Anthony Rivera

#Comcast the owners of #NBCUniversal and all their #media properties are offsetting all their cable channels into one new company.... to be sold off. New episode at kingofpodcasts.com or watch on my YouTube!

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The message here is clear, but not a new one. Thinking beyond your 5p story or the newscast you anchor is a must these days. What are you bringing to the table digitally? That goes for your job search as well. I tell all of my clients that they need to showcase and be prepared to talk in-depth about their digital work. This really could set you apart from other people applying for the job.

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Remote production is a hot topic in the broadcast world right now! So hot infact, it's a topic at Innovative Insights, our upcoming Showcase, Expo and Industry Panel Session event on the 20th June. You should be there! https://lnkd.in/g2QvWEbb But back to the topic at hand...Remote production. If we are needing to have a system sit idle and be on standby onsite, not because of equipment failure but because of connectivity reliability, then what's the point?! Also, that's not very 'sustainable'!!!??? In fact it's quite the opposite. ooooooo now isn't this good material for a great conversation 😉 #weneedtotalk #innovativeinsights

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Calling all journalists! LinkedIn is a powerful platform. This is where many news bosses look for employees or those they want to keep tabs on. Keep your page updated. Post your work. Engage with others with comments, tips, and more. I get job offers often, and I'm not looking. I'll share my LinkedIn analytics. As you can see, I have 50,000+ impressions in one week, and more than 2,000 visitors have looked at my profile in the past few months. That is A LOT of people, and some had a job for me. Update your LinkedIn today. Any other tips? Please share in the comments. And please repost my advice. FYI, I'm not getting paid by LinkedIn to share my advice. Just in case you are wondering. Gracias.

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Speed reading a 450+ page Red Herring Prospectus (RHP) for a 2 page story should be made into an Olympic Sport.

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Research from Edison Research's "Sports Audio Report" reinforces that Radio and podcasts occupy a major place with the sports fans: 64% of sports fans frequently or occasionally listened to sports audio content with AM/FM radio the most popular consumption channel. These consumers TAKE ACTION: 63% of sports audio listeners have decided to learn more about a company or product after hearing an ad on a sports program or podcast and more than half have bought a product or service after hearing an ad on a sports program or podcast. Gabriel Soto Senior Director of Research at Edison Research shares that 66% of the U.S. population consider themselves sports fans and that enthusiasm is rooted in a shared experience: 68% says following sports brings their families closer together. https://lnkd.in/e7WgX3rx

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#radioworks ".....the study finds that while 59% of all fans listen to audio-based sports programming – including commentary and analysis, play-by-play, and sports talk shows – 67% of those age 18-39 say they listen regularly. “This is consistent with national listenership trends among younger demographics - they are audio-obsessed presenting radio stations with a unique opportunity to tap into this highly engaged demographic,” the report states. #sportsradio #audio #radio #marketing #sportsprogramming #results #Advertising #amfm #listenership #playbyplay

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Reminder Aug 1there will be changes in Sphinx PR rates. As we roll into #ala and #sdcc this is your last chance to get some of the oldies but goodies like eblasts and reporting on opens and click throughs for just $100.00 #comics #games #hobbygames #tabletop #geek #nerd #book #tech #startup #marketing #pr #publicrelations #sales

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The election betting markets are now taking a victory lap after 'predicting' Trump's win. (And yes, you can bet on who will be the next secretary of Health and Human Services, if that's your thing.) Read my latest here (out of gift links! please subscribe!):

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Media Hiring Managers Are you looking to #levelup your recruiting game? 👇 As a former hiring manager and now Talent Acquisition Consultant in the media space for over 20 years, I understand what it feels like to have vacancies in your department. Do any of these sound familiar to you? > Your staff picking up the gap in work. > Unable to keep up with departmental daily expectations. > Struggling to execute incoming priorities from the top. > Quality of work becomes an afterthought, and the famous "just get it done" mentality is your motto. BEEN THERE. FELT THAT. NOT FUN. The truth is, ongoing vacancies in your department for months leave your team wondering if anyone is doing something about it, and how determined are you to make a good hire. This is what starts to hunt team morale and question your hiring efforts. I hear it every day from candidates on our calls. IT'S TIME FOR US TO MAKE A CHANGE! AND DO IT FAST > Let's both commit to stopping weeks of little to no activity from great talent applying to your opening. > Let's both commit to stop posting and praying that the right talent magically sees your message. > Let's both commit to stopping job boards or your career page that gets little to no quality traffic. And let's both commit to working together and leveraging my network and speed to get you and your team the talent you have been looking for. DM me for a conversation! ------ → I connect media companies with top-tier talent. → Budget-friendly options that serve small to large media companies → Let me be your employer brand advocate and promote your opportunities and culture in front of a growing 25k+ professionals #localmedia #tvjobs #journalism #digitalmarketing #mediajobs #realgoodtalent

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Here is just a small sample of our conversation with #IanEagle. If you like this, check out part 1 of our talk on the No Wrong Choices (Podcast)!

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I engage actively on LI, diving into discussions around the #hollywood eco-system. Most #ott and #cableTV talks here circle everything but original #contentdevelopment, sales, #production, and #creators' challenges. Having navigated the production ranks to network and OTT leadership, I know the pressures and complexities both sides encounter. I'm intrigued by how your creative voices can enhance the industry's vitality. Since #producers excel as problem solvers, I am curious: What 2 or 3 actions do you believe platforms should take for mutual success? Deal points, development, notes process—there are no incorrect responses. My goal is to see if there are consistent themes or some out-of-the-box solutions readers may find useful

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Magical Thinking Is Over For Local TV. It’s Time To Adjust To New Audience Habits -Dustin Block - TV News Check Local stations must meet audiences on their terms, and newsrooms are drawing on their core strengths. I couldn’t pay my 17-year-old to watch local TV. It’s not that he wouldn’t be interested; he wouldn’t know how to find it. Linear TV is going the way of the CD — even the eight-track — for video: dated, difficult to use, and low-quality compared to on-demand options available on personal devices. As one snarky source quipped: “Execs shocked to learn teens aren’t adapting 1950s technology.” But our challenge runs deeper than antenna marketing or how to select the “TV” source on our sets. My hyper-connected teen has no relationship with his local TV stations. News reaches him through the social media feeds and friend networks where he chooses to spend time. The brand does not follow. The social posts and text chains are crediting information to this legacy news or that. Only the information matters.  The excellent “Next Generation News” report by FT Strategies and Knight Lab hits at this nuanced relationship to the news. One quote from 23-year-old Olivia in Birmingham, Ala., sticks with me: “Whatever news makes it to Instagram is what I’m going to get.”  Relevance is the challenge facing local TV brands. Linear audiences are loyal, engaged, and profitable, but they’re in decline. TV newsrooms serve millions of people every day with high-quality local journalism that builds community, but fewer people are paying attention. The industry is running out of time to build on a sturdy foundation. We’ve seen what doesn’t work. Moons ago, when I was a young newspaper editor, optimistic executives assured us young adults would “age into” the news. Never mind the decades of declining newspaper subscriptions with the introduction of TV news, or the emerging internet gobbling attention, people would start subscribing again as soon as they settled down with families. This was magical thinking. Newspapers spiraled into fractions of themselves chasing eight-tracks when everyone was buying iPods. Only recently, after years of decline, have print newsrooms started to rebound with audience-centered strategies driving digital subscriptions and reader contributions. Local TV can learn here by meeting its next generation of audiences on their terms. Replacing linear TV dollars isn’t simple but consider the music industry thriving today after being disrupted by digital media. Bands shifted to touring and merchandise, labels licensed out their catalogs, and hardly anyone can remember “paying” for music — as they paid a record $33 billion on live music alone in 2023, according to a Goldman Sachs report. Journalism’s Value  Habits change, but newsrooms run deeper than formats. They inform us in a confusing world. They trade in facts as disinformation surges. They reliably tell the community story. They care. These are valuable, essential services. 

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Boost Engagement with Storytelling. Stories stick. By using storytelling in your videos, you create memorable content that resonates with viewers. Telos Digital Media helps bring your brand’s story to life, engaging your audience on a deeper level. Ready to tell a story your audience won’t forget? Reach out to us! #Storytelling #EngagementTips #TelosDigitalMedia #ContentCreation #BrandStorytelling #DigitalMarketing #AudienceEngagement #VideoMarketing #MarketingStrategy #ContentStrategy #SocialMediaMarketing

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