Addidat’s Post

Statues, Slings, and the Business Case for Equal Parental Leave Last week, the campaign group The Dad Shift made headlines by tying baby slings to male statues across central London. Pregnant Then Screwed has run similar campaigns in the past. Their message? The UK has the worst paternity leave in Europe, with just two weeks of statutory pay. While some firms top up paternity benefits, most don't offer extended paid leave for fathers - a stark contrast to policies in other countries. Firms with the best parental leave policies provide equal benefits to all new parents. But the business case for this may not be obvious, especially for smaller, growing firms with tighter margins. Here's why equal parental leave is a strategic play, not a cost: ☑ Tap into the full talent pool.  Unequal parental leave perpetuates hiring biases against women, especially in smaller firms and in higher-paid roles. Without benefit parity, the increased cost of maternity pay continues to disadvantage female candidates. ☑ Retain talent. Addidat's data shows firms recruit and maintain women equally in lower paid roles but struggle to maintain gender parity as employees climb the ranks (over 16% drop off from lower quartile to upper quartile by pay). As companies grow, the true cost of losing top performers - from hiring replacements to lost institutional knowledge - can be crippling. By supporting all working parents, you'll reap the rewards in improved retention, engagement, and continuity with scale. ☑ Drive perpetual meaningful change. As with all diversity initiatives, meaningful change can only come from those who have power. Diversity initiatives often falter when those in power haven’t directly experienced the challenges that deep rooting inequality presents. Equalising leave helps leaders empathise with the realities of work-life balance, spurring investment in policies that support working parents, and delivering change and benefits for years to come. ☑ Reputational advantage from social impact. By equalising parental leave, fathers take on more of the mental load and logistics of childcare, decreasing the home life pressure on women that often sees mothers leave the workforce, or chose to remain in lower paid positions.  An equal parental leave policy is a clear indication to current and potential employees and clients that you are serious about equity in the workplace. At Addidat, we've implemented equal parental leave, knowing the challenges for a small business. But we believe in the long game. Investing in our team is critical, and as a female-led company, we champion how equal policies drive wider social change that benefits us all. See more pictures from the campaign and The Guardian coverage: https://lnkd.in/ecDBDc7X

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