Will Hare

How can your advocacy campaign cut through the noise in 2024 to actually move the needle with lawmakers? We partnered with the Center for Campaign Innovation to gather public affairs experts and advocacy pros to answer this question. Here’s what we found: ▪️ Storytelling is key. ▪️ Vendor-client relationships are more important than ever. ▪️ AI is filling gaps – but it’s not foolproof. Get the full readout of these findings and more in our post-conference report:

1

Looking to transform a one-time PR campaign into an ongoing movement? Consider these tips to start building a coalition of like-minded partners to help amplify your messaging: https://lnkd.in/em_4B_Cq #BetterLiving #HealthCommunications #Coalition

5

As RFK Jr. takes the reins at HHS, 2025 could mark a pivotal year for health communications. In an era where public health narratives are shaped often by platforms like TikTok rather than by the CDC, the need for science-backed education has never been greater. Patients are increasingly using social media to self-educate, which makes clear, compelling, and evidence-driven storytelling critical. And yes, some of this will be from corporations/brands but at the end of the day we will have to lean on trusted voices. I see certified physicians and patient-led communities playing hero roles in bridging the gap between credible data and accessible communication. Companies like MedFluencers and Savvy Cooperative are already leading the charge, proving that health literacy and authenticity can coexist on these platforms. With rare disease communities already demonstrating how empowered, knowledgeable patients can drive better outcomes, could this become the evolving model for all healthcare communications?

17

2 Comments

Local media is evolving to meet digital demands and improve ad strategies. #DigitalTransformation #LocalMedia https://conta.cc/3AVpASi

9

1 Comment

When facing tough questions from reporters, responding with "no comment" can create negative perceptions and damage credibility, while missing opportunities to control the narrative. Instead, a more strategic communications approach can help maintain trust, meet public expectations, and foster positive media relationships. It’s important to work with a communications team to craft appropriate responses that protect your interests. Discover how RebuttalPR can help you manage and respond to media inquiries. Click the link in the comments to read more about why it’s important to partner with a skilled communications team to help you respond to tough questions.

4

1 Comment

https://bit.ly/4bk0991 Transform Your Agency’s Approach with Virtual Audiences 🌟 Virtual audiences are changing the game for creative agencies. Learn how Church+State used AI to gain real-time insights, win competitive pitches, and engage clients. Discover the full potential of virtual audiences in our new blog. Read the full article: https://bit.ly/4bj4ARB #AI #MarketResearch #CreativeStrategy #ClientSuccess

11

In the ever-changing landscape of business communications, there’s been much chatter about the evolving roles of public affairs and public relations. Public affairs engages directly with policy, advocating for change and working with government bodies, while public relations manages the public image and external communications. These two disciplines often converge but can clash when public messaging conflicts with political objectives. At Rojas Public Affairs, we expertly navigate both realms, ensuring seamless alignment between your policy initiatives and public reputation for maximum strategic impact. Tap link in bio to connect with us! 👉📲 #publicaffairs #corporatecommunications #executivestrategy #publicrelations #communications #governmentrelations #policy #legislation

2

Reporters, what would you like PR practitioners to know about pitching you their news/press releases? What tips would you give? I'm hoping to get some input directly from journalists on what's working best 𝒓𝒊𝒈𝒉𝒕 𝒏𝒐𝒘 to help public relations pros do a better job, as I put together a couple of upcoming presentations. I know what works for my B2B clients, but I always like to gain a broader perspective to inform my work. Thanks for sharing your thoughts. #publicrelations #mediarelations

35

7 Comments

“PR”: It doesn’t stand for “press release”. A press release is a tactic; a way for organizations to share news with stakeholders. But public relations can’t just be a one-way “news dispenser”, because that contradicts the entire concept of RELATING to the PUBLIC. In order to relate, companies need to do more than force feed their news to people. They need to connect, and that happens when they’re open to feedback, willing to engage in dialogue, and actively listen to their audience. That’s the “relations” part, and “relations” cultivates reputations - and if your organization doesn’t have a great one of those, then all the press releases in the world won’t give you good PR. #PublicRelations

1

Substacks are redefining media landscapes and empowering writers. Our experts weigh in on how they’re impacting targeted audiences and facilitating direct connections between writers and readers while fostering a sense of community and engagement. Click to read how to partner with influential voices to amplify your brand’s message and drive conversations. Learn more here: https://bit.ly/3VuKGhZ #Substacks #PRStrategy #JournalismTrends

3

New on RPR Riffs: The Public Relations Playbook Internal Communications: Keeping Your Team Aligned and Engaged “Internal communications doesn't just relay messages—it builds culture. It ensures everyone feels heard, valued, and aligned with the company's mission.”

1

What do communications leaders need to drive progress? 🚀 Today’s top communications leaders aren’t just focused on managing risks—they're harnessing cutting-edge technology to drive growth and build stronger stakeholder connections. From empowering teams with AI to unifying growth strategies, here's what it takes to stay ahead: 1️⃣ Empower, don’t replace 2️⃣ Learn alongside AI 3️⃣ Act fast, experiment boldly 4️⃣ Unify the growth strategy Want more tips on leading with innovation? 🙌 Follow us for the latest insights on communications and tech-driven leadership! #technology #consulting #leadership #innovation #communication #leaders #aunergia

6

✨Substacks ✨ The "new" type of media that is taking the PR industry by storm. Our Media Practice has been investigating the rise of their popularity and what it means for our industry. Read my latest post where we analyze those findings, the Substack economy, and include takeaways from popular journalists Alex Kantrowitz and Alex Wilhelm about how Substacks have given them editorial freedom. What is your favorite Substack right now? #PR #substack #creatoreconomy #journalism

41

2 Comments

Writing tip: Begin with the end in mind. What action do you want your audience to take or how do you want them to feel? Now do a little or a lot of research and begin writing! Nearly 300 comms pros shared writing tips with Allison Carter. See the best tips via Ragan Communications and PR Daily

5

1 Comment

Podcast advertising works. It works better than any traditional media. Public affairs practitioners should use podcast advertising to drive messaging and advocacy actions. Join our webinar on Sept. 17, 2-3 pm EDT, to learn more about how podcast advertising can help you achieve your public affairs goals. https://lnkd.in/eM2ThAse #publicaffairs #advocacy #issueadvocacy #podcasting

3

Same goes for all other channels of communication. Being tactful isn’t predictable.

1