Belinda Nkechi Idinmachi, CIM

Belinda Nkechi Idinmachi, CIM

Founders Academy Specialist | Growth Marketing | Programs Manager | Women's Economic Empowerment

Lagos State, Nigeria
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About

Belinda Nkechi Idinmachi is a seasoned growth marketing and entrepreneurship professional with a proven track record of driving sustainable business growth for social impact. Armed with degrees in Foreign Languages from OAU, Integrated Marketing Communications from IE Business School via Cousera, as well as certifications in Entrepreneurship from Harvardx and Community Management from Meta, she brings a unique blend of skills to her work.

Nkechi's career is marked by significant achievements. She has served as Engagement Lead for One Young World West and Central Africa Ambassador Community, was a national winner and global finalist in the Entrepreneurship World Cup, and a Dutch MFA Enterprise for Peace Scholar. Recognized for her innovative spirit, she was a nominee for the Entrepreneurship Africa Award for Innovation, winner of the Orange Corners Business Pitch, and named one of the 100 Most Inspiring Women in Africa by Leading Ladies Africa in 2022.

Her entrepreneurial journey includes founding Machi Earth Foods, a venture addressing malnutrition through allergy-free, nutrient-dense products made from Bambara Nuts. Nkechi's expertise in growth marketing and community management propelled Machi to national and global acclaim, including features in prominent media outlets like Orange Corners Netherlands.

Transitioning to corporate leadership, Nkechi held pivotal roles at Shecluded and Kunda Kids. As Community Entrepreneurship and Innovation Specialist at Shecluded, she rapidly ascended to Acting CEO and subsequently Chief Growth Officer, where she architected growth strategies and spearheaded accelerator and incubator programs to empower female entrepreneurs. At Kunda Kids, she excelled as Global Head of Business Development and Partnerships, forging strategic alliances, including with the Ministry of Education, and orchestrating high-impact events across Nairobi, Kampala, and Lagos.

Beyond her professional accomplishments, Nkechi is passionate about women's economic empowerment. She co-leads the Career Relaunched program, equipping women returning to work with digital skills and advocating for equitable employment opportunities.

Nkechi's career is a testament to her ability to blend entrepreneurial drive, strategic thinking, and a deep commitment to social impact. She continues to be a leading figure in the fields of entrepreneurship, marketing, and sustainable development, with a particular focus on SDG 8: Decent Work and Economic Growth.

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Experience

  • alx_africa

    alx_africa

    7 months

    • alx_africa Graphic

      Country Manager, ALX Ventures Founder Academy

      alx_africa

      - Present 3 months

      Nigeria

    • alx_africa Graphic

      Fellowship Specialist

      alx_africa

      - 5 months

      - Driving strategic growth and engagement within a thriving 40,000-member Tech & Entrepreneurship Community.
      - Engineered self-led community, where memberS take ownership and drive impactful initatives within the community
      - Developed and executing a comprehensive Alumni Community Playbook aligned with organisational OKRs, ensuring targeted initiatives and measurable outcomes.
      - Implemented a sprint-based system for tracking success metrics, fostering continuous improvement and…

      - Driving strategic growth and engagement within a thriving 40,000-member Tech & Entrepreneurship Community.
      - Engineered self-led community, where memberS take ownership and drive impactful initatives within the community
      - Developed and executing a comprehensive Alumni Community Playbook aligned with organisational OKRs, ensuring targeted initiatives and measurable outcomes.
      - Implemented a sprint-based system for tracking success metrics, fostering continuous improvement and accountability.
      - Periodically Conduct in-depth community research, leveraging insights to optimize programs and enhance member experience.
      - Led the successful execution of a nationwide, simultaneous in-person engagement event across 17 locations in Nigeria.
      - Recruited and managing a dedicated team of volunteers across the 36 states in Nigeria, fostering an inclusive and supportive environment where members take ownership
      - Cultivating strong partnerships to expand community reach, resources, and opportunities. Eg. Secured collaboration with Chevening via UK In Nigeria Office for a UK master's scholarship application guide, partnership with 5 Recruitment Firms for Alumni Talent placement

      Proven track record in: Stakeholder Engagement, community management, program development, event planning, volunteer leadership, and data analysis.

  • One Young World Graphic

    Ambassador Engagement Lead (Volunteer)

    One Young World

    - Present 5 years 3 months

    United Kingdom

    VOLUNTEER for West & Central Africa Ambassador Community

  • Kunda Kids

    Kunda Kids

    10 months

    • Kunda Kids Graphic

      Global Head of Business Development and Partnerships

      Kunda Kids

      - 4 months

      London, England, United Kingdom

      - Built and Led both core and cross-functional teams to achieve company goals.

      - Led the development of a grant proposal that secured a $70,000 grant from the Nigeria Sovereign Investment Authority

      - Conceptualized and executed impactful experiential marketing campaigns that boosted user acquisition, significantly increasing brand awareness. A huge shoutout to Olufemi Edun, my wingman.

      - Planned and executed the successful launch of Kunda and Friends across 3 major cities…

      - Built and Led both core and cross-functional teams to achieve company goals.

      - Led the development of a grant proposal that secured a $70,000 grant from the Nigeria Sovereign Investment Authority

      - Conceptualized and executed impactful experiential marketing campaigns that boosted user acquisition, significantly increasing brand awareness. A huge shoutout to Olufemi Edun, my wingman.

      - Planned and executed the successful launch of Kunda and Friends across 3 major cities (Nairobi, Kenya; Kampala, Uganda; Lagos, Nigeria), enhancing investor appeal, maximizing visibility, and contributing to the exponential growth of the Kunda & Friends YouTube channel.

      - Secured a pilot program with a top Lagos school within 2 months of joining, paving the way for the adoption of Kunda Kid's Enterprise package.

      - Forged a pivotal partnership with the Universal Basic Education Commission of the Ministry of Education, solidifying Kunda Kids' position in the educational landscape in Nigeria

      - Developed and implemented targeted lead generation funnels, leveraging market research and audience segmentation to nurture qualified leads. Thank you, Prince Abubakar and Akinwale Oreoluwa for your support, and Cynthia Chimereze , for your willingness to jump on cross-departmental projects.

      - Established enterprise pricing packages, catering to the specific needs of educational institutions.

      - Conceptualized and Championed influencer outreach, leading the hashtag#ilovemyselfcampaign that skyrocketed engagement by 150% and community growth by over 200%, creating influencer briefs and managing over 25 influencers across the key markets, Uganda, South Africa, Nigeria, United States of America, London, Kenya and Uganda.

      - Solidified Kunda Kids' brand as a leader in early years literacy by managing the Kunda Kids & Corona Schools World Book Day event across 4 locations.

    • Kunda Kids Graphic

      Marketing Manager

      Kunda Kids

      - 7 months

      London, England, United Kingdom

  • Shecluded

    Shecluded

    1 year 3 months

    • Shecluded Graphic

      Chief Growth Officer

      Shecluded

      - 6 months

      Lagos State, Nigeria

    • Shecluded Graphic

      Growth Manager

      Shecluded

      - 3 months

      Lagos State, Nigeria

    • Shecluded Graphic

      Product Marketing Manager

      Shecluded

      - 5 months

      Lagos, Nigeria

      - My main responsibility is to lead and execute growth initiatives that drive sustained and scalable growth across the company's product offerings.

      - I work closely with cross-functional teams such as product, finance, marketing, and engineering, to develop and launch new products and features, analyze customer data, and identify new growth opportunities.

      - Additionally, I am responsible for developing and implementing metrics to measure the success of growth initiatives and…

      - My main responsibility is to lead and execute growth initiatives that drive sustained and scalable growth across the company's product offerings.

      - I work closely with cross-functional teams such as product, finance, marketing, and engineering, to develop and launch new products and features, analyze customer data, and identify new growth opportunities.

      - Additionally, I am responsible for developing and implementing metrics to measure the success of growth initiatives and communicate progress and insights to the board.

    • Shecluded Graphic

      Community Entrepreneurship & Innovation Analyst

      Shecluded

      - 4 months

      Lagos, Nigeria

      - Create and shape the Shecluded Business Network and its deliverables.
      - Create a good understanding of end-users and their needs.
      - Enable a transaction culture within women in our community where women can shop from each other and track it.
      - Build cross partnerships with other relevant women entrepreneurs and influencers to push the brand.
      - Develop and deploy ongoing strategies that drive and maintain ongoing member engagement
      - Develop and implement strategies to…

      - Create and shape the Shecluded Business Network and its deliverables.
      - Create a good understanding of end-users and their needs.
      - Enable a transaction culture within women in our community where women can shop from each other and track it.
      - Build cross partnerships with other relevant women entrepreneurs and influencers to push the brand.
      - Develop and deploy ongoing strategies that drive and maintain ongoing member engagement
      - Develop and implement strategies to effectively manage content; identify and fill content gaps
      - Serve as a brand ambassador and manage all community communications
      - Refer community members to relevant content within and outside the community
      - Regularly monitor, initiate and facilitate community discussions among members
      - Identify, nurture, and leverage member 'ambassadors'.
      - Using analytics tools to monitor social media outlets, and online forums.

  • Founder | Marketing Manager

    Machi Earth Foods

    - 3 years

    Lagos, Nigeria

    • As Marketing Manager for Machi Earth Food, I am responsible for seeking out and engaging new Markets. Crafting copywriting content for all social media channels as well as website, blog and email.

    • My leadership and ability to create a wide visibility for my company, led to us being nominated for the Entrepreneurship Africa Award for Innovation. We also won a grant from Orange Corners, an Incubation program of the kingdom of Netherlands

  • Founder | Digital Marketing Manager

    Pages&Ink Limited

    - 4 years

    Lagos, Nigeria

    At Pages&ink Digital Limited I lead a team of Website Developers, Social Media Managers, Content Creators and Graphic Designers to create and implement marketing communication strategies for brands both in Nigeria and Abroad.
    My core competencies include copywriting, search engine optimization content, social media strategy development and implementation, implementation and monitoring of campaign efforts as well as measuring and reporting results.
    I also created content for websites…

    At Pages&ink Digital Limited I lead a team of Website Developers, Social Media Managers, Content Creators and Graphic Designers to create and implement marketing communication strategies for brands both in Nigeria and Abroad.
    My core competencies include copywriting, search engine optimization content, social media strategy development and implementation, implementation and monitoring of campaign efforts as well as measuring and reporting results.
    I also created content for websites, business marketing materials, and social media marketing as well as some graphic design using Canva.

  • Marketing Communications Officer

    Rapid Facilities Management Limited now Tsebo Rapid Facilities Management Company

    - 2 years 2 months

    Lagos, Nigeria

    The impact of my online marketing and brand storytelling strategies and implementation resulted in the company's worldwide visibility and local traction. It attracted international facilities management companies who partnered with them to service local bluechip companies that they already work for abroad. It was also instrumental in the merger with South Africa's Largest Facilities Management Company - Tsebo FM

    Started the company’s first internal newsletter, which helped to improve…

    The impact of my online marketing and brand storytelling strategies and implementation resulted in the company's worldwide visibility and local traction. It attracted international facilities management companies who partnered with them to service local bluechip companies that they already work for abroad. It was also instrumental in the merger with South Africa's Largest Facilities Management Company - Tsebo FM

    Started the company’s first internal newsletter, which helped to improve employee engagement and team bonding.

    Main Responsibilities
    - Develop and implement inbound marketing strategies

    - Develop branding initiatives, internal communications and external media relations

    - Create content for all marketing communications materials

    - Represent the company at Exhibitions and conferences

    - Manage website content​ and design

    - Develop and Implement periodic customer feedback system

    - Create and publish content on company's website for search engines optimization

    - Develop and serve as editor for all company's internal publications: newsletter, email announcements, intranet

    Most recent projects
    - Managed the creation of new marketing communication materials and website after the merger.

    - Managed the development of a new interactive website with a group of UK based website designers;

    - Introduced the use of Hubspot and taught business development managers how to use it

    - Planned and coordinated company's exhibition at a real estate fair - Real Estate Unite between the 29th - 30th of September 2015, that won us two clients


    - Created remarkable content that increase traffic to the company website

  • Content Developer

    Kamdora

    - 8 months

    Ikoyi Lagos

    - Curate articles for publication on the website
    - Develop MTN SDP files for kamdora.com
    - Develop content for kamdolls chat Tuesday
    - Created and Managed the Kamdora Book Club

  • Corporate and Marketing Communications Manager

    Laurel School of Mines

    - 1 year 2 months

    Lagos, Nigeria

    - Developed company's Marketing contents including it's mission statement, vision and value proposition
    - Gained new clients and managed company's relationship with old ones
    - Created and managed company's social media networks
    - Worked with a website designer to create an interactive website for the company
    - Managed Company's website as well as social media channels
    - Prepared pitches for various business presentations for the company
    - Edit Quarry inspection reports and…

    - Developed company's Marketing contents including it's mission statement, vision and value proposition
    - Gained new clients and managed company's relationship with old ones
    - Created and managed company's social media networks
    - Worked with a website designer to create an interactive website for the company
    - Managed Company's website as well as social media channels
    - Prepared pitches for various business presentations for the company
    - Edit Quarry inspection reports and prepare presentations to owners based on the outcome.
    - Developed two programs that the company still runs as part of their products
    1- Young Miners Club, a club that exposes teenagers to the career opportunities in the mining Industry, while preparing them for it.
    2- Investors Breakfast Club, a club where C- suite executives and investors have the opportunity to gain access to information regarding the mining industry and advised on the most profitable to invest in.

  • Sales Representative

    Kola Badmus eco friendly jewellery and footwears

    - 3 years 8 months

    OAU, Ile - Ife

    In addition to selling and corresponding with the customers. I created a design for an eco friendly Lapel/Name Tag for conferences, workshops and events. It sold more than 250 pieces in one day.

  • Co-organiser/ Volunteer

    TedxIfe

    - 5 months

    Ile-Ife

    Fund Raising
    Hosting

  • Volunteer Intern

    Heinrich Boell Foundation

    - 1 year

    Lagos, Nigeria

    Planning of logistics for events

  • Marketing Volunteer

    Phosters Foundation

    - 2 months

    Ile-Ife, Nigeria

    Worked with other volunteers to plan and execute awareness for the Campus Business School project.
    Managed the engagement of 250 participants.

Education

  • CIM | The Chartered Institute of Marketing Graphic

    CIM | The Chartered Institute of Marketing

    Postgraduate Degree Marketing

    -

    The CIM Postgraduate Diploma in Professional Marketing includes these mandatory modules

    Global Marketing Decisions
    The skills to assess and develop future marketing strategies to ensure your organization can effectively meet the challenges posed by a dynamic and diverse global marketplace.

    Corporate Digital Communications
    How to critically appraise corporate brand and execute digital communications in developing the corporate positioning and building brand…

    The CIM Postgraduate Diploma in Professional Marketing includes these mandatory modules

    Global Marketing Decisions
    The skills to assess and develop future marketing strategies to ensure your organization can effectively meet the challenges posed by a dynamic and diverse global marketplace.

    Corporate Digital Communications
    How to critically appraise corporate brand and execute digital communications in developing the corporate positioning and building brand equity.

    Creating Entrepreneurial Change
    The dynamics of innovation and change, and to understand, develop and apply a range of disruptive strategies to drive the organization's success.

  • Obafemi Awolowo University Graphic

    Obafemi Awolowo University

    Bachelor's Degree Arts 4.04

    -

    .Made a 5.0 GPA in my first year and graduated with a CGPA of 4.04
    .Received merit scholarship,2012 from the DAAD.
    .Took courses in Germanistics, Literary Criticism, Linguistics

Licenses & Certifications

Volunteer Experience

  • One Young World Graphic

    Engagement Lead, One Young World Ambassador Community- West & Central Africa

    One Young World

    - Present 2 years 3 months

    Economic Empowerment

    Support One Young World Ambassadors in West and Central Africa on their journey to creating meaningful change by
    - Fostering connections for strategic partnerships within the ambassador community
    - Bringing visibility to the projects of Ambassadors in-between summits
    - Organizing events, meetups, and workshops that provide ambassadors with the skills, knowledge, and network they need in order to scale their impact.

Projects

Honors & Awards

  • 2022 Alumna of the Academy for Women Entrepreneurs

    The U.S Consulate and Ascend Studios Foundation

  • Leading Ladies Africa 100 Most Inspiring Women 2022

    Leading Ladies Africa

  • Nominee, Entrepreneurship Africa Innovation Award

    The Entrepreneur Africa Awards

    Nominated for our innovative products developed using Africa's relegated but superfood crops - Egusi Seeds and Bambara Nuts

  • Enterprise For Peace Scholar & One Young World Ambassador

    Dutch Ministry of Foreign Affairs & One Young World

    The Netherlands Ministry of Foreign Affairs (MFA) prioritises improving young people’s prospects in a number of developing countries and fragile states by supporting local entrepreneurs and job creation. The MFA will collaborate with One Young World to provide scholarships for 50 delegates to participate in One Young World Munich 2020.

    The focus of this scholarship is around creating youth employment opportunities for prosperous and peaceful societies. The initiative will have the…

    The Netherlands Ministry of Foreign Affairs (MFA) prioritises improving young people’s prospects in a number of developing countries and fragile states by supporting local entrepreneurs and job creation. The MFA will collaborate with One Young World to provide scholarships for 50 delegates to participate in One Young World Munich 2020.

    The focus of this scholarship is around creating youth employment opportunities for prosperous and peaceful societies. The initiative will have the following objectives:

    Empowering young leaders to create sustainable job opportunities in selected regions.

    Leveraging the potential of young people as widely as possible for job creation and highlight their potential as a solution to fostering prosperous and peaceful societies.

    Raising awareness of youth unemployment opportunities and sharing best practice.

  • Most Enterprising, Kingsword Everywhere Awards

    Kingsword Everywhere Awards

    Written on the award certificate

    One filled with Energy and great activity
    One that brings dreams to reality
    One that takes impossible missions for a cruise
    One that sticks through every enterprise
    One with a Midas touch and the persistence of Jacob
    This is about our Most Enterprising
    Miss Ubakaeze Nkechi

  • Honorarium, Heinrich Böll Foundation

    Heinrich Böll Foundation

    Given for facilitating community programs

  • Honorarium

    Heinrich Böll Foundation

    For supporting the logistical preparations of the Open space workshop on flood resilient buildings.

  • Deutscher Akademisher Austauschdienst(DAAD) Scholarship Award

    DAAD

    Scholarship by the German Academic Exchange Service (Deutscher Akademisher Austauschdienst/DAAD)

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