Simple Strat’s Post

I just spent 3 hours (Yes, today on Sunday) researching the major problems B2B SaaS companies face when posting content on social. The major problem is: Failing to stand out from the rest of the crowd. Almost every B2B SaaS company I look at has a hard time standing out on social media. They use a boring, robotic tone. Their posts are filled with stuff like webinar invites and white papers, things that most people don't care about nowadays on social platforms. It's dull and doesn't grab attention. Social media should be a key part of how you create demand for your software. If your content looks like everyone else's, good luck getting noticed. The good news? Fixing this dull content approach isn't that hard. I've found 5 key ways to make your social media content stand out from your competition. These steps are simple but powerful and can help bring life back to your brand's social presence. That's why this week, from Monday to Friday, I'll break down 5 simple ways you can make sure your company stands out from the crowd. P.S. I'm traveling for the next few days, but I wanted to make sure to continue sharing insights with you all. P.P.S. Stay tuned each day for one key way that helps you bring some life back into your social strategy, whether I'm on the road or not! #SaaS #ContentMarketing

SEO is great! … When it works. But what if you’re doing the wrong kind of SEO, aiming for the wrong audience. Oops. Do this instead: 👇 Every software leader knows the importance of SEO in scaling your SaaS business. But are you just ticking boxes or truly maximizing SEO? Let’s tackle this common misconception. As SaaS leaders, it’s essential not just to generate traffic but to convert that traffic into qualified leads that fit perfectly into your ICP (Ideal Customer Profile). This week on the Scale Your SaaS podcast, I was thrilled to have Sam Dunning, the founder and host of Breaking B2B. Sam has honed his expertise in driving results through strategic SEO for B2B companies, making him a leading voice in digital marketing. In particular, we discussed: ✅ The critical mistakes many companies make with SEO and how to avoid them. ✅ How to align your SEO efforts with high-intent potential customers ready to engage. ✅ Practical steps for SaaS leaders to use SEO to attract more clients and drive qualified leads. Sam provided a wealth of strategies for optimizing SEO to ensure it’s not just about traffic but about generating leads that are truly valuable to your business. Check out the clip here for a snippet from our conversation. Then dive into the full discussion below to learn how you can transform your SEO approach and significantly impact your sales cycle. 👇 #mattschats

Want to generate serious traffic on LinkedIn? Here is the no BS guide (from someone doing 100,000+ post impressions per month): → Don't waste time commenting. Commenting takes boatloads of time and isn't scalable. "Great point" under 100 posts won’t move the needle for your business. → Engage strategically. Use tools to target profiles in your niche and engage with them. Tools like LeadsAutopilot can handle 3,000-6,000 engagements per day without restrictions: https://lnkd.in/gkRQ8BNr → Post consistently. Give people a reason to stay when they visit your profile. High-quality, consistent content is key. → No offer? No problem. Talk about what interests you. You’ll learn your audience’s biggest pain points. Without traffic, you can’t discover these insights. → Engage with your connections. Inbound connection requests? Don't just let them sit there. Message each new connection with a free resource. Tools like Welcomfy can automate this – and it's free: https://lnkd.in/gZKdmMRK — ♻️ Share this post with others if you found it valuable! 👉 Follow Eric Otten, MS and stay up to date on online marketing, SaaS, and AI.

𝗧𝗼𝗽𝗶𝗰: 𝗦𝗧𝗢𝗣 𝗖𝗼𝗹𝗱 𝗗𝗠𝘀/𝗘𝗺𝗮𝗶𝗹: 𝗟𝗲𝗮𝗿𝗻 𝗛𝗼𝘄 𝘁𝗼 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗛𝗶𝗴𝗵 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗟𝗲𝗮𝗱𝘀 𝗳𝗼𝗿 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗦𝗔𝗔𝗦 🚀 Struggling to find high-quality leads for your software development business?     Let’s change that! 📈 Generating top-notch leads can feel like finding a needle in a haystack. But with the right strategies, it becomes a streamlined process: Leverage Content Marketing: Companies that blog generate 67% more leads per month than those that don’t. Sharing valuable content showcases your expertise and attracts potential clients. Optimize SEO: 93% of online experiences begin with a search engine. Make sure your website is optimized to appear in relevant searches, driving organic traffic. Harness Social Media: Platforms like LinkedIn can boost your lead generation by 277% more effectively than other social networks. Utilize Email Marketing: Personalized emails generate 6x higher transaction rates.    Segment your audience and tailor your messages to meet their specific needs. Attend Industry Events: Networking at conferences and webinars can lead to valuable connections and partnerships. Don't tell me you don't know that and still struggling?? Despite knowing the fact we fail. Reason: we don't have a blueprint for this. Solution: This video and the series of this video. Hop into the video to Start implementing these tactics today and watch your lead quality soar! 🚀🔍 If you missed watching previous parts of this series then let me help you this👇 Episode 1: https://lnkd.in/gRk8mCqK Episode 2: https://lnkd.in/g65sQhjZ Episode 3: https://lnkd.in/gCuXaKqt Episode 4: https://lnkd.in/gvdd5v-w Episode 5: https://lnkd.in/gMP3zqJy Book a Free Consultation: https://bit.ly/4dysnzj #demandgenration #saasbusiness #itcompanies #Saasmarketing #itmarketing #saassales #IT #softwarecompany #LeadGeneration  #SoftwareDevelopment  #ContentMarketing  #SEO  #Networking  #BusinessGrowth

𝗧𝗼𝗽𝗶𝗰: 𝗦𝗧𝗢𝗣 𝗖𝗼𝗹𝗱 𝗗𝗠𝘀/𝗘𝗺𝗮𝗶𝗹: 𝗟𝗲𝗮𝗿𝗻 𝗛𝗼𝘄 𝘁𝗼 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗛𝗶𝗴𝗵 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗟𝗲𝗮𝗱𝘀 𝗳𝗼𝗿 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗦𝗔𝗔𝗦 🚀 Struggling to find high-quality leads for your software development business?     Let’s change that! 📈 Generating top-notch leads can feel like finding a needle in a haystack. But with the right strategies, it becomes a streamlined process: Leverage Content Marketing: Companies that blog generate 67% more leads per month than those that don’t. Sharing valuable content showcases your expertise and attracts potential clients. Optimize SEO: 93% of online experiences begin with a search engine. Make sure your website is optimized to appear in relevant searches, driving organic traffic. Harness Social Media: Platforms like LinkedIn can boost your lead generation by 277% more effectively than other social networks. Utilize Email Marketing: Personalized emails generate 6x higher transaction rates.    Segment your audience and tailor your messages to meet their specific needs. Attend Industry Events: Networking at conferences and webinars can lead to valuable connections and partnerships. Don't tell me you don't know that and still struggling?? Despite knowing the fact we fail. Reason: we don't have a blueprint for this. Solution: This video and the series of this video. Hop into the video to Start implementing these tactics today and watch your lead quality soar! 🚀🔍 If you missed watching previous parts of this series then let me help you this👇 Episode 1: https://lnkd.in/gEyB7yqW Episode 2: https://lnkd.in/gkXH6aTK Episode 3: https://lnkd.in/gaGfu3fy Episode 4: https://lnkd.in/gh_-Rh6x Episode 5: https://lnkd.in/g9tA6E4w Book a Free Consultation: https://bit.ly/4dysnzj #demandgenration #saasbusiness #itcompanies #Saasmarketing #itmarketing #saassales #IT #softwarecompany #LeadGeneration  #SoftwareDevelopment  #ContentMarketing  #SEO  #Networking  #BusinessGrowth

Stop wasting time on automated comments and messages. A week ago, a friend asked me for the quickest way to succeed on LinkedIn. He wanted instant results through automated comments, outbound messages, and lead threads. But let's be honest, it's all complete nonsense.😅 𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 𝗴𝗼𝗼𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. Without it, you can write a thousand comments and send a thousand messages, but no one will convert. At Scripe, we focus on creating valuable content. Content that tells something new, has a strong opinion, and provides value. -> When you do this consistently, the right leads will come to you. You won't have to chase them; they'll find you. Here's what we do: 𝟭. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗩𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: - Focus on content that provides real value for your target audience. - Share strong opinions and new insights. 𝟮. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆: - Post regularly. - Maintain a consistent voice and message. 𝟯. 𝗘𝗻𝗴𝗮𝗴𝗲 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗮𝗹𝗹𝘆: - Engage with your audience genuinely. - Avoid automated comments and messages. As a result, we've seen 70% inbound leads and we've got 1,200 people waiting in 3 months. An all of this because we focused on what matters most: good content. 🙏 A huge shoutout to Mirjam Hagen for the great picture! #SaaS #InboundPipeline #PersonalBranding

Looking back at my past few months on LinkedIn 🔥 Here’s what worked for me: 1️⃣ Creating content around HubSpot: Sharing insights on how HubSpot works has been a game-changer. It helped me better understand our users and how we can leverage HubSpot for our own processes, and of course for Hublead. 2️⃣ Content about Hublead: Sharing about our product provided us with valuable user feedback. 3️⃣ Personal experience sharing: Letting people into my journey really connected me with others. It’s been a great way to build meaningful relationships here. When I create LinkedIn content, I focus on these three key topics: HubSpot, Hublead, and personal experiences. No need for fancy processes or the latest AI tools.

You'll stand out in a crowded field when you demonstrate your value with metrics. Discover the nine most important KPIs to monitor before you launch your next LinkedIn campaign. Learn more at our blog. https://buff.ly/3VvLHqg #paidads #marketingtools #martech #linkedinads

📣 Beyond thrilled for Janelle Amos for launching Elevate Growth Level Up! 📈⬆️ Often times we find ourselves thrown into the deep end 🌊with limited knowledge 🧠or guidance 🧐 on how to run effective demand generation strategies and tactics. We have to “fake it until we make it or become it”….until now! Check out her below offering! #womeninmarketing #elevategrowth #levelup #trailblazer

We need to challenge how attribution metrics are used overall. Here’s why $50,000 spent on LinkedIn ads for 0 trackable leads is actually a good thing… MICRO METRICS MASK ROI Let’s say you run a LinkedIn ad campaign: → $50,000 spend → 0 trackable leads Seems like a failure. But what if: → Downstream, you win +160% more opportunities → Those who bought saw the LinkedIn ad That’s a tangible ROI with no trackable touch. If you’re only looking at micro metrics, you’re going to miss it. Because micro metrics can lie to you. Chris Walker's Hubspot says that 97% of his revenue comes from organic search and direct traffic. But when he asks customers they say 97% come from Linkedin, podcast, and word-of-mouth referrals. This disconnect requires a rethink of how we’re using metrics overall. START WITH MACRO METRICS INSTEAD Let’s say you run a marketing org:  – $4M spent on pipeline (incl ad spend, SDRs, etc)  – $40M generated in new pipeline  – 20% win rate  – $8M generated in new business  – 2:1 marketing ROI If you’re getting $2 for every $1 spent on marketing, it doesn’t really matter if you can attribute your LinkedIn ads or not. The whole is greater than the sum of its parts. Check out the rest of my conversation with Chris - link in comments. 👋 I’m on a mission to master LinkedIn strategy for B2B sales folks. I publish my findings weekly. Follow + learn with me in public.