Scott Gelber

Before you start that next HubSpot certification, insert “ops” or “operations” into your LinkedIn headline, or double down on learning the latest HubSpot APIs, remind yourself that 99% of companies that use HubSpot have invested in Hubspot to achieve one goal: Growing sales Your HubSpot team (even technical ones) should have 2-3 data-backed ways to grow sales by 20% in the next six months in their back pocket at all times. Grow your skills in any area that you are drawn to, but be an expert in sales growth. #inbound #hubspot #crm #revenueoperations #data #sales

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It's {{current year}} -- are you still using single data providers? There's a lot that goes into a world-class GTM motion (the offer, the messaging, nurturing relationships, etc.) but it all starts with the data you have on your leads With accurate, live CRM data enrichment, you can: 1) Segment leads into the right buckets 2) Craft personalized messaging that resonates 3) Effectively nurture relationships along the sales pipeline "Garbage in, garbage out" -- With bad, sparse data, even the best teams are starting with one hand tied behind their back... more maybe both. Your best data provider simply can't be better than: Your best data provider + Multiple other providers from laid on top of it, at variable cost + AI web scraping that can fetch live data Teams often buy access to additional providers to tape together solutions that exceed 6 figs annually across 5-10 platforms. That's immense amounts of time and money spent on just getting the right emails and phone numbers... 👀 This is your sign -- it's time to {{call to action}} at clay.com

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💡 What key metrics and KPIs should SaaS companies focus on in their RevOps function? In this insightful discussion, Zachary Lukasiewicz emphasizes two crucial metrics for SaaS companies: 1️⃣ MRR (Monthly Recurring Revenue) - The cornerstone metric for tracking subscription revenue. 2️⃣ Usage Metrics - As seen with companies like Intercom and HubSpot, understanding and tracking usage can lead to substantial growth by maximizing customer returns. Don't miss the full video for a deeper dive into these metrics. Watch it via the link in the comments! #SaaS #RevOps #Metrics #MRR #UsageMetrics #Growth

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B2B tech companies: WE'RE DATA-DRIVEN! But also: - We only have one person owning GTM data quality (+ million other things) - Our execs don't trust the reports - Our SFDC data/process = chaos So in reality: - Our SFDC reports haven't been refreshed since 2019 - Our whole team does excelympics every month for the board reporting - The tenure on the revenue teams is <1 year because everyone is burned out Fixing the data isn't easy. But it's not impossible. The first step is making sure you have the team to build what you need. Either internally or internal + external. A team that has the skills and is incentivized AND enabled to make the changes necessary (often an important piece that gets missed). You really can get to a better place where you have reliable data to make decisions. It just takes some effort and focus. #gtmoperations #marketingoperations #revenueoperations  

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🚨PRICE BOOKS IN HUBSPOT🚨 Finally getting a full chance to show you the at-launch capabilities of quote•hapily Price Books for native HubSpot Quoting. 🚀At launch: Use price books to enforce what products from your HubSpot Product Library can be sold under whatever circumstances you want. If you are a team with multiple products at different prices trying to fake a price book and all you can do is shove them into folders and hope for the best, now you don't have to. Adding the right products to the price book catalog makes sure your team can only sell what they should be able to sell under any circumstances you can imagine. Combine these with quote rules and your reps won't even have to guess any more. ⏲️COMING SOON: Pricing Rules for Price Books. More on this soon ;)

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Running an account-based marketing campaign to 100 target accounts can be a lot of work. Now imagine scaling this to 1000s of target accounts... 😅 Snowflake's secret to driving personalized account engagement at scale might just be the answer you're looking for. By structuring their ABM organization to align directly with their sales teams, Snowflake could assign marketers to support their Account Executives. This allowed them to personalize outreach and content for each target account, without sacrificing efficiency. Want to learn more about how Snowflake used this approach to drive an 80% increase in average customer value and 150% more sales-qualified pipeline? Check out their full ABM Playbook—available now: https://lnkd.in/epm_dk3V

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Crowd sourcing for some Group Therapy Table Moderators at CustomerXCon for these topics: 👉 In-App Messaging Mastery 👉Peer Reviews Power Hour 👉Unlocking Success in ABM: Strategies & Tactics 👉The Impact of merge and acquisition in customer communities 👉Synergies Between Customer Success and Marketing 👉Customer Data Privacy Exploration 1,2,3 go!! tell me who we should have lead these discussions!? #customerxcon #grouptherapy #customerx

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Bad #marketingops: - Undocumented processes  - Too many tools - Constant fire drills  - CMS and systems littered with hacks and work arounds - Limited resources supporting GTM motions Bada$$ #marketingops: - Clear definitions and process documentation - Lean, purposeful #martech stack  - Prioritized, quarterbacked project management - Right mix of internal/external expertise #opsenabledgrowth #demandgen #revops

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More leads ≠ more sales in B2B. Too often SaaS marketers are obsessing over quantity instead of quality (we blame the growth at all costs era...) and that's why lead generation has been getting negative press. But lead generation can work if you shake some of your bad habits. Try these quick tips 📹 👇 #saasmarketing #leadgeneration #b2bmarketingstrategy #saasgrowth

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Are you maximizing your CRM’s potential by connecting HubSpot to Salesforce? Here's why you'd want to: - Centralized Data Management: Keep your data consistent and accessible. Increased Efficiency: Automate data syncing and save time. - Enhanced Sales Insights: Access comprehensive customer profiles. Optimized Workflows: Streamline processes across teams. - Advanced Reporting and Analytics: Gain integrated insights for better decisions. - Improved Collaboration: Align your marketing, sales, and service teams. Have you integrated HubSpot with Salesforce custom objects? Share your experience! If you need help with the set up, just let me know. #HubSpot #Salesforce #CRM #DataIntegration #SalesAutomation #MarketingAutomation #BusinessGrowth #SalesEnablement #CustomerSuccess #BusinessIntelligence #TechIntegration #SalesStrategy #MarketingStrategy #CRMIntegration #SalesPerformance

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HubSpot dropped some game-changing updates last month, and if you're not paying attention...well, you should be 🚨 But don't worry! We’ve sifted through over 100 updates and pulled out the 14 most crucial ones you need to know. Here’s a glimpse of updates you can read about in this MarTech article: ✅ Boost engagement with Smart Content in CTAs. ✅ Automate sales outreach with the all-new Dynamic Sequences. ✅ Manage your social media in one place with the re-envisioned Social Inbox. ✅ Track podcast performance with brand-new analytics. ✅ Publish and report on Instagram Stories directly in HubSpot. Ready to dive deeper into the full breakdown? #martech #hubspotpartner #hubspotupdates

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💡Are you leaving money on the table with your HubSpot setup? Most businesses only scratch the surface of what’s possible. Let’s change that. 📊 The truth is, most businesses only tap into a fraction (typically 20%!) of HubSpot’s capabilities, leaving untapped potential—and ROI—on the table. That’s why we created the HubSpot Accelerator Audit, designed to help you: ✅ Solve your data and process challenges ✅ Maximize your HubSpot ROI ✅ Build a system you can confidently maintain and leverage long-term Why Now? Q4 is the perfect time to audit your HubSpot setup and enter 2025 with a solid foundation for success. 💥 Special Offer: Get 50% off our Accelerator Audit (now $2000) if you purchase by December 15th. This includes: ✨ A complete audit and action plan ✨ 4 hours of implementation to address top priorities Let’s unlock the other 80% of your HubSpot potential. Book a call today! #HubSpotAudit #MarketingAutomation #HubSpotOptimization

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3 Massive Blind Spots impacting CRO's today! Knowing the average CRO's tenure is 17 months at their current company, we're focusing our attention on helping teams stop the bleed. Primary reason CRO's don't last is due to the lack of accountable visibility across their GTM motions. And here are the 3 top blind spots that exist across teams today. 1. Opportunity detection at the buyer level. It's easy to get at the account level...but that's relatively worthless if you can't know which specific buyers are in-market. 2. Account Coverage via your network. Warm intro's are critical in today's buyer economy. So it's important CRO's enable their teams to know who can help them break into their key accounts. 3. Performance Attribution is often questioned when it comes to marketing initiatives. Not anymore. Every channel must have a clear path to revenue. And that attribution must be easy to see. Otherwise, you're left questioning if marketing, sales, self-service, or partners are the reason for attribution. And not know....adds to the short tenure of those in this role. We wrote a blog all about these 3 areas - check it out and let us know what you think.

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Here's how I'm using Clay.com and AI to set up a predictive account / lead scoring model. This type of data you can use for your Hubspot lead scoring, Salesforce lead scoring, or other use cases. I won't go too deep into what lead scoring is, but instead figured I'd show you a practical method you can start using today to predictively score your accounts or leads before reaching out. The Clay.com + AI combination truly is the future of lead scoring, and you now have access to it. PS. -- these are the first 15 minutes of the video since LinkedIn only allows videos of that length. If you want the full video, use the YT link in the first comment.

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𝗪𝗵𝘆 𝗱𝗼 𝘀𝗼 𝗺𝗮𝗻𝘆 𝗯𝘂𝘆𝗲𝗿𝘀 𝗼𝗳 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗲𝗻𝗱 𝘂𝗽 𝗱𝗶𝘀𝘀𝗮𝘁𝗶𝘀𝗳𝗶𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗿𝗲𝘀𝘂𝗹𝘁𝘀? 🔍Learn why the process of hiring Lead Generation and Sales Agencies is so difficult. Hear from Tony Dicks, our CRO, on how a Marketplace can change that buying experience. Spending months on research to only have an 80% failure rate isn't working. Check out vetted lead generation agencies in days, not months. Browse, search, and learn without having to take lengthy sales meetings here: CloudTask Marketplace. 🌟https://lnkd.in/eG-vBUbY  🌟 #LeadGeneration #Sales #CloudTask #Marketplace #LATAMTalent #SalesGrowth

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One of the best things about working at RevPartners is the quality of people and the level of detail in what we do 💚 How Frank Devine approaches HubSpot audits is a perfect example of that. If your HubSpot instance needs some love, check out this video 📺 There's a link to request a complimentary audit in the comments if it resonates.

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