Suzy Whaley

This partnership between #MajorLeagueBaseball and #Mastercard highlights the connection food has with baseball and sports overall, from traditional items like hot dogs, popcorn, ice cream, and peanuts to unique choices such as fried chicken donuts at #CitiField and the Mac Bat at #TropicanaField, a cone filled with Mac n Cheese. Utilizing the connection with culinary in your market can also bring the rewards of engaging both inside and outside your venue. Minor League Baseball and "Home Run Foods" Minor League Baseball (MiLB) partnered with local eateries to offer "Home Run Foods," delivering stadium favorites to fans' doorsteps. This initiative boosted fan engagement during the pandemic, achieving a 20% increase in merchandise sales tied to food orders. ECHL Inc. and "Fan Feast" The ECHL's "Fan Feast" program, launched in collaboration with regional food vendors, provided fans with team-branded meal kits. This initiative saw a 15% increase in online fan engagement and helped sustain local businesses. Local Quick Service Restaurant (#QSR) partnerships are crucial for community connections. They provide unique, regional flavors that resonate with local fans, enhancing the authenticity of the at-home experience. These collaborations also support local businesses, fostering community goodwill and creating a mutually beneficial relationship. ❇ Tips for Finding Local QSR Partners 1. Identify Popular Local Eateries: Look for restaurants with a strong local following or reflect the community. 2. Evaluate Brand Alignment: Ensure the QSR’s brand connects with your team’s values and fanbase preferences. 3. Leverage Existing Relationships: Utilize existing sponsorships or vendor relationships for potential partnerships. 4. Consider Logistics: Choose partners capable of handling high volumes and maintaining food quality during delivery. Building Community and Revenue Implementing these food delivery programs creates a strong community connection, and loyalty and generates new revenue streams. A simple, easy-to-activate idea is to collaborate with a popular local food provider to offer team-branded meals for delivery during home and away matches. This enhances the fan experience and supports local businesses, driving engagement and sales. Consider what your local culinary providers might offer your fans. #Sportsbiz #FanEngagment #Partnerships #Community #Baseball #Food #Concessions

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$200 million per year… 6x growth compared to the last WNBA Deal…. More details included in this article…. Reexamine after 3 years into the 11 year deal for the WNBA… all positive signs as Toronto WNBA Team enters the league in 2 years. Check out the full details

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B6 - 2-0 - 3-0 Carolina Pass to Middle - U20 M Good full ice passing and scoring drill. https://lnkd.in/gXDepwPF... https://lnkd.in/gXaBhEP7

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Total Player Value continues to see social audience, engagement and brand return growing. This chart shows the current reach of athletes and official accounts by conference. Commercial and philanthropic opportunities for athletes to use their platforms are growing across the board, particularly in athletic departments and teams that provide education and facilitate opportunities. As the market continues to mature, both opportunities and the importance of a strong, long-term strategy will show results.

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Top 5 Stories To Follow Going Into ADCC Reid and Trey break down the top five stories they are following going into the ADCC World Championships. https://lnkd.in/gMJgc92m

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Everything you need to know about the new RSPA (formerly USPTA), Poster Child For An Industry In Transition. https://lnkd.in/gE-PaHns

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The #Mets core needs to step up! (Ft. Nicholas Durst of Bleav In The Mets #MLB #baseball #sports #sportsmedia #sportspodcast #podcast #contentcreator #youtube https://lnkd.in/e9YS_eVX

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Golf - The Evolving Business Model. The men's professional game of #golf continues to be as divided as many of the stakeholders in the US political arena. We saw it yet again this past weekend, when one of the games showcase events "The Masters" was played at Augusta in Georgia, USA. Broadcasters seemingly, and incredibly unprofessionally, went out of their way to discredit the presence of the #LIVGolf league players who were in attendance along with their #PGATour colleagues over the course of the week. All of the sly and sarcastic interludes throughout the broadcast did not get lost on the fans of the game, as the internet lit up as if it were some kind of heated debate between passionate #Democrats and #Republicans. #PGA pundits making sly remarks about the LIV players not being able to manage playing 72 holes over the week, because the rival LIV tournaments are played over 54 holes over three days. This got me thinking. Who actually invented the concept of 18 holes for a round of golf, and how did 72 holes become the 'norm" for a golf tournament? Well you might be surprised to learn that at the traditional home of golf, St Andrews in #Scotland, the course originally consisted of 22 holes. 11 holes out, and 11 holes back in. This was later shortened when holes were merged together. Yet back then there was no standard, some tournaments even featured courses that had just 12 holes. It's when we jump back over the Atlantic once again to understand that The Masters tournament was originally played over eighteen holes over three days, eighteen holes were played each day for the first two days, and then a final 36 holes were played on the third day. Co-founder of 'The Masters" , Amateur golfer Bobby Jones suggested that the tournament should be played over four days so more tickets could be sold, and other events could be built around the week, so it was born, the concept, and norm that a golf tournament was to be played over eighteen holes over the course of four straight days. Other major tournaments followed suit such as 'The Open' and the 'PGA Championships'. In June 2021 the disruptors came into the game, the LIV Golf league. LIV introduced three day and fifty four hole tournaments. Ever since then the internal flames on mens professional golf has become an out of control wildfire. Players, fans and administrators are all embroiled in a never ending circus that started in 2021, over 250 years after the game was invented. The question is, when will the adults enter the room and realize that for mens professional golf to prosper the ego's need to be put aside so that the sustainable future of the game can be created which for now, is the only thing that matters. The only thing that matters.

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Money is a symptom, not a purpose. Understand it. Plan for it. But don’t chase it. Focus on who you’re helping and what you’re creating. Do the work. Be receptive and resilient. And then the results (including 💰) will come. Baseball United BSB Group International BSB Sports #entrpreneurship #startup #sportsbusiness

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Lots of possibilties in this incredibly powerful ecosystem. We at Elevate are big believers in the combination of data science and storytelling to unlock maximum value.

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4 years after merger, Callaway Golf mulls Topgolf spinoff; Endeavor shedding OpenBet & IMG ARENA; GameSquare Holdings Inc. scores National Football League (NFL) deal, other projects; #Beckham's Guild Esports set for takeover; Justice Dept. asked to review #Venu over broadcast monopoly concerns; PENN Entertainment, Inc to expand #ESPNBet despite w/ flagging rev$; #Olympics2024 #gamification #sportsindex #sportsstockmarket #sportsbusiness #cryptosports #blockchaingaming much more...

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🙏🏼🏀National Basketball Association (NBA) and Warner Bros. Discovery Sports ideally will come to an agreement specifically to keep INSIDE THE NBA show/team intact. I don’t see how a financial settlement works but it’s most likely as Front Office Sports mentions as limited games left but that’s not exactly true. NBA doesn’t want to make everything a Natl game but why not and tbh it’s all going streaming anyway; broadcast deals won’t be same in a few yrs. Allow local stream and natl broadcast and stream. Of course the current new deals include streaming but HBO MAX TV can hold with a smaller package after everyone cuts cord. In fact MAX much stronger than Peacock globally. Of course Peacock has the Sky card not yet implemented whereas HBO and Discovery Inc global streaming brands. Neither can compete Amazon reach. What FoS fails to see is that National Basketball Association (NBA) doesn’t just have the inventory we see. There is future inventory looming in Europe, and Warner Bros. Discovery Sports (via BT sports and Discovery) is already a dominant player in Europe. See a future post on my NBA EU prediction but it’s coming…not tomorrow but coming and could be as audacious as an equal Euro Division where Real Madrid C.F. is as equal in the draft as Los Angeles Lakers playing in same super league. ASK YOURSELF, would Warner want that Euro Package (which doesn’t exist yet) - perhaps they get exclusive driver seat negotiations⏳📺📈🏀 https://lnkd.in/eYevkUrE

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A few years ago, we embarked on a mission to reimagine basketball competition. Our goal was to create a lifelong basketball experience, much like golf, allowing players to enjoy the game and compete for a lifetime. We wanted to keep the passion for playing alive, not just spectating. The result: a game centered around shooting, capturing the thrill of a real basketball game including the excitement and drama around a real crowd and announcer generated through AI. This shooting game format allows players to enjoy the game without the typical hurdles of needing to be in good aerobic shape, endure physical contact, and play defense. Our game is played locally and virtually across the Shoot 360 network. It's structured in four quarters, with teams of three players and dynamic scoring involving 2, 3, and 5 pointers, adding elements of skill and strategy. We use our scoreboards above the baskets to track real time individual and team scoring and stats. It's all summarized in our App with all the game schedules, stats, game results, and leaderboards. The game can be played in leagues, tournaments, and open runs, offering a range of competitive formats just like the traditional game. Above all, the game is simply fun to play, focusing on the thrilling aspect of shooting. We're focused on getting basketball enthusiasts off the sidelines and back into the game, engaging millions of people in the U.S. and worldwide. With over 175 million enthusiasts in the U.S. and 2.5 billion globally, the potential is enormous and incredibly exciting! I've never been prouder of our team, and after countless hours of development and testing, we launched Shoot 360 Leagues a few weeks ago, starting with a beta across the U.S. and into Canada, involving 300 players in an international league with over 100 teams all playing locally and virtually across our facilities in real time! The feedback was phenomenal, and we're excited to see hundreds and then thousands of teams playing Shoot 360 Leagues soon. Here's a link to see the fun in action: https://lnkd.in/gUbheF-v

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ON FOX BUSINESS WITH CHARLES PAYNE https://lnkd.in/gttdBK_J (https://lnkd.in/gttdBK_J)

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One of the standout features of Nirvana Super is that our HMB-infused beverages are designed for everyone, regardless of age or athletic ability. Plus, they taste fantastic. We're excited when sports legends like four-time NBA champion, two-time league MVP and 10-time NBA All-Star Stephen Curry and the parent company of his business endeavors, SC30 Inc. chose to invest in Nirvana Super out of all of their numerous beverage options, reflecting their commitment to wellness and great tasting, scientifically backed products. Our work with Stephen and our other #athleteinvestors is about more than simply growth; it's about forming relatable connections and sharing a common mission - #hydration meets #musclehealth. I believe the beverage industry is on the verge of becoming much more exciting, surpassing the trends of coconut water, coffee variations, and endless energy drinks. https://lnkd.in/exrAaz-b #NirvanaSuper #stayhydrated #stephcurry #linkedinSports #innovation #healthcare #startups #foodandbeverage

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The next step in the Six Degree Sports journey - Individualized development programming with over 20 years of Case Studies ratifying efficacy at every level. Six Degree Sports USA Rugby USA Youth and High School Rugby https://lnkd.in/gr-GAupC

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