give you that edge. Wake up! It’s your business at stake here. 

🧠 Why Every DTC Brand Needs a Creative Strategist As I hire for a creative strategist, and I'm thinking about why this role is so crucial in the DTC space: 1. Fresh Perspectives: They bring innovative ideas to cut through the noise 2. Cohesive Storytelling: Ensuring your brand message is consistent across all channels 3. Data-Driven Creativity: Balancing creative flair with analytical insights 4. Adaptability: Quickly pivoting strategies based on market trends

Last week, I asked brand marketers if they prefer to hire an agency that focuses only on their industry, or if they like agencies that can pull inspiration from experience in numerous industries. The results were pretty close, but 60% of voters chose multiple verticals. I’d love to hear more thoughts on this. For those who said they want an agency that focuses on one industry/vertical, do you ever feel like the output becomes an echo chamber? Or is the deep knowledge of the space what you need most? For those that chose agencies with experience in multiple verticals, do you find the creativity is worth it or do they sometimes not have deep enough industry knowledge? As an agency leader, we hear niche down, but I am so torn on it. Give me all your thoughts! 

Marketing is no longer about the stuff you make but about the stories you tell." – Seth Godin In the digital age, it’s not just about showcasing your products or services. It's about crafting compelling narratives that resonate with your audience and build emotional connections. 🔹 Create Meaningful Content: Share stories that highlight the values and mission behind your brand. 🔹 Engage with Authenticity: Connect with your audience on a personal level through genuine and relatable content. 🔹 Inspire and Influence: Use your stories to motivate and drive positive change, rather than just selling a product. Remember, great marketing is about creating memorable experiences and forging lasting relationships. What story is your brand telling? #Marketing #Storytelling #BrandStrategy #ContentMarketing #CustomerEngagement #jonhunt #digitalmarketing #marketing #growthmarketing #hiringjobs #jobshiring #europehiring #remotework

Here’s why hiring a marketing team is the best decision you’ll ever make: 1️⃣ Effortless Growth: Watch your brand thrive while we handle all the heavy lifting. From strategy to execution, we’ve got it covered! 2️⃣ Consistent Presence: Enjoy a seamless and engaging social media presence without lifting a finger. We keep your audience hooked and coming back for more. 3️⃣ Time Freedom: Focus on what you do best while we work our marketing magic. More time for you, more growth for your business! Ready to let go of the content train and let the experts handle it? Click the link in our bio to get started with @designKREW! 📲

As a content creator and marketing strategist, one of the most rewarding aspects of my journey has been helping others find their voice and elevate their brands. Over the years, I’ve had the privilege of providing tips and strategies to both aspiring creators and business owners. Hearing creators tell me that my guidance helped them land their first brand deal or take their content to the next level is what fuels my passion. The same goes for business owners who’ve successfully launched campaigns that resonate with their audiences after our strategy sessions. It’s clear to me that impactful marketing requires more than just creativity—it requires strategy, intentionality, and knowing how to authentically connect with people. That’s what I love to bring to the table for creators and brands alike. With that said, I’m thrilled to expand my focus on marketing consulting! Whether you’re a brand in metro Atlanta or need remote support, I’d love to help you craft strategies that align with your goals and bring your vision to life. If you’re interested in working together, feel free to reach out. Let’s build something amazing together! 📩: [email protected] #marketing #consultant #consulting #marketingconsultant

“What Makes a Creative Agency Truly Irreplaceable?” Let’s settle this once and for all. Is it: 🔥 Big, bold ideas that dominate the market? 📊 Flawless strategies that make every rupee count? 🎯 Consistent, measurable results that keep clients coming back? Or is it something more? I recently came across an agency that checks every box—and then some. Their campaigns don’t just hit targets; they set new standards. I’ve seen brands fight to have them on their payroll. They’re the kind of partner you never want your competitors to work with. But here’s the thing—I’m curious: 👉 What do you think makes an agency worth hiring? 👉 Have you worked with a team that changed the game for your brand? Drop your thoughts below—I’d love to hear your perspective. (And if you’re dying to know who this agency is… well, let’s just say their work will find its way to you soon.) #CreativeGenius, #MediaPlanning, #BrandStrategy #CreativeAgency #MediaPlanning #BrandStrategy #MarketingGenius #AdvertisingExcellence #CampaignSuccess #MarketingInnovation #CreativeLeadership #MediaBuying #ROIDrivenMarketing #CreativeSolutions #MarketingTrends #AdvertisingLife #CreativeStrategy #MarketingAndAdvertising #BrandManagers #MediaHeads #AgencyLife #MarketingLeads #BrandAwareness #ContentStrategy #DigitalTransformation #EngageYourAudience #ThinkBigCreateBigger #InnovationAtWork #BusinessGrowth #LeadGeneration

Let me tell you a story… Having been in the social media management niche for a couple of years, I wanted more. I wanted to explore other roles where I can express the many skills I’ve acquired over time. Turns out brand management encapsulates all I’ll be doing for now. Brand management entails a lot; it involves several roles infused in one. One of the many roles we take on is supervising the delivery of every team responsible for birthing the plans of any brand into reality. So, we’re working with the graphic design team, video editors, social media managers, copywriters, voice-over artistes, digital marketers, media buyers, creative storytellers, etc., just to ensure excellent delivery for the brand we manage. A brand manager’s roles include developing brand strategy, conducting market research, defining brand positioning, planning marketing campaigns, crafting consistent messaging, collaborating with product teams, monitoring brand performance, collaborating with different departments, handling crises, and maintaining brand guidelines for a cohesive brand experience. This phase is quite stretching, and I’m glad to work, learn, and grow through this growth phase. This is one out of the many stories I’ll be sharing as a brand manager. So, you can call me an exceptional brand manager! We perform the magic of converting your brand’s goals and dreams into reality. This story just started and it will unfold in bits. #estherilesanmi #brandmanger #brandmanager #mediaandcommunications #media

There was an insightful post here about how the phrase #creative #strategist is a confusing way of addressing a strategist. The comments had some golden nuggets on the origin of the phrase, and how it has evolved in all the wrong ways. The brand strategy industry has a curious way of pigeon holing talent, and curbing the flow of experience. This creative strategy is one example. General opinion is that if you have never written a creative brief, you can never work in an ad agency. The other way round is not true. Anyone who has worked in an ad agency, can be a creative strategist, a brand strategist, a comms strategist and multiple other avatars. If you take this argument further, in house brand managers are sure shot ad agency success, but they hardly apply. They work as highly efficient planners with a diverse pool of agencies doing work across the whole brand building process. We have numerous arguments and thought pieces on how brand and comms go together, how a product is a brand, and a brand is nothing without its advertising. When it comes to embracing these for hiring talent, we fail. A brand strategist arguably has zero chances of working at an ad agency. His or her brethren at an ad agency can navigate a holding company’s offerings fluidly. Another way this labour force inefficiencies is implemented is when brand strategists are asked for portfolios. Our portfolio is our CV. Because we are not designers, we don’t have a visual body of work. We, obviously can’t visually outline our work in brand architecture, positioning, optimisation, messaging and framework, because they are confidential. In many instances we can’t even name our clients. We need to breathe and let go. The industry needs more openness and acceptance of transferable skills, and stop pigeon holing. Potentially start off by reading David Epstein’s Range.