Bad #marketingops: - Undocumented processes - Too many tools - Constant fire drills - CMS and systems littered with hacks and work arounds - Limited resources supporting GTM motions Bada$$ #marketingops: - Clear definitions and process documentation - Lean, purposeful #martech stack - Prioritized, quarterbacked project management - Right mix of internal/external expertise #opsenabledgrowth #demandgen #revops
I like the last one "right mix of internal/external expertise" especially with lean budgets/teams
Applies to sales and cx ops as well. Ideally all three should be centralized and not report to anyone in the GTM function, but work directly under the CFO.
CEO @ Compound Growth Marketing | Revenue Marketing Expert
7moThis makes sense. What leads to bad mar-ops can be lack of understanding of how they are building for. When marketing ops builds just to build, they buy too many tools, and they work on long term projects that don’t end up actually saving anyone any time in the end because they are too complex.