Lee Densmer’s Post

Many CEOs, sales managers, or marketing leaders say some variation of "Our content sucks." They may be blaming: • the writers - "They don't know the industry." "They don't have experience." "They don't know SEO." • the content team and/or individual contributors leading the efforts. • the competitors who are writing better content. These are probably NOT the issue. What IS the issue? ✅ Deeply knowing your buyers - not how old or educated they are, but what keeps them up at night. ✅ Lack of clarity about editorial themes, your company's unique take on things, and your differentiator. ✅ Hiring the right people. Are you trying to make a blogger be your strategist? An intern be your social manager? ✅ Communication between teams: sales, digital, social, and content. Their work affects each other. Why aren't they talking? ✅ Instructions. Are you just flipping content to the writer or providing them with a content brief? My brief for blog posts is in the comments. Put these things in place and your content will start moving the needle. If you’re an LSP who wants to double down on your content strategy to drive revenue but doesn’t want to hire a FT content strategist, DM me. 🙋🏼♀️I have an opening next month.

Great campaigns don’t just happen - they result from brilliant concepts brought to life by exceptional talent. If you’re ready to transform your ideas into impactful campaigns, you need the right team. At OnlyMarketingJobs, we connect you with creative minds who can turn your vision into reality. Whether it’s a digital strategist, a content creator, or a branding expert, our platform is where you’ll find innovative thinkers who can drive your projects forward. Don’t let your ideas stay on the drawing board - advertise your roles on OnlyMarketingJobs and start building the team that will make your campaigns soar. #CreativeTalent #Hiring #MarketingJobs

🚀 𝐇𝐢𝐫𝐢𝐧𝐠 𝐀𝐥𝐞𝐫𝐭: 𝐀 𝐂𝐚𝐥𝐥 𝐟𝐨𝐫 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐌𝐢𝐧𝐝𝐬! Over the past two quarters, I’ve been fortunate (and, let’s be honest, a little lucky) to onboard three incredible marketing professionals who’ve brought unmatched expertise and creativity to Eightfolds. With years of marketing experience and a knack for finding the right talent, I’ve had a smooth hiring journey so far. 𝐁𝐮𝐭 𝐧𝐨𝐰, 𝐈 𝐧𝐞𝐞𝐝 𝐡𝐞𝐥𝐩! 🙌 We’re looking for a 𝐕𝐢𝐝𝐞𝐨 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐨𝐧𝐜𝐞𝐩𝐭𝐮𝐚𝐥𝐢𝐳𝐞𝐫/𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫 (not very sure of the job title 🫥 )—a role where creativity meets strategy. This hire will be key to elevating how we craft impactful videos for our clients. If you know someone who can think big, plan creatively, and execute beautifully (𝐢𝐧 𝐭𝐞𝐫𝐦𝐬 𝐨𝐟 𝐯𝐢𝐝𝐞𝐨) —or if YOU are that person—please 𝐬𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐦𝐨𝐬𝐭 𝐚𝐦𝐚𝐳𝐢𝐧𝐠 𝐰𝐨𝐫𝐤 and reach out! Here’s what we’re looking for: 𝐑𝐨𝐥𝐞 𝐒𝐮𝐦𝐦𝐚𝐫𝐲: 𝐕𝐢𝐝𝐞𝐨 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐨𝐧𝐜𝐞𝐩𝐭𝐮𝐚𝐥𝐢𝐳𝐞𝐫/𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫 who can ideate, plan, and execute impactful video strategies for our clients. This person will: 1. Understand Products & Markets: Analyze clients' products/services and study competitors' social media to brainstorm unique video ideas. 2. Collaborate with Clients: Communicate with clients to gather necessary video inputs or guide them on capturing relevant footage. 3. Conceptualize Videos: Develop detailed video concepts, including transitions, B-rolls, and audio effects, ensuring clarity for execution. 4. Coordinate Production: Provide editors with clear directions and visualization of the final product for seamless video production. The ideal candidate is both creative and strategic, combining marketing insights with strong storytelling and video planning skills. 𝐒𝐚𝐥𝐚𝐫𝐲 𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠: 5𝐋𝐏𝐀 If you’re excited about this opportunity or know someone who fits the bill, tag them below or DM me directly! Let’s create something extraordinary together. #Hiring #VideoMarketing #ContentCreation #Creativity #MarketingJobs #MarketingTalent

Divyank Jain often confers with existing members of the team before making hiring decisions. During one such discussion, he wondered if our brief to her was incomplete. That's when one of our Content Marketing Managers (CMM) weighed in. And I agree with her. It is best to test someone based on the actual work they're going to do. In the real world, briefs aren't always clear. Content strategists often have to intuitively understand what works for a brand, even when the brand manager may not. Yes - long, precise briefs should be the norm. But aren't always practically possible. In such situations, marketers must use their experience and prudence to plan/execute. By the way, The Wise Idiot is hiring. If you are looking to work as a Content Marketing Manager, do apply. Link in the comments.

Steal my marketing team roadmap ⤵ This scaled my last company from 7 to 8 figures. When building a marketing team, focus on these core hires: Technical Marketing 🛠️ ↳ Website Manager ↳ Performance Marketing Manager ↳ Email Marketing Manager Start by hiring technical experts to handle the foundations. Then get your content strategy established. Content Creation 🎥 ↳ Videographer ↳ Video Editor ↳ Designer ↳ AI Specialist Create engaging videos and visuals to fuel consistent growth. Next, expand to all social media channels with daily posts. Social Media Marketing 📱 ↳ Social Media Manager ↳ Community Specialist ↳ Content Project Manager Develop a content calendar and share platform specific content to drive engagement. Then have people on the growth team focused on adding value through outreach, brand awareness, partnerships, sponsors, user generated content, and more to engage in more human ways than just ads. Growth Marketing 📈 ↳ Growth Marketing Manager ↳ Partnerships & UGC Manager ↳ Account Marketing Manager Tie it all together by adding directors to each department, and you’ve got a scalable system. This model works. I’ve seen it succeed in startups and Fortune 500s. If you're looking to join a team, then search for companies prioritizing these roles. Who's the first hire you're choosing❓ Let me know what your ideal team setup is. Repost to share with someone else ♻️ and follow Arthur Norwood

Is your company so nitpicky in hiring that you're missing out on outstanding #socialmediamarketing candidates? As a #jobseeker, I'm seeing far too many companies posting virtually identical job descriptions for marketing and communications positions with one glaring difference: QUALIFICATIONS: * Must have X years of experience in [their specific industry or niche] Certainly some industries and companies need candidates with highly specialized experience, but in most cases, the fundamentals of marketing and communications don't change from business to business or industry to industry. The best social media marketers, copywriters, content marketers and communications specialists can adapt to whatever product or service you offer, whatever problems you solve and whatever market you want to reach. They are already adapting to day-to-day changes to algorithms, platforms and software. They are already developing content to engage different mediums and audiences. They are already adjusting calendars and strategies to meet the needs of an ever-changing landscape. So this goes out to all the talented #socialmedia marketers, digital marketers, copywriters, and comms folks out there trying to find a job: these companies don't know what they're missing out on. #digitalmarketingjobs #marketingjobs

I believe in working smart, not just hard. That’s why hiring a social media manager is key to balancing the work and well-being of your team! ✅ your content is done for you ✅ you get quality leads and sales ✅ you have more time to focus on other areas of the business It’s time to redefine what success looks like, and it starts with saying ‘no’ to endless hustle, freeing up your resources and team members and outsourcing to an expert.

Job Alert for my network! I'm hiring a few positions in my marketing dept. Shoot me a message if you or someone you know is a fit for the roles below, and I'll send you the link to apply. *Most critical* Tradeshow Specialist - we're looking for someone who is organized, tenacious, creative, and loves the tradeshow circuit. Might be a unicorn blend, but I have faith! We're paying up to $80k for the right culture/work fit! Content Marketing Manager - You know if this is you. You do more than just write copy. You get SEO, you get how all the strands of content weave together, how the voice of the company comes through in everything. How video changed content marketing, and now how AI is doing the same. $120k for the write talent (see what I did there?) Teaser image below from the culture primer we give to candidates during the hiring process, and the standard we hold ourselves to.

This month, we hired 3 new marketers for my agency. Here’s what a typical agency founder is looking for in new hires in 2024: 1. I need someone with the “marketing gut feeling”. Marketers in my team need to understand people. They don’t just need to know some secret marketing formula, but they need to have that intuitive awareness od what makes people tick.  One of my favourite questions is to ask in the interview, is what they think about a specific sales page and to explain their reasoning out loud. This tells me more about them as a marketer than any other question. 2. I’m looking for someone who already specialised in the industry I work in. They’re passionate about education, online learning, and personal growth. 3. I need someone who’s HUNGRY for learning. Someone proactive, who wants to be a real part of my team. We are the top agency for course creators in the world. We have a lot to share, and we want it to be fun. I’m still hiring :) If I described you, let’s talk? Drop me a DM! #hiring #marketing #marketingagency

Job Alert for my network! Reach out to Josh Turley (see below) if you are interested in these great opportunities! *Most critical* Tradeshow Specialist - we're looking for someone who is organized, tenacious, creative and loves the tradeshow circuit. Might be a unicorn blend, but I have faith! We're paying up to $80k for the right culture/work fit! Content Marketing Manager - You know if this is you. You do more than just write copy. You get SEO, you get how all the strands of content weave together, and how the voice of the company comes through in everything. How video changed content marketing, and now how AI is doing the same. $120k for the write talent (see what I did there?)